International Corner · 2026-01-13 · 48 min
Breaking into Germany can be challenging - but trade shows are a powerful way to build trust, meet decision-makers, and establish credibility. In this episode of International Corner Podcast , Barbara Georgjan Limpa , founder of Interrelations and Quest Germany, shares her 16+ years of experience helping international B2B companies succeed. In this episode, you’ll learn: Why trade shows matter in Germany: Build trust, meet decision-makers, and establish credibility. The 3-phase approach to market entry: From research and scouting to market entry and sales growth. Timing & preparation secrets: How to plan months ahead to maximize ROI, including pre-booking meetings and targeted outreach. Team & resource tips: Optimal booth sizes, team roles, and the “minimum viable preparation” if time is tight. The power of speaking slots: Position your company as an industry expert and accelerate market traction. Regional strategies: Why Germany’s decentralized structure requires thoughtful location and partner targeting. Realistic ROI expectations: How to measure success in long sales cycles and set achievable KPIs.
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