#360 - Supply Chain Lessons from Building Seed, Liquid IV, and Celsius

Episode notes

Natan Bershtel is the Director of Business Development at Pelagic , a fractional supply chain partner for growing brands and CPG companies. Before Pelagic, Natan spent nearly 20 years as a public school teacher before joining and eventually running his family’s contract packaging business - where he worked with iconic names like Seed, Liquid IV, Celsius, and Element. After his company’s exit, Natan teamed up with John Morgan to help brands avoid common operational pitfalls and build supply chains that scale. In this episode of DTC Pod, Natan breaks down what it takes to build a resilient supply chain at every stage of brand growth. He shares practical strategies to avoid common pitfalls, tips on sourcing the right partners, and insights on how successful brands approach manufacturing, fulfillment, and logistics. Natan also highlights why supply chain is core to a brand’s success and how founders can create real competitive advantages by making supply chain decisions based on quality, relationships, and flexibility. Episode

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