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Index/Finance/Go To Masters Show
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Christopher Goff on Why Comp Leaders Support, Not Lead

Go To Masters Show · 2026-01-27 · 49 min

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Topics in this episode

RevOpsgtmoperationsSalesOpsSales Operation

Episode notes

Christopher Goff is the Senior Director of Sales Compensation at LabCorp. On this episode of the Go To Masters Show, he shares insights from "growing up in sales operations" - falling into comp when his manager left three months in, then bridging the language barrier between HR and sales across quotas, territories, market analysis, and now global compensation spanning 35+ countries. Why comp leaders are speechwriters, not speakers - you support the business's message, not deliver your own How handwritten notes and walking cube-to-cube saying "thank you" create cultural shifts that people remember decades later The library approach to global comp: consistent skeleton with regional "meat" pulled from agreed-upon measures

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