Entrepreneurs United · 2026-06-08 · 31 min
Do you actually know what your business is worth? Most entrepreneurs think they do. Eric Coonrod is a 22-year investment banker and author of The Preparation Principle. He specializes in helping business owners get the maximum value from their exits. In this episode, he breaks down the pattern he sees most often: owners who go to market underprepared, find out their financials don't match their assumptions, and watch deals fall apart. This episode walks through what it actually takes to prepare for a business sale - starting with the most common mistake Eric sees, entrepreneurs who don't know their real EBITDA, all the way through the five-person professional team you need, the tax strategies that can save millions before a deal closes, and the question most founders never answer until they're already at the closing table: who are you after you sell? What you'll walk away with: Why EBITDA mismatch is the number one exit killer and how to fix it before you go to market. The five professionals every entrepreneur needs at least two to three years before selling - and why your existing attorney is almost certainly not on the list.
EP 304: Wealth Wisdom through Enneagram Insights w/ Doug Lynam59 / 100EP 303: The Essentials of Clarity, A Guide for Entrepreneurs w/ John & RichEP 302: Embracing AI: Control and Discovery w/ Jason Van OrdenEP 300: Mastering Accountability, A Guide for Leaders & Entrepreneurs w/ John St.Pierre & Rich HoffmannEP 299: How to Lower Dementia Risk: 12 Science-Backed Strategies w/ Dr. Yogesh Shah