Why I spent half a million dollars on brand

Episode notes

Brand isn't just a marketing expense. It's one of the best long-term investments you can make as a business owner. In this episode, Guy Bauer steps away from filmmaking and creative direction to talk owner-to-owner about why Umault has invested more than half a million dollars into building its brand over the past seven years. Drawing from his own experience of putting marketing on pause while making his feature film Ana the Cleaner, he explains why strong brands continue generating results long after campaigns end. If you're focused entirely on short-term lead generation, this episode is a reminder that the strongest businesses are built by investing in something people remember long after they've seen it.

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