How RockBox built a model people actually stick with
Growth Diaries by Zenoti · 2026-02-10 · 59 min
Episode notes
Roger Martin, a 3X Founder, CEO, Podcast Host, and Author, didn’t start his entrepreneurial journey in his twenties. He started it at 46 after a long, successful career in pharma by betting on something far more personal: health, fitness, and human connection. In this episode of Growth Diaries, Roger joins host Sudheer Koneru to explore what it really takes to build and scale two national franchises to 100+ locations through a customer-centric business model that drives loyalty and why listening transforms your team’s approach to growth. What You’ll Learn: How to identify and pivot to your true target market before it's too late Why removing mirrors from your studio is customer empathy at scale How to redefine sales to overcome limiting beliefs in your workforce Why you must own and operate locations yourself before franchising The three-pillar growth model that fixes the ‘we generate leads, but nobody calls them’ How gratitude and an intentional mindset shape business outcomes Roger Martin is the Co-founder and CEO of RockBox Fitness and beem Light Sauna, two rapidly scaling national franchise companies with combined locations across 20+ states.