EventUp · 2026-03-04 · 26 min
Bria Demetrius, Communications Marketing Manager at Cox Communications, joins Sara Rosas, Director of Partnerships at Innovate Marketing Group, to explore how insight-led marketing drives real performance and stronger customer connections. Bria shares her journey from broadcast journalism to consumer marketing, and how her background shaped her approach to data, storytelling, and customer experience. We dive into how marketers can turn analytics into action, design campaigns that feel human, and stay competitive in fast-moving industries like telecommunications. About the guest: Originally from Florida and now happily married and based in Atlanta, she enjoys exploring new places and bringing people together - whether through travel or hosting meaningful family gatherings at home. Professionally, she is an insight-led and performance-focused Consumer Marketing Manager with a passion for turning data into meaningful, results-driven strategies. She leads the development and execution of integrated marketing initiatives designed to elevate customer engagement, drive sales, and strengthen brand presence.
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