International Corner · 2026-03-10 · 35 min
How do you scale internationally when your product is low-ticket, freemium, and mostly self-serve? In this episode of International Corner , Laurent Leclerc, Co-Founder of Smappen, shares how his team expanded from France to the US, the UK, and now Canada - by turning outbound into a powerful inbound growth engine. Smappen is a SaaS mapping platform used by franchise networks and multi-location businesses to decide where to open new physical sites. With over 1,200 customers and 80,000+ monthly users, half of their revenue now comes from outside France. But their international growth didn’t start with a master plan. At first, international customers came organically through inbound - thanks to a freemium model and an English version of the product. It was only later, anticipating market saturation in France, that the team became intentional about expansion.
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