EventUp · 2026-01-22 · 21 min
Experiential marketing is evolving fast, and 2026 is shaping up to be one of the most intentional and human-centered years yet. In this episode of EventUp, Innovate Marketing Group CEO Amanda Ma and Director of Partnerships Sara Rosas unpack the State of Experiential 2026, sharing real-world insights from the brands, creators, and audiences redefining what live experiences can be. From sensory-first moments and creator-led events to AI-powered creativity, immersive environments, and ROI-driven strategies, this conversation breaks down what’s actually working and where smart brands should double down next. You’ll hear: How experiential marketing gained momentum in 2025 and what it revealed about the industry The biggest experiential marketing trends defining 2026 Why relevance, community, and measurable impact matter more than ever Real brand examples from Pinterest and Netflix How today’s top experiences drive both emotional connection and real business results Whether you’re a brand marketer, agency leader, or event pro, this episode delivers insights you can put to work right away.
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