Jonny Ross Fractional CMO · 2026-05-07 · 29 min
In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni explore one of the most underused growth tactics in digital marketing today: repurposing podcast interviews into long-lasting website content. If you've ever been a guest on a podcast and let that hard-earned conversation disappear into the archives, this episode will completely change how you approach your content strategy. The episode also continues the four-part mini-series unpacking Google's E-E-A-T framework - Experience, Expertise, Authoritativeness, and Trustworthiness - with a deep dive into Expertise , inspired by an excellent article from Mateusz Makosiewicz and Joshua Hardwick at Ahrefs. Jonny and Pascal break down the crucial difference between experience and expertise, and explain how to demonstrate both on your website to win trust with visitors and visibility in AI-powered search results. Plus, the duo shares two powerful new content creation tool discoveries, and rounds off the episode with two actionable website calls to action you can implement straight away. How Do I Repurpose a Podcast Guest Appearance Into Website Content?
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