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Index/Startups & Founders/Entrepreneurs United
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EP 302: Embracing AI: Control and Discovery w/ Jason Van Orden

Entrepreneurs United · 2026-06-15 · 43 min

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Episode notes

What if your AI could function like a team of specialists who already know everything about your business? Jason Van Orden has spent two decades helping coaches and consultants turn their expertise into scalable businesses. In this episode, he joins John St. Pierre and Rich Hoffmann to break down how he builds custom AI systems using Claude that function like a real team. A system that knows your SOPs, your brand voice, your clients, and your intellectual property, and turns all of it into compounding leverage. This isn't about using AI to write posts faster. It's about building a second brain that eliminates cognitive drag, runs scheduled tasks in the background, and multiplies everything you've worked hard to learn and build. What you'll walk away with: How to set up scheduled tasks that eliminate repetitive work. The three barriers keeping most entrepreneurs from real AI leverage. The trust, mindset, and logistics framework for handling AI security anxiety. Why reducing cognitive load is the goal and why eliminating it is the trap. Real client wins including a nurture sequence built in an afternoon and a seven-year stalled book that landed a publisher deal in four months.

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