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#809From A to B68.0 / 100Get badge
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From A to B artwork
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From A to B

Hosted by Shiva Manjunath

Listed under Business › Marketing

Conversations with interesting people across the digital marketing spectrum about all things experimentation.

74 episodes · publishes fortnightly · latest 2026-08-12 · ~41 min/episode

Rank

#809

Substance

68.0

/ 100

Breakdown

Scored 2026-08
Updated monthly

Marketing rank

#95 of 224

Best B2B Marketing Podcasts →

Across the index

#809 of 1878

Substance

Top 43%

outscores 57% of the index

Why it scores where it does

From A to B ranks #809 on The B2B Podcast Index with a substance score of 68.0 out of 100, scored across 2 recent episodes. It scores highest on guest caliber and conversational craft. Mallory is a VP at her current company with clear career progression through ranks (specialist → manager → director → VP), giving her relevant operating experience. However, the episode lacks context on company size, revenue impact, or specific domain expertise. She's a practiced communicator but comes across more as a thoughtful generalist than a deep specialist with unique scars or hard-won lessons. The credential is solid but not exceptional.

The five-dimension breakdown

Averaged across 2 recently scored episodes, with cited evidence.

Insight Density

14.0 / 20

The episode contains moderate substance with some useful frameworks (asking good questions, respecting the role not the person, separating individual contributor from strategic work), but much of the discussion is conversational rambling about culture fit, workplace relationships, and personal anecdotes that lack actionable specificity. The core insights - storytelling + data, knowing your audience, building internal brand - are presented but not deeply explored with concrete examples or metrics.

“Numbers can tell you all of these different things, but at the end of the day, people are not going to make human connections with numbers”

“You don't have to respect the person, but you have to respect the role”

Originality

12.5 / 20

The advice is largely conventional wisdom repackaged: build relationships, be authentic, communicate well, understand context, respect hierarchy. While the framing of 'respect the role not the person' has some merit, the episode recycled well-known career development tropes without novel frameworks or counterintuitive takes. The storytelling angle is presented as fresh but amounts to 'tell data-driven stories to executives.'

“It's kind of going back to getting to know these people on a personal level”

“you have to trust me to deliver. And I'm sure you as a manager operate in the same fashion”

Guest Caliber

15.5 / 20

Mallory is a VP at her current company with clear career progression through ranks (specialist → manager → director → VP), giving her relevant operating experience. However, the episode lacks context on company size, revenue impact, or specific domain expertise. She's a practiced communicator but comes across more as a thoughtful generalist than a deep specialist with unique scars or hard-won lessons. The credential is solid but not exceptional.

“You're a VP at your current company, but your career was like being specialist. And you've progressed through the ranks from specialist and manager to director to vp”

“I got into the marketing and advertising world thinking I will never have to deal with numbers again because it's all about storytelling”

Specificity & Evidence

11.5 / 20

The episode is severely lacking in concrete data, named examples, or specific metrics. There are vague references to 'research studies,' a past job with a workday shadowing process, and general statements about impact, but no actual numbers, company names, revenue figures, or measurable outcomes. Statements remain at the level of principle and philosophy rather than grounded evidence.

“I was working on some kind of like a research study or something like that”

“I learned early on in my career, um, if you take it from like just your team's vantage point, you forget about the entire ecosystem”

Conversational Craft

14.5 / 20

The host asks reasonably good setup questions and does some genuine follow-ups, but mostly lets the guest meander through tangents (AI interviews, Teams vs. Slack, wedding planning). There are a few sharp moments - asking about internal brand perception, probing the culture assessment challenge - but many questions feel like casual rapport-building rather than pushing for specificity or disagreement. The host validates frequently but doesn't challenge claims or ask for evidence.

“So one of the things you have to do is almost like tell the Mallory story and like bring that towards the company”

“If I interview, if I was interviewed by that, I would not take that Job. I would fuck with the robot for 30 minutes”

Standout episodes

  • Lessons from a Battle Tested VP ft. Mallory Randall

    2026-08-12

    73
  • Moving From Data to Action ft. Josh Silverbauer

    2026-07-01

    63

Rank over time

2 periods tracked.

Episodes

2 scored on substance · 61 tracked in total.

  • Lessons from a Battle Tested VP ft. Mallory Randall

    2026-08-12 · 38 min

    73 / 100
  • Moving From Data to Action ft. Josh Silverbauer

    2026-07-01 · 36 min

    63 / 100

Frequently asked

What is From A to B's substance score?
From A to B scores 68.0 out of 100 for substance and ranks #809 on The B2B Podcast Index. That puts it ahead of 57% of the B2B podcasts we rank and #95 of 224 in Marketing. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is From A to B worth listening to?
Yes - From A to B outscores 57% of the B2B marketing podcasts and shows we rank on substance, so a marketing operator is likely to come away with something useful.
Who hosts From A to B?
From A to B is hosted by Shiva Manjunath.
How often does From A to B publish?
From A to B publishes fortnightly, has 74 episodes, released its most recent episode on 2026-08-12.
Which From A to B episode should I start with?
Our highest-scoring recent episode is "Lessons from a Battle Tested VP ft. Mallory Randall" (73/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

From A to Bfrom the FutureExperimentation IslandGoogle AnalyticsHubSpotGoogle AdsBroadway

Guests who've appeared

Mallory RandallJosh Silverbauer

Topics this show covers

The themes that come up most across this show's episodes.

Career progression from specialist to VPStorytelling in marketing and data-driven rolesRemote culture assessment during hiringCross-functional collaboration and stakeholder managementData storytelling and communicating insights to executivesOne-on-one relationship building in new rolesMeeting agendas and respecting colleagues' timeBurnout and company culture red flagsBuilding authentic workplace relationshipsHubSpotGoogle AdsGoogle AnalyticsCRM systemsData storytellingCRO (Conversion Rate Optimization)From the FutureExperimentation IslandBroadway analogies for presentations

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