AI Agents and the Future of Marketing Teams - My Weekend Hackathon Wake-Up Call

Episode notes

#39 - You've been using AI every day. You know there's a whole other level you haven't tapped into. And that gap between where you are and where the industry is headed? It's widening faster than most marketing leaders want to admit. This solo episode is the honest version of my AI journey — where I was, what I was getting right, what I was missing, and the moment a single conversation with a marketing leader building full AI agent teams made me realize I needed to stop waiting and start building. So I did what any reasonable person does when they're stuck in a small mountain town in Wales with a realization they can't shake: I treated my weekend like a hackathon and went all in on AI agents. In this episode, I pull back the curtain on three AI agent workflows I built over a single weekend using Claude Code and VS Code — no developer background required. I walk you through what worked, what surprised me, where I got stuck, and what I'm still figuring out. If you've been an active AI user who knows you're not operating at the level the industry is moving toward, this one is for you.