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Index/Marketing/How I Grew This: Real Stories of Digital Growth
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Personalization vs. Privacy: How Healthcare Marketers Can Win Both with Saul Marquez

How I Grew This: Real Stories of Digital Growth · 2026-02-19 · 36 min

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Topics in this episode

Healthcare marketingCMOhigthealth tech professionalshealth tech marketing

Episode notes

What if your health tech marketing strategy is actually holding you back from growth? In this episode, Amanda and Adam sit down with Saul Marquez, founder and CEO of Outcomes Rocket, to explore why most health care companies are missing critical strategy before tactics, how to navigate HIPAA without fear while personalizing your marketing, and the key opportunities in influencer marketing and AI integration that your competitors are sleeping on. Whether you're a health tech founder, marketer, or growth leader, this conversation is packed with actionable frameworks - from the three D's of marketing (discover, define, deliver) to leveraging custom GPTs for team alignment - to help you cut through the noise and focus on execution in 2026. Tune in to uncover why strategy comes first, always, and how the convergence of health tech and medical device playbooks is creating unprecedented opportunities.

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