Destination Marketing Podcast · 2026-07-28 · 47 min
Tori Davis, President & CEO of Experience Ruston, Louisiana, joins Adam Stoker to talk about her path from marketing intern to DMO CEO, and the "three I's" framework she's using to guide the destination - Impact, Investment, and Identity. She and Adam also dig into how Ruston is preparing for Louisiana's first Buc-ee's, using it as a gateway rather than a distraction from the rest of what the destination offers. Plus, Adam opens the show with a look at how the World Cup is proving that live sports and events can build international trust and travel demand that outlasts economic and political headlines.
450: DMO Hiring is Broken with Collin Norman75 / 100443: The Hidden Engine Behind Virginia's Tourism Growth with Katie Conner57 / 100
449: The Future of Agency/Client Relationships in Destination Marketing448: Travel Nevada's Keelie Cox on Turning Alex Honnold Into a Content Powerhouse446: How Visit Mesa Built a $60M Sports Tourism Machine with Lance Fite