Proximity = Power: The Hidden Key to Building Unshakeable Team Trust | Bianca Freedman

Episode notes

Trust and empathy are critical leadership currencies in today's uncertain business landscape, especially when navigating internal communications and team dynamics. In this episode of High Octane Leadership, host Donald Thompson engages with Bianca Freedman, CEO of Edelman Canada, to explore effective leadership strategies, building trust, and creating psychological safety in the workplace. As the youngest regional CEO in Edelman's global network, Bianca shares insights from leading 300 employees across five offices and achieving strong double-digit growth. What You'll Learn: Build trust and alignment through clear, consistent communication - focusing on everyday messaging, visibility, and proximity with teams. Model psychological safety by addressing mistakes openly and prioritizing solutions over spin to maintain both internal and client trust. Lead with authenticity by grounding thought leadership in genuine curiosity and delivering real value. Accelerate career growth by excelling in current responsibilities while actively seeking learning opportunities for future roles.

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