Timeline Why Most GTM Strategies Fail And How to Actually Get the Money

Episode notes

Most companies say they have a GTM strategy… But very few have a GTM that actually gets the money. If your go-to-market feels like broken spreadsheets, siloed teams, churn issues, and missed revenue targets — it’s time for a system update. Welcome to GTM: Get the Money Live. In Episode Zero, hosts Chris Ryan and Leah Paro launch a weekly revenue-focused live show built for CMOs, CEOs, founders, and revenue leaders who want execution — not theory. Special Guest: Alan Gonenhouser, CEO of Demand Revenue – 11x CMO – 3x P&L GM – Fractional CMO & GTM Advisor to PE-backed SaaS companies – Mentor to 150+ CMOs In this episode, we break down: Why 95% of buyers aren’t in-market (and what that means for pipeline) The biggest GTM mistake killing revenue Why ICP (Ideal Customer Profile) is everything Alignment gaps between marketing, sales & customer success Why churn destroys growth How PE-backed companies think about revenue differently Why brand drives demand (even if your CFO disagrees) If you’re focused on: Filling your pipeline Scaling revenue faster Reducing churn Aligning GTM teams Driving profitable growth This episode is your operating system update.