EventUp · 2026-05-20 · 29 min
Gianna Wilkins, Director of Convention Services at the Pasadena Convention Center, and Tricia Galloway, Director of Catering Sales with Oak View Group, join Amanda Ma, CEO and Founder of Innovate Marketing Group, to share what really goes into creating impactful live event experiences behind the scenes. If you’re an event marketer, meeting planner, venue professional, or brand leader looking to elevate your next conference, gala, trade show, or corporate event, this episode is packed with practical insights and real-world event planning advice.
116. How Creators and Consumers Are Shaping the Future of Brand Marketing with Meghan Gerrity at Kenvue, Neutrogena Sun54 / 100114. Building Purpose-Driven Brand Experiences with Judith Martinez at Rare Beauty113. Building Brand Trust Through Customer Experience with Bria Demetrius at Cox Communications112. Corporate Event Strategy That Drives ROI with Ashley EricksonSTATE OF EXPERIENTIAL REPORT 2026: The Momentum Continues