Outdoor Retailer Comes to Minnesota: A Show, Not a Trade Show

Speaker A: Sam.

Speaker B: Welcome back to Explore Minnesota.

Speaker C: More.

Speaker B: I'm Lauren Bennett McGinty, executive director of Explore Minnesota.

Speaker C: And I'm Sarah Stroman, commissioner of the Minnesota Department of Natural Resources. And today we're talking about something that I think is really exciting and honestly, a, um, lot of people didn't see coming.

Speaker B: That's right, Sarah. We're talking about outdoor retailer, which is coming to Minneapolis on August 19th through the 21st of this year, 2026. And for those who don't know, or is the, uh, outdoor industry signature national trade show. Think CES for gear. Think south by Southwest for the outdoors. Thousands of brands, buyers, innovators, and storytellers all in one place. And this year, that place is right here in Minnesota.

Speaker C: So we're sitting down with some of the folks who know this show best, industry veterans who watched it grow for over 15 years. They have great insights on what it means for Minnesota to host it, what local brands should be doing right now, and why the Twin Cities is actually a better fit for this moment than people might expect. I mean, we think it's a great fit, and we're hoping that the experts will help everyone else see it, too.

Speaker B: Absolutely. And the outdoor industry has long centered on, um, the Rocky Mountain quest, but we're about to change that perspective. What happens when it lands in the land of 10,000 lakes? You're about to find out.

Speaker A: Come explore Minnesota. It's a hootin. Don't you know about, um, the marvelous Minnesotan Tour? Creating and promoting different spaces and adventures to explore our great outdoors. And since you're here, you'll hear the reasons to enjoy all of our seasons. Since the North Star states, 10,000 lakes and all space in between, it is the perfect place to venture with your friends and family.

Speaker D: I, um, Aaron Keller, founder of Capsule, We're a special projects agency here in Minneapolis, and we've worked in the outdoor industry with brands like, um, Patagonia, Arcturics, Osprey, whole bunch of brands. And, um, the outdoor industry has been an essential part of, of how we do business and where we live. And, um, it fits our Minnesota heritage as well as just our insane desire to be outside. Um, if it wasn't, what, you know, four degrees, I'd be outside right now. Uh, but of course, I can't even compare to Stephen because he's always outside, more outside than I am. It's phenomenal that he's the. I think the first time I met you, you were riding your bike to our office, um, and it was like, four above zero and came uh, in and I couldn't distinguish who you were because you were so bundled up. Um, but anyway, that's me, uh, in essence.

Speaker E: Hey guys. Stephen Reginald. I'm founder of Gear Junkie. I'm a former journalist and have covered the outdoor industry for 15 or 15 plus years.

Speaker F: And my name is Sunny Stur. I am an outdoor entrepreneur and professional adventure athlete. And I'm here today in my role as head of the Leadership Village.

Speaker G: Awesome. So for, for someone who's never heard of outdoor retailer and this question any of y' all can answer for sure, how would you describe what it is and why it matters to the broader outdoor industry world?

Speaker D: Yeah, I, um, outdoor retailers place you go inside to like get excited about being outside, um, every single day. It's an amazing show. It's amazing. You know, you see all what's coming from a product perspective. Um, but also you get to be around outdoor people, which honestly they're just better people. Um, there are people to be around and hang out with and um, so you see a lot of dogs, you see a lot of new products, you see a lot of um, experiences you can imagine, um, across the board. So that's to me it's just been, and it also, in our business, it's been an incredible place to connect with really authentic people.

Speaker E: Yeah, I'll give my take. So, outdoor retailer or just. Or show. It's been a mecca for outdoor gear and new innovations in this space. And it's a national scope trade event where the industry gathers and big announcements are made. And uh, I always envision it like the CES or Detroit Auto show or the south by Southwest for the outdoor industry.

Speaker G: Historically, what has the show meant to brands, retailers and the outdoor community over the years that it's been, um, just around.

Speaker E: Yeah, I could jump back in. I, I mean it's a mu. It, it historically was a must attend event for 20 plus years and it was kind of a big family reunion for people. Uh, thousands of folks who were kind of the core of the industry would come to exhibit and walk the trade show floor and see new announcements and new gear and meet your heroes and hang out and get equipment and you know, personally, for me, I built my company Gear Junkie kind of on the back of this energy of this show and it was really this twice a year, come back together, reboot, learn what's coming up and then uh, you know, build from there. So it's been a huge part of my life for 15 years.

Speaker G: Um, a lot of times people think of trade Shows or things like that. There's two types of trade shows. There's a trade show that basically has a home and you go to that trade show same place every year, kind of like shot show in Vegas, um, or there's trade shows jump around different places, um, every year. So tell me, how has Outdoor Retailer done this and, uh, where have they been and, and uh, up until moving to Minnesota?

Speaker F: Yeah. So I would say that Outdoor Retailer is a little bit of a hybrid between those two models that you just mentioned, Randolph, where Outdoor Retailer has moved around. But it's been in a location typically for multiple years at a time. So Outdoor Retailer in the past, it started in Reno, um, it's been in Utah for a long time. It was in Denver for several years. And we're now in Minneapolis. And I for one am pretty excited about, um, having Minneapolis be the new home for Outdoor Retailer this year and potentially beyond. Um, because the outdoor culture, I think in Minnesota is just so unique and so powerful in a way that, um, you know, the classic kind of traditional views of the outdoor industry may not have fully understood yet.

Speaker G: So for, for Steven or Aaron, from your perspective as folks from Minnesota, um, what is it about this particular moment in the outdoor industry that you think makes the move feel right?

Speaker D: Yeah, I, um, have to give a little bit of background. Um, uh, we would do a ride, a bike ride from Steamboat Springs to Salt Lake City. Did it for seven or eight years in a row, um, to the outdoor show. And it was four days on the road until you were chapped. And it was the most awesome way to walk into that show, um, because you were not only proud, but you walk around, you'd see all these people you're on. All you saw them was in spandex. And now they were like professionals walking around the show. I should say in air quotes. Professionals. Um, and so for this thing to be, this destination that I rode to with, um, the SmartWorld team for that many years to now be a destination that's showing up here in Minneapolis. I am, um, excited, like a four year old, um, in a candy store, like waiting for it to be here to show everybody in Minneapolis, like, this is what we've been going to, that you see photographs of or I know how all this historical, you know, footage of us, you know, ending up at, um, to have it be a destination that ends up here. Now I just need a place to start the bike ride from, to get to here, to land, to say like, we're here. I don't know where that is, but I want to find a place that we ride from to be here or just ride around the city because we have such a bike culture here. That would be awesome. But that's um, just the excitement of showing off what it's what the outdoor industry looks like for us in Minnesota. That's what I'm excited about.

Speaker E: Gonna be a short bike ride for you, Aaron.

Speaker F: Fly to Salt Lake City and start there.

Speaker D: Yes, that would be good.

Speaker E: I think the show is about three and a half miles from my house, so I will ride into the show myself. Yeah, for me it's just a big homecoming of this event. And Randolph, you pulled off. I feel like you were the man behind the curtain several months ago who said, you know, surprise, guess what I have to tell you. So, um, kind of came out of the blue. You know, I just gotten used to traveling out west and a lot of the energy in this industry is kind of that western U.S. rocky Mountain. And to see it come to Minnesota I feel like is a great kind of reboot for this show in this community, in this industry at a, at a time when that's probably needed and excited uh, to see the new energy. And then I do feel like Minneapolis is just a case study and urban outdoors done right. You know, we have so much in the, in the realm of lakes and rivers and trails and I'm excited to show that off to this industry that I've been involved with for years.

Speaker G: Minnesota's outdoor recreation economy contributes about 14 billion to the state GDP. We, it's about a hundred thousand jobs for Minnesotans. We rank 15th in the nation for year over year growth in the industry. We ranked number two in the nation for growth in climbing, hiking, tent camping. We ranked number one in the nation for boats per capita. Um, what does Aaron, Steven, as Minnesotans, what does of Minnesota's outdoor identity actually look like to you on the ground? Um, and is that something that the country understands? A lot of times we're. The upper Midwest is considered or used to be considered flyover country. But is that changing?

Speaker E: Yeah, you look at the, the breadth of explorers and athletes from Lindsey Von and Jesse Diggins and Will Steger and 15 other. Like we, we do have something special here and I attribute it a lot to the culture and the, the sharp four seasons in Minnesota and how you endure the, the hot summer days and the 30 below zero winters and everything in between. There's not a lot of mountains here, but we have kind of a very deep endurance sports culture and cross country skiing and cross country mountain biking, which I would argue is some of the best in the country. So I think Minnesota is a sleeper in kind of the, uh, realm of outdoor adventure. And that's the pixie dust is maybe the isolation, in a way.

Speaker D: Yeah. We rank, um, number eight in creative cultures, too. Richard Florida's book around creativity and where creative cultures are, I think that, um, creates part of that stew of we find creative ways to be outside. Um, you know, we are. It is amazing because we have to. I mean, if you're in this weather, you're stuck inside all the time. Either it. It creates a lot of creativity in itself, or it pushes you to get out and be creative about how to be outdoors and, um, and really embrace the cold when it's here, um, and then. And then spend as much time outside when it's warm as you possibly can.

Speaker G: Right.

Speaker D: Um, and it makes for, I think, an awesome culture that most people don't get until they get here and then. And then they typically can't leave.

Speaker G: Right.

Speaker D: You put roost down here and people don't leave. It is. It has had a massive economic positive impact for us and a negative impact for some companies to try to, you know, pull people out of this state and they find that it's impossible to do.

Speaker G: Um, yeah, it used to be that in the past, the difference between warm and cold days were like, four months at a time. But now, I mean, we just got 16 inches of snow, and this week it's going to be over 69 degrees. So we're kind of. We're going to kind of going back and forth a little bit, uh, make sure you got to adapt a little more. You were going to say something, Sonny?

Speaker F: Yeah, I was going to say, you know, Aaron, if you're telling me that I'm going to be moving to Minnesota after the show, that's really, really bad news for me because we just moved. I'm not ready for yet another move.

Speaker D: But, you know, as a.

Speaker F: As a non Minnesotan who actually hasn't yet spent any time on the ground in Minneapolis, I'm supposed to be there for the first time, I think, in about. But as a non Minnesotan, you know, I've been paying attention for several years because I'm a winter ultra endurance athlete. I just came back from the editorial trail a little while ago, and there is a huge winter ultra community, of course, in Minnesota. So I've had, you know, that, that exposure and, yeah, I've been following along, you know, from afar. But I am so excited to see and to experience the outdoor scene in Minnesota, this summer. Because the more time I've spent understanding and digging into everything that you all have in the state, um, you know, within my capacity here at Outdoor Retailer, it just. It looks phenomenal, and I can't wait for the rest of the outdoor industry to experience that as well.

Speaker G: Yeah, it's. It's. I think it's really special. I've lived in a lot of different places from New York to Los Angeles, Chicago, Minneapolis, D.C. um, and there is nothing like a Minneapolis summer when it comes to just the. The raw. The. The raw amount of people that are outside at all times, particularly on the trails that we have around the lakes. And it's amazing to see, um, folks out there. Uh, this one. This question is, it's for all of y', all, and. But, Sunny, you might want to jump in here at the front end. Um, what would a successful 2026 Outdoor Retailer show look like to you, and what does that mean in practice, and how does it change how the show gets built from. In the past?

Speaker F: Success means to me, and I think to everybody at Outdoor Retailer is that you walk in the door on day one in the convention center in Minneapolis, and there's that buzz and that energy, and everybody is excited and stoked to be there, and real energetic and meaningful conversations are happening throughout the show floor. Right? So that, to me, is success. It's just the energy, it's the buzz, it's the vibe of walking in the room and realizing, oh, wow, this is. This is new, this is different, and this is really cool. Right? So it's kind of hard to put a, uh, real tangible descriptor on that. But, you know, I think having been to a bunch of trade shows, you. You kind of understand, you know, what I'm talking about there. But, um, you know, what that means is that we are paying a lot of attention to, I'd say, three different things. You know, one, um, doing all of the work that we can to get the right people to Minneapolis and have the right people in the room. Two, to have some really unique and distinct programming on the B2B side that, um, allows everybody who's attending the show to build meaningful connections and get work done. And then, um, three, and this, I think, is super important. We are paying a lot of attention, putting a lot of work into making sure that folks who are traveling to Minnesota for the show actually get to experience Minnesota and Minneapolis and get to experience the outdoors in the state.

Speaker G: Right?

Speaker F: So we have the, uh, Minneapolis Urban Outdoor Experiences program, where every morning we're going to Be starting out with doing things around the city and really getting people off of the show floor and getting them to experience what Minneapolis has to offer. And I think that's really important and really meaningful.

Speaker D: Mine. Mine will be how many people actually move here after they come to the Straight Show.

Speaker G: Right.

Speaker D: Uh, how many people we convert to the state because. Yeah, and it is, um, having people, because I've been around you know, this Outdoor World and seeing and hanging out with all these, you know, and there's, you know, there's a lot of people that come from this state that go and prosper in other places in outdoor. I'm speaking specifically, like, Joe Prebage, who is, like, is an Iron Ranger, who, you know, says dude with every other word. And he's. He fits the outdoor industry in every way possible. Um, coming back to his home state and then having other people see what this thing is, because they. They probably have been through our airport and went like, this is a beautiful airport, but it's cold out there. I'm going to stay in the airport and never actually visit the state, you know, and having people actually come in and see what it's like. And, um, especially in the summer, like you say, it's just such a. A vibrant culture in the summer, and people spend so much time outside, you know, sunrise to sunset, just whatever they can do to be outside. Um, and it so fits for the outdoor industry to see this and to hang out with us here.

Speaker G: We do have a great airport, and it's also got an outdoor retailer right inside of it, too.

Speaker D: Yeah, it does. It does. I know. It's awesome.

Speaker E: I was going to say just a new energy around this trade show. It. It needs that kind of pinch in the butt. It needs some new faces, some new people, and I think Sonny and team are doing a good job to reinvent this, and we can talk through the initiatives, but there's several unique initiatives that are, um. It's going to be a different or show in a different place. So I'm excited to see that come to life.

Speaker G: Yeah. Can you, um, maybe Sonny or Steven or Aaron, can you dive into maybe a little bit more about what those new initiatives are? I know there's. There' around emerging brands and Outdoor Lab in collaboration with the University of Minnesota. Can you tell me a bit more about those?

Speaker F: Yeah, absolutely. I mean, um, we've touched on a couple of them already. You know, we have the Minneapolis outdoor urban experiences that I'm super excited about. We do have a collaboration with the University of Minnesota, and, um, you Know, working on, um, some innovative design there and you know, new um, uh, fabrics and um, materials and techniques and wearables. Right. But we also are centering the show, as you mentioned, Randolph, really around the discovery aspect and new and discoverable brands. So, you know, rather than having this huge emphasis on the big brands that everybody knows in the industry, we're looking to bring together a real strong platform of brands that are new brands that are different, brands that are young but ready to go to market and ready to be in a retail environment. Right. And that I think is a big differentiator for Outdoor Retailer from a bunch of other trade shows that, um, that are happening in the industry. But then the other thing that I want to touch on that I think is really exciting, and that's going to be quite different at Outdoor Retailer versus what, you know, trade shows in the industry classically have looked at is what we're calling the Wild Reach initiative. And what that is is a concerted effort to go and bring in 100 to the show floor. So, you know, the reason that that's meaningful and the reason that that's a really innovative thing is because Outdoor retailer is a B2B trade show. Right. So we're going to have brands and retailers there and media and whatnot. Right. But it's not a consumer show. So typically at the B2B trade shows, you know, we'll see some traditional media, we see a couple of creators here and there that, you know, are invited. But really to bring in creators and essentially prosumers en masse to be able to go and build those connections between the creator economy and those new and disc brands and really help our brands and our retailers create relationships that'll help them reach a changing demographic in the outdoor industry and help the creators build the connections that, you know, all of those individual creators are, uh, building their businesses on. I think that's super exciting. It's very different. And yeah, having 150 creators shop in Minneapolis is going to be a very, very new thing.

Speaker D: Yeah, Um, I want to add to that because I've, um. If you've. For those that have any history with the Outdoor Retailer show, it's not. I don't even like to use Trade show because it's just too boring of a phrase to associate with something like this. It isn't that. And I know because we go to a lot of different trade shows and there's a. In a lot of different industries and most of them are incredibly boring, um, I mean, phenomenally boring and horrible at social and horrible at connecting people and like try an app from any other trade show. It's the, it's the most horrible experience you've ever had on an app, ever. And ultra retailer. And I got, I was broken because I was at that early and experienced what that was like. Culturally, it's just different. And so it makes sense that it would reinvent itself and reinvent what a, what a show is like. Again, not using trade show, but a show like this, an event where people gather and connect and meet other like minded individuals, there's just nothing like it. And um, for them to reinvent just trade shows in general and do that differently is exciting. For it to happen here in Minneapolis is incredibly exciting. Um, it isn't like other shows. So this new addition of bringing creators to the occasion and seeing beyond just the B2B mindset, uh, when we get out there, because all brands connect with people and if we are just going to be in this B2B mindset, it's going to be boring forever. Um, and honestly, those types of trade shows are going away. Those are the ones that I go to and are vacant. There's just not as many people showing up because it's like, why show up? It's not, I can do this on a zoom, so why would I show up? You got to have something else for people to show up for and bring some excitement, some vibe. I don't like using that term because that's not my generation. But you know what I'm talking about, right? There's a certain energy that comes from certain shows.

Speaker G: What would our generation use as a word?

Speaker A: What's the word?

Speaker G: What's the word?

Speaker D: Stoked. Yeah, yeah, yeah, yeah, yeah, yeah.

Speaker G: That's cool. Yeah.

Speaker F: I was going to say, to add to what Aaron was saying that, you know, I think you're hitting on a really important point, Aaron, that this is, this is different, this is new. Right? This is really not, you know, you don't really want to say trade show because it's not going to be what people have come to expect a trade show would be. It's a show, it's a gathering. And we recognize that. And that's exactly what we're. Well, what we're trying to do and what we're trying to, you know, create a platform around. Right. Which is why the tagline for or in 2026 in Minneapolis is yours to shape. You know, it really is for everybody who shows up, for the creators who are showing up, for the brands who are showing up, for the retailers who are showing up for everybody who gets in the room and is there, you know, they're going to experience a uh, very new type of fabric and very new dynamic of what it means to get together, to create, build relationships, cultivate relationships, deepen relationships and get work done together. And because it really is not a top down model where we're telling folks how this is going to work, but instead we're bringing in the tools and we're bringing in the platform for everybody to go and make it theirs and make it as useful and as meaningful and as impactful as they needed to be for their businesses and their specific tracks. Right. That's why, uh, for or 2026 in Minneapolis, um, we've claimed the tagline yours to shape. And I'm really excited to see how that's going to play out in August.

Speaker G: I think yours to shape works perfectly because I think that could be the motto for Minneapolis as well. Because there's, there's so many different cultures that come and call Minneapolis home. Um, and that's what makes it special, is because everybody shapes it in their own way. And that's why, that's why the world knows of Minneapolis in this moment that we're in right now. Um, it'll be great to have that show there aligning with that same kind of ethos, that vibe, that stoke. Um, so with the, uh, with the last few moments that we've got left in our conversation, I want to talk a little bit more about what it means for Minneapolis and Minnesota to have a show like a outdoor retailer here. So for, for Minnesota based outdoor businesses, whether it's retailers, brands and even non profits who, who are a part or a significant, important part of the outdoor industry, what is the practical opportunity here and how should they be thinking about engaging with or in 2016?

Speaker D: I think they need to get as close to as they possibly can. I think the closer to the center that they can, the more they're going to get out of it, um, the more they're going to get out, um, visibility, awareness, connecting with people that are going to deliver that in the future. Um, actual, you know, retail sales actually getting into retailers that matter, that are showing up, um, I think as close to the show as they can. I would say if this is a show you can stalk, I would stock it. If there's a legal boundary around that maybe. But just get as close as you possibly can to the show as you can afford. You know, it is, um, it's, it's always an investment in time and resources for brands and we Advise brands on like what shows to be at. It's really about what rooms to be in, right? What you want to be in the best possible rooms in life where things are happening, where people are connecting, where you're getting to meet the right people for your brand and for the future. Um, and if you're, if you're myopic about it and you're just like, I'm just looking to be in a room where I'm going to get more sales, you know, that's a tough life to live. Um, that's not going to be the place you want to see. The broader room for what it can be, uh, the greater connections you can make. So get as close as you can, um, without stalking the show. But, you know, and then you got, you got great opportunities.

Speaker E: I think I would say lean into the local connection. I think people coming in from outside the state will be just curious of the local scene and that's going to be a calling card. So any brand, big or small, from Minnesota, I think will get special treatment and special attention. And there is a new energy with Minsoba and some of these entities that are bringing brands together in the state. So lean in, be there. Uh, you gotta be there. That's what I would say to local brands.

Speaker G: Um, and I know nonprofits are an important priority, um, of this, especially for you. Sunny, can you talk a little bit about how nonprofits can engage with Omar?

Speaker F: Yeah, 100%. So we already have partnered with, um, a number of nonprofits to stand up strategic opportunities and programming, you know, around the Minneapolis, um, outdoor open experiences that I mentioned. And we're going to have a really kick ass event that Save the Boundary waters on Tuesday, the 9th, 19th of August. Super looking forward to that. Now we're also planning to have non profits on the show floor and create real opportunities there for collaboration and storytelling and impact and visibility. Right. So there is a process where if you are a local nonprofit, you can apply to be one of those nonprofits. And you know, whoever is chosen as part of that program is going to get to be a part of the show without any sort of additional charges, anything like that. And um, you know, what I'm currently actively working on is to make sure that every nonprofit that is participating in the show is represented with more than quote, unquote, just booth space. You know, even though booth space is meaningful.

Speaker C: Right.

Speaker F: And I think it's going to be a really powerful room to go and build relationships and build connections and just talk about impact and think about partnerships. We want to make sure that there is more infrastructure behind the nonprofit um programming than yeah, just showing up and tabling and having a booth, but actually being able to drive real hands on and highly visible programming either outside, um, through the urban experiences, urban outdoor experiences, or on the show floor. And uh, that's still under construction, but moving along.

Speaker G: Well, perfect. So. So Aaron and Sonny, before we wrap, is there any final thoughts you want to share? Um, that we may not have covered?

Speaker F: I'm just going to say, you know, as a non Minnesotan, I'm just insanely stoked to get to be in Minneapolis in August and to get to experience everything that I've been seeing and learning about and hearing about from a couple thousand miles away firsthand. Right. So, um, yeah, I think the show has tremendous potential with its August Minneapolis edition. I think Minneapolis as the whole city is just such a wonderful platform and from everything that I can see and I've heard, such a wonderful community for um, outdoor retailer and all of our attendees and participants to get to connect to. So I consider us very, very lucky that we're able to be in Minneapolis that we're able to experience Minnesota. And I can't wait to hear what the industry has to say once m they've actually done it and seen it for themselves.

Speaker D: Awesome. I'm just excited to ride my bike to the show and not that far. Can't wait. And if these sunny move here, that's going to be awesome.

Speaker G: She'll be one of the uh, the 8, 000. Uh, so this is a just a random fact. For the first time in 70 years, Minnesota had a positive in migration. Um, in the last census we gained, we gained 8, 000 people and that's the first time it's happened in a very long time. And so I think there's a trend that we're seeing. So you might be, you might have to become part of that, that, that trend.

Speaker D: It's very, it's trendy. It's trendy to move here.

Speaker F: I mean I, I see why I am not even on the ground yet. Right. But I see why from afar and yeah, I think I uh, I would be lucky if I could make that happen.

Speaker G: All right, well, I appreciate yalls time today. It's been, it's been great.

Speaker F: Thank you, Randall. Super appreciate it. Thank you.

Speaker C: Aaron.

Speaker F: Good to see you.

Speaker G: See you.

Speaker C: What a conversation. If you weren't already fired up about Outdoor Retailer coming to Minneapolis, hopefully you are now.

Speaker B: I think a few things really stuck with me from that conversation. First, Minnesota as a sleeper destination in the outdoor world. That framing really landed. We do have a ton of elite athletes, deep trail culture, four seasons, sometimes on the same day, that breed serious outdoor enthusiasts. That's a story worth telling loudly this August.

Speaker C: Yeah, I agree, Lauren. And the point about urban outdoors and how well that's done here, Minnesota, which I really love because it feels kind of normal for us, but may not be so for everyone, the Twin Cities has lakes, rivers, trails, all woven into the urban fabric. For people coming in from out of state, that's going to be a revelation.

Speaker B: Agreed. And I love that they are trying to. Trying to incorporate all of that into one place, showing that you don't just have to have city or nature, you can have both. And the message to our local brands was clear. Be there. This is a rare moment when the outdoor industry is coming to your backyard, and they're going to be curious about who and what is here in Minnesota. And that's an opportunity you don't get twice.

Speaker C: So we want to give a big thank you to our guests for their time and candor. And if you're a Minnesota outdoor brand, retailer, or advocate, mark your calendar. August 19th through the 21st. We're marking our calendars, and, um, we'll see you there.

Speaker B: And we'll see all of you on the next episode of Explore Minnesota.

Speaker C: More.

Speaker F: Sam.