Go to Market Coffee Talks · 2 min
Key moments - from our scoring
Substance score
28 / 100
Five dimensions, 20 points each
Marc Jacobs introduces consequence questions - a distinct category of inquiry designed to move conversations forward by making the cost of inaction tangible rather than abstract. Unlike open-ended, closed-ended, or probing questions that often generate noise, consequence questions guide people to articulate the real impact of their problems on business outcomes, team morale, and strategic direction. By asking 'What's the impact on your business?' or 'What happens to quality if we keep saying yes to everything?', you shift the dynamic from problem description to emotional ownership, creating the urgency needed to drive decisions. While particularly valuable in sales contexts, consequence questions function as hidden superpowers for managers, problem solvers, and anyone seeking to elevate their conversational effectiveness. This short format covers the mechanics of consequence questions, concrete examples, and their broader applicability beyond sales environments.
Consequence questions dig into why problems matter by guiding people to articulate the cost of inaction, creating emotional ownership and urgency. Unlike open-ended, closed-ended, or probing questions which often generate noise, consequence questions shift focus from describing the problem to feeling its real business impact.
Examples include: 'If this problem continues, what's the impact on your business?', 'What's the downside of staying with the current approach?', 'If we keep saying yes to everything, what happens to quality?', and 'What's the over-under on morale dropping?'
Consequence questions function as hidden superpowers for managers, problem solvers, and conversationalists by helping shift the focus from describing problems to helping people feel the cost of standing still.
Our reviewer’s read on each dimension, with quotes from the episode.
One legitimate core idea (consequence questions creating emotional ownership and urgency) with a few example questions, but it's a single point stretched across two minutes with repetition and no deeper mechanics.
They make the cost of doing nothing feel real. Not by telling, but, uh, by guiding people to say it out loud.
You ask a good consequence question and you create emotional ownership. That's what creates urgency.
The consequence/implication question concept is well-worn sales advice (SPIN-style implication questions) rebranded; nothing contrarian or first-principles here.
they are called consequence questions and they're the most powerful you'll ever ask
This problem continues. What's the impact on your business?
Solo monologue by the host with no named credentials, track record, or evidence of having done this at scale.
I'm Marc Jacobs. This episode is called Espresso Shots
in the time it takes to drink a solo espresso, I'm going to spill the beans on something I find useful
No companies, data, dollar figures, or timelines; only generic example questions and abstract claims.
if we keep saying yes to everything, what happens to quality
what's the over under on morale dropping
A one-way monologue with no guest, no questions posed to anyone, and no dialogue or challenge to any claim.
Let's talk about that.
So next time when you're in a conversation, skip the boring filler questions.
Computed from the transcript - who did the talking, and the words that came up most.
In the time it takes to drink a shot of Expresso, Mark spells the beans on the best type of question you can ask.
Transcribed and scored by The B2B Podcast Index.
Speaker A: M Ever ask someone a question and nothing happens? The conversation goes nowhere. It just sits there. No movement, no urgency. Let's talk about that. I'm Marc Jacobs. This episode is called Espresso Shots, where in the time it takes to drink a solo espresso, I'm going to spill the beans on something I find useful. Questions, questions, questions. There's all types of questions. Open ended questions, closed ended questions, probing, leading questions. Most of them are just noise, annoying, forgettable, blah blah, blah questions. But there's one type of question that moves people. It's better than the rest. Like to think of it as the Beyonce, the Jay Z, uh, questions. The they are called consequence questions and they're the most powerful you'll ever ask. They get people thinking about what happens. Nothing changes. Instead of asking what the problem is, consequent questions dig into why the problems matter. They make the cost of doing nothing feel real. Not by telling, but, uh, by guiding people to say it out loud. You ask a good consequence question and you create emotional ownership. That's what creates urgency. These are examples of consequence questions. This problem continues. What's the impact on your business? What's the downside of staying with the current approach if we keep saying yes to everything, what happens to quality if we keep ignoring this, what's the over under on morale dropping? Consequence questions are obviously usually useful in sales, but they're useful outside of sales too. In fact, they're one of those hidden superpowers that can make you a better manager, better problem solver, or just a better conversationalist. These questions cut through the noise because they shift the focus from describing the problem to feeling the consequence. You're not pushing, you're helping people see the cost of standing still. So next time when you're in a conversation, skip the boring filler questions. Help them feel the consequence.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.