BOB Hotels Managing Partner on Elevating Budget Stays with Tech - Hotel Tech Insider

Topics in this episode

AI in hospitality hotel tech stack boutique hotel technology guest messaging OTA vs direct bookings

Episode notes

Bob Hotels converted 70% OTA reliance to nearly 50% direct bookings in under a year - partly by using an AI phone agent (GoodCall) to convert phone inquiries into instant SMS-driven bookings. Can a roadside motel really outperform the compset - and become the #1 value property in an entire city - within a year? In this episode, Janis Krums, Managing Partner at Bob Hotels, reveals how his team transformed a run-down Sleep Inn into a top-rated boutique brand using a fresh tech stack, street-smart branding, and startup-level hustle. This episode is for experienced hoteliers, GMs, and asset managers looking to revitalize underperforming assets, modernize their tech stack, and rethink guest engagement for today’s traveler - without breaking the bank. Takeaways: • How to build a modern tech stack from scratch: Janis walks through the exact vendors and decision-making logic behind Bob Hotels’ PMS, booking engine, CRM, guest messaging, revenue tools, and even an AI-powered phone agent. • Using social proof and reviews as growth engines: Learn how the team grew to 1,100+ Google reviews with a 4.8-star rating in less than a year - and how that impacted OTAs, pricing, and occupancy.