Building a glamorous beauty brand that feels like home with Alexandria Grado
Growth Diaries by Zenoti · 2025-10-28 · 44 min
Episode notes
New salons open and close frequently. However, The Glam House's journey from a basement studio to a thriving four-location beauty success offers valuable lessons for ambitious wellness entrepreneurs. Founded by Alexandria Grado in 2016, this Colorado-based beauty sanctuary has transformed the traditional salon model by prioritizing transformation, education, and authentic client connections over simple service delivery. In this episode of Growth Diaries, Alexandria joins host Sudheer Koneru to dive into her story of starting in her basement as a single mom with big dreams and how The Glam House brand champions confidence, mentorship, and magnetic customer experiences that go far beyond hair. Alexandria also shares her philosophies on leadership, expansion, team culture, coaching, KPIs, and why empowering others is at the heart of her success.