Why CMOs Don’t Last (And How to Fix It): Alan Gonsenhauser on Fractional CMO, PE Growth & AI

Episode notes

n this episode of The Marketing Share Podcast, hosts Alec and Barb sit down with Alan Gonsenhauser (AG) — CEO of Demand Revenue, industry analyst alum (Forrester, SiriusDecisions), 11x CMO, and coach to 150+ CMOs. Alan shares what he’s seeing inside PE-backed portfolio companies, why demand for fractional / interim CMOs is exploding, and what marketing leaders must do to last longer in the C-suite and actually move the needle. You’ll learn: When a fractional or interim CMO makes more sense than a full-time hire How to align marketing, sales, product, and customer success around one GTM plan How CMOs should partner with CFOs and talk in revenue, NRR, and efficiency Why brand, pipeline, and ideal customer profile (ICP) matter more than ever How to approach AI without just “throwing tools at problems” The mindset shift from “campaign runner” to business leader If you’re a new CMO, aspiring marketing leader, or PE-backed founder wondering whether your marketing is really working, this episode is a must-listen. Learn more about Alan: demandrevenue.com Don’t forget to like, subscribe, and share this with a marketing leader who needs it!