What CEOs Actually Think About Marketing: Growth, Data & GTM with Mark Feldman

Episode notes

#8 - What does your CEO actually think when marketing brings in twice the leads but conversions don’t move? What does ‘grow at all costs’ really cost? And when is the business actually ready to scale GTM? In this episode, Mandy Hornaday sits down with Mark Feldman — CEO and founder of RevenueBase, former VP of Marketing, and one of the most analytically rigorous operators in B2B — for a candid conversation about what CEOs see that CMOs often miss. Mark has lived both sides: he built his career in B2B data and demand gen before becoming an accidental CEO who had to learn, quickly, how to think like a business operator instead of a marketer. This is Episode 1 of the Growth Activated C-Suite Series — where we go beyond marketing strategy to explore what CEOs, CFOs, and boards actually prioritize when it comes to growth. What you’ll learn in this episode: The CEO-CMO relationship: what the best CMOs do differently to earn trust and stay in the role Founder mode vs.