Go To Masters Show · 2025-12-11 · 29 min
Sunil Kausik is the Director of Revenue Operations at Semrush. On this episode of the Go To Masters Show, he shares insights from two decades in RevOps and incentive compensation, starting as India's #1 life insurance sales rep and evolving through banking, Accenture consulting, and now global sales operations. Why scalability and repeatability trump custom solutions - you shouldn't reinvent the wheel with every pivot The McDonald's principle: Keep processes so simple that innovation becomes possible How AI should handle mundane tasks so humans can have "richer conversations" about helping reps buy houses
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