Why B2B marketers need AI - and a firm hand on the wheel

Episode notes

In this episode of Death to the Corporate Video, host Guy Bauer dives headfirst into the present (not future!) impact of AI on marketing, creativity, and daily work. Guy shares his candid thoughts on how artificial intelligence is transforming the way we create - not by replacing human thinking, but by revolutionizing execution. He draws personal parallels from his own life, from early parenting lessons to a long-dreamed Star Wars parody he finally brought to life using AI tools. Guy unpacks why AI is still just a tool, why your creative gut is irreplaceable, and how marketers and creatives can (and should) harness AI’s power today without surrendering control. If you’re wondering where we are on the AI adoption curve - and how to stay human in the process - this episode is for you.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Run Comp Intel Like an Award-Winning Klaviyo PMMProduct Marketing Adventures · on Marketing automation90 / 100
• Beyond Efficiency: Why AI Is Forcing Marketing to Rethink Everything, Not Just Cut CostsDisambiguation · on Marketing automation87 / 100
• E152: Re-imagining Marketing with AIB2B Marketing Futures · on Marketing automation83 / 100
• Mason Cosby - Leveraging Technology in Account-Based Marketing for Revenue GrowthMarketing Leadership Podcast · on Marketing automation83 / 100
• The Journey to VP of Marketing Ops - Kimi CorriganRevOps FM · on Marketing automation82 / 100
• How Does Marketing Automation Fit into a Broader Strategy? | With Daria KravchenkoThe Strategic Marketing Show · on Marketing automation80 / 100

• Stop trying so hard45 / 100
• One year after Veo 3: Here’s what I actually think about AI video42 / 100
• Make it clear or don’t make it39 / 100
• 4 B2B video ad trends for 202666 / 100
• We're making a movie!