
Getting to Aha! with Darshan Mehta · 2025-11-07 · 31 min
In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Benjamin Moróne, founder of Zabota. Join them as they discuss building a local brand, how to hire for success, and AI’s potential role in recruitment. Benjamin Moróne is the founder of Zabota, a recruitment firm that connects businesses with pre-vetted, English-speaking talent from Eastern Europe and Latin America, helping them find the right fit while reducing costs. Zabota has matched over eighty American companies with exceptional talent from EE and LATAM, and has a high success rate, with 49 out of 50 placements being successful on the first try. KEY TAKEAWAYS Discussing the challenges he faced when first entering the Eastern European and Latin American markets, Benjamin explains that, initially, building a local brand and gaining credibility was a challenge. However, they overcame it by establishing a presence in the areas they sourced talent from and building relationships. In terms of customer insights, Benjamin describes how they have a casual relationship with their clients and often ask for feedback through text messages or during client interviews.
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