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Index/Marketing/Growth Diaries by Zenoti
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From Bartending to 18+ Locations - Kyla Dufresne’s Growth Story

Growth Diaries by Zenoti · 2025-03-11 · 37 min

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Topics in this episode

Franchisingbarhackslaserwax

Episode notes

Kyla Dufresne shares how she turned bartending tips into a beauty empire. She reveals her scrappy, grassroots marketing tactics, the power of community-driven growth, and how introducing laser hair removal transformed her business. Kyla also dives into franchising lessons, leadership insights, and the importance of brand culture in scaling a company. Previous guests include: Matt Maroone of Silver Mirror Facial Bar, Shabana Karim of House of Enspa, Marilyne Gagne of Dermapure, Smita Vallurupalli & Shashank Kancharla of Bubbles Hair & Beauty and Old School Rituals, Rob Peetoom of Rob Peetoom Salon.

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