Agency vs. In-House vs. Fractional: How to Resource Your Marketing Team

Episode notes

#35 - Agency, in-house, fractional — or some combination of all three? If you've been trying to figure out the right mix for your marketing team, this episode gives you a grounded, real-world framework from someone who has worked in all three models. In this special rerun episode, Mandy Hornaday switches seats — joining Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, as the guest. What follows is a candid conversation about how marketing leaders and business owners can think smarter about resourcing in a landscape that AI is actively reshaping. Whether you're a VP of Marketing evaluating whether to hire in-house or bring in an agency, or a CMO trying to figure out where fractional support actually fits — this conversation will give you a clearer, more honest lens on how to make the call.