Jonny Ross Fractional CMO · 2025-12-18 · 31 min
In this episode of the 90-Day Website Mastery Podcast, Jonny Ross and Pascal Fintoni explore a question many business owners are asking: Should I invest time learning website design, or focus my energy elsewhere? The conversation reveals the real value of professional development for website managers, revealing why strategic understanding matters more than technical execution. The episode also examines Ofcom's groundbreaking 2025 Online Nations Report, which highlights seismic shifts in how UK audiences discover and consume online content. With AI overviews now reducing click-through rates by almost 50%, and Google Maps emerging as the "High Street of the digital world," the implications for website strategy are profound. Jonny and Pascal break down exactly what these trends mean for your content, visibility, and 2026 marketing plan. Finally, the hosts share two powerful productivity tools for website managers, plus actionable website adjustments you can implement this week to improve user experience and data capture. If you manage a website, create content, or lead digital marketing for your organisation, this episode provides the clarity and direction you need heading into 2026.
#138 Optimising Images, Authority in E-E-A-T, AI audio transcription, and Homepages43 / 100#137 Repurposing Interviews, Expertise in E-E-A-T, Optimising About Us and Landing Pages#136 Your 2026 Google CV, How to Boost Your Online Reputation, EEAT & Visibility#135 AI & SEO in 2026: Are You Sharing Too Much? Google's New Rules Explained#134 How to Create Powerful Case Studies Without Client Photos (Plus AI, UI Design & Lead Magnets)