Destination Marketing Podcast · 2026-08-04 · 45 min
Travel Nevada CMO Keelie Cox joins the show to break down "Get a Little Out There," the destination's five-episode series with free solo climber Alex Honnold - from the initial pitch and contracting logistics to the numbers behind it: 1.75 billion earned media impressions and over four million hours watched. Keelie shares why owning the content rights mattered, how the project got approved on a tight timeline, and why Travel Nevada chose a long-term content partnership over a one-off celebrity spot. She also talks through how the CMO team decides which corners of Nevada to spotlight and what she'd tell any destination marketer considering a similarly ambitious bet.
450: DMO Hiring is Broken with Collin Norman75 / 100443: The Hidden Engine Behind Virginia's Tourism Growth with Katie Conner57 / 100
449: The Future of Agency/Client Relationships in Destination Marketing447: Experience Ruston's New CEO Reveals the 3-Word Framework Every DMO Needs with Tori Davis446: How Visit Mesa Built a $60M Sports Tourism Machine with Lance Fite