EventUp · 2026-04-15 · 31 min
Judith Martinez, Director of Social Impact & Inclusion at Rare Beauty, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to explore how purpose-driven brands create meaningful impact through experiential marketing. If you’re a brand leader, event strategist, or marketer looking to create experiences that actually matter, this episode will shift how you think about experiential marketing. Tune in now! From annual mental health summits to timely virtual community conversations, Judith shares how her team designs events that meet people where they are, both online and offline. They unpack what it really means to build experiences rooted in empathy, inclusion, and real community care. About the guest: Judith Martinez is a strategist, speaker, and social impact leader reimagining what leadership and brand experience look like in a more human-centered world. She currently serves as Director of Social Impact & Inclusion at Rare Beauty by Selena Gomez, where she leads global initiatives at the intersection of mental health, community, and culture. She is also the Founder of InHerShoes, a nonprofit dedicated to catalyzing courage for women and girls in leadership and life.
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