← Go to Market Coffee Talks
Listen to this episodeAll Go to Market Coffee Talks episodes →
What It Really Takes to Go from Services to SaaS
Go to Market Coffee Talks · 24 min
Episode notes
On this episode, Mark and Rob discuss what it takes for service companies to reinvent themselves as product companies. What are the major differences between being a service company and a product company? Why would a company want to make this change? What are the benefits, and what needs to be done to succeed?