EventUp · 2026-02-18 · 33 min
Ashley Erickson, Executive Experiential Strategy at Starbucks and Founder of AC Experiential, joins Sara Rosas, Director of Partnerships at Innovate Marketing Group, to break down how large organizations build corporate event strategies that align with business goals and deliver measurable impact. Listen now! If you're a marketing leader, corporate event strategist, or brand executive looking to align events with long-term business priorities, this episode is your playbook. About the guest: Ashley C. Erickson is an award-winning marketing and events leader with deep expertise in crafting large-scale brand experiences that drive impact and engagement. She has most recently served as an Executive Experiential Strategist for Starbucks, where she partnered with the Starbucks team to design and deliver the company’s flagship leadership experience. Previously, Ashley led global events for Chipotle Mexican Grill, overseeing event strategy and building a comprehensive event portfolio for the brand. She is also the founder of AC Experiential, a consultancy specializing in event strategy and brand experience.
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