
Hosted by Shiva Manjunath
Listed under Business › Marketing
Conversations with interesting people across the digital marketing spectrum about all things experimentation.
74 episodes · publishes fortnightly · latest 2026-08-12 · ~41 min/episode
Rank
#809
Substance
68.0
/ 100
Breakdown
Scored 2026-08
Updated monthly
Across the index
#809 of 1878
Substance
Top 43%
outscores 57% of the index
From A to B ranks #809 on The B2B Podcast Index with a substance score of 68.0 out of 100, scored across 2 recent episodes. It scores highest on guest caliber and conversational craft. Mallory is a VP at her current company with clear career progression through ranks (specialist → manager → director → VP), giving her relevant operating experience. However, the episode lacks context on company size, revenue impact, or specific domain expertise. She's a practiced communicator but comes across more as a thoughtful generalist than a deep specialist with unique scars or hard-won lessons. The credential is solid but not exceptional.
Averaged across 2 recently scored episodes, with cited evidence.
The episode contains moderate substance with some useful frameworks (asking good questions, respecting the role not the person, separating individual contributor from strategic work), but much of the discussion is conversational rambling about culture fit, workplace relationships, and personal anecdotes that lack actionable specificity. The core insights - storytelling + data, knowing your audience, building internal brand - are presented but not deeply explored with concrete examples or metrics.
“Numbers can tell you all of these different things, but at the end of the day, people are not going to make human connections with numbers”
“You don't have to respect the person, but you have to respect the role”
The advice is largely conventional wisdom repackaged: build relationships, be authentic, communicate well, understand context, respect hierarchy. While the framing of 'respect the role not the person' has some merit, the episode recycled well-known career development tropes without novel frameworks or counterintuitive takes. The storytelling angle is presented as fresh but amounts to 'tell data-driven stories to executives.'
“It's kind of going back to getting to know these people on a personal level”
“you have to trust me to deliver. And I'm sure you as a manager operate in the same fashion”
Mallory is a VP at her current company with clear career progression through ranks (specialist → manager → director → VP), giving her relevant operating experience. However, the episode lacks context on company size, revenue impact, or specific domain expertise. She's a practiced communicator but comes across more as a thoughtful generalist than a deep specialist with unique scars or hard-won lessons. The credential is solid but not exceptional.
“You're a VP at your current company, but your career was like being specialist. And you've progressed through the ranks from specialist and manager to director to vp”
“I got into the marketing and advertising world thinking I will never have to deal with numbers again because it's all about storytelling”
The episode is severely lacking in concrete data, named examples, or specific metrics. There are vague references to 'research studies,' a past job with a workday shadowing process, and general statements about impact, but no actual numbers, company names, revenue figures, or measurable outcomes. Statements remain at the level of principle and philosophy rather than grounded evidence.
“I was working on some kind of like a research study or something like that”
“I learned early on in my career, um, if you take it from like just your team's vantage point, you forget about the entire ecosystem”
The host asks reasonably good setup questions and does some genuine follow-ups, but mostly lets the guest meander through tangents (AI interviews, Teams vs. Slack, wedding planning). There are a few sharp moments - asking about internal brand perception, probing the culture assessment challenge - but many questions feel like casual rapport-building rather than pushing for specificity or disagreement. The host validates frequently but doesn't challenge claims or ask for evidence.
“So one of the things you have to do is almost like tell the Mallory story and like bring that towards the company”
“If I interview, if I was interviewed by that, I would not take that Job. I would fuck with the robot for 30 minutes”
2 periods tracked.
2 scored on substance · 61 tracked in total.
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