Jonny Ross Fractional CMO · 2026-01-30 · 31 min
In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni tackle a challenge facing many marketing professionals: How do you create compelling case studies when you can't use client photos, logos, or even company names? The discussion reveals creative solutions for visual storytelling, introduces the concept of "case stories," and shares innovative approaches to building credibility without traditional brand assets. The episode also explores how to integrate AI tools into your marketing workflow, why long-form content still matters in the age of AI overviews, and practical strategies for growing your email list. Jonny and Pascal share actionable tips on using data visualisation, illustrative imagery, and process-driven narratives to create case studies that build trust and demonstrate expertise. If you're responsible for content marketing, lead generation, or building credibility for your brand online , this episode delivers immediately actionable insights. How Can I Create Powerful Case Studies Without Using Client Photos or Logos?
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