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Index/SaaS/Insurance for the New Possible
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EP 36 - Can KOLs Revolutionize Customer Engagement in Insurance?

Insurance for the New Possible · 2025-10-29 · 37 min

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Episode notes

Insurance for the New Possible was joined by Ron Tam , Co-Chief Financial Officer and Head of International at Huize and Shruti Sharma , Global Partnerships Manager, Chubb. Some of the insights they shared included: - Technology cycles may be accelerating, but the bedrock of insurance still rests on trust. - Modern insurance distribution wins by helping both sides meet in the middle, with content, data, and journeys that reduce friction and improve buying decisions. - Huize’s 2018 breakthrough in was building a KOL-led distribution model with a twist. The most effective “creators” aren’t performers; they’re credible domain experts. - Products should be treated like software. Iterate, version, and personalize. - Insurance literacy is not credible if it’s one-sided. It works when insurers, distributors, regulators, and KOLs teach together.

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