You Can Get $0.80 CPM from TV Streaming Ads Right now

Episode notes

Billboards at $0.75 CPM. Streaming TV you can actually measure . Tim Rowe breaks down how to blend OOH + CTV to drop blended CAC, spark geo-lift, and build “living-room” brand equity - without massive budgets. Streaming has turned TV into a performance channel you can buy, cap, and measure like digital - often at CPMs rivaling or beating social. Tim explains how their ad server + pixel connect living-room exposure to down-funnel actions, with many brands seeing $3 - $4 cost per visit and 3 - 4× higher conversion vs other traffic sources. On OOH, the overlooked arbitrage is static or digital boards priced like real estate: win by buying the biggest formats in the largest markets at the lowest biddable entry price, then engineer earned media (social virality) and geo-lift . Start with ~ $5k for a real CTV test (smaller tests can still work as an add-on), measure blended CAC, branded search, and market-level lift, and let creative - not hyper-granular targeting - do the heavy lifting. Guest Website: LinkedIn: X (Twitter): Tim’s newsletter/resource hub: What You’ll Learn Why streaming made TV relevant again - and cheap ($1 - $2 CPMs in some geos).

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