Hosted by Jonny Ross
Join Jonny Ross, Fractional CMO (Chief Marketing Officer) & Digital Marketing Strategist, in his podcast The Jonny Ross Fractional CMO - formerly the Jonny Ross Audio Experience. Full of stories, marketing tips, tricks and strategy, along with interviews from inspirational business leaders.
139 episodes · publishes fortnightly · latest 2026-06-05 · ~32 min/episode
Rank
#5407
Substance
43.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5407 of 6186
Substance
Top 87%
outscores 13% of the index
Jonny Ross Fractional CMO ranks #5407 on The B2B Podcast Index with a substance score of 43.0 out of 100, scored across 1 recent episode. It scores highest on conversational craft and insight density. The hosts are collegial and the conversation flows without dead air, but there is no substantive probing, no pushback on any claim, and no moment of productive disagreement. Questions are largely softballs teed up for the other host to repeat their prepared point.
Averaged across 1 recently scored episode, with cited evidence.
The episode is almost entirely composed of well-worn SEO basics (name your image files, fill in alt text, get PR coverage for links) with minimal non-obvious insight. There is significant filler, pleasantries, and topic repetition across a 29-minute runtime.
“if you've got a field to fill in, fill it in. So if you're creating a new LinkedIn profile, if you're creating a Google business listing, fill every field in”
“we speak three times faster than we write. So you can brain dump so much quicker”
The episode recycles established Google E-E-A-T guidelines (sourced directly from an Ahrefs article) and decades-old SEO image-tagging advice, with no contrarian or first-principles framing. The 'filmmaking poster' metaphor for image-first content creation is the only mildly fresh angle.
“I was saying this 20 years ago. You know, am I starting to sound a bit sort of out of date here?”
“think of it like i'm filmmaking where you have a poster”
There are no guests - only two co-hosts who are SMB-focused consultants running workshops for local businesses. Their practitioner experience is real but limited in scale and seniority relative to a B2B operator audience.
“I've been running some workshops for Adventure in Yorkshire recently on how to sell without being salesy”
“I stumbled upon a ancient, ancient presentation from 2013”
Named sources are sparse - one Ahrefs article and one tool (Granola AI) are cited, but there are no metrics, case study outcomes, client results, or concrete before/after data anywhere in the episode. Claims are asserted without supporting evidence.
“going through what Mateusz Makusewicz and Joshua Hardwick from Ahrefs have been exploring”
“It's called Granola, Granola AI. It's an AI notetaker that listens to your meetings”
The hosts are collegial and the conversation flows without dead air, but there is no substantive probing, no pushback on any claim, and no moment of productive disagreement. Questions are largely softballs teed up for the other host to repeat their prepared point.
“how, how do you deal with the discipline? Uh, because sort of, I know what I do in my own mind, but I'm curious, uh, Pascal, how you get into a position”
“What other ways do you have experience in terms of building authority, Pascal?”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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