How to get leads now (2026 edition)

Episode notes

If you've ever wished you could flip a switch and instantly generate more leads, this episode is for you. Guy Bauer explains why "getting leads" is the wrong goal, and why leads are actually the byproduct of a disciplined, long-term marketing system. Using Umault's own experience, he shares why it took more than a year to generate the agency's first inbound lead, introduces David C. Baker's water pump analogy for building marketing momentum, and explains why consistency beats quick fixes every time. Then, Guy delivers on the promise with two practical ways to generate leads faster: targeting the 5% of buyers who are already in-market through bottom-of-funnel marketing, and creating one bold, opinionated video that earns attention and fills your pipeline. If you're tired of "get leads fast" marketing promises and want a more realistic framework for building demand, this episode is for you.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Ep. 280: Mid-Year Marketing Check In - Same Tactics, New SteroidsOut of the Hourglass · on Lead generation80 / 100
• Why distribution and attention are the real bottleneck in B2B SaaS | Pete Hunt @Dagstersaas.unbound · on Top-of-funnel marketing72 / 100
• #239: B2B Go To Market Strategy: Why Your Lead Gen Is Broken (and how to use the 5 BEs Framework)The B2B Playbook · on Lead generation65 / 100
• Ep 289 // 4 Homepage Mistakes That Quietly Cost You Qualified LeadsSimple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation · on Lead generation59 / 100
• Why Your Best Customers Leave Without Saying GoodbyeThe CMO Podcast with Fexingo · on Marketing strategy
• Best of LinkedIn: Social Selling CW 33/ 34Best of LinkedIn: Strategic B2B Marketing · on Lead generation

• Stop trying so hard45 / 100
• One year after Veo 3: Here’s what I actually think about AI video42 / 100
• Make it clear or don’t make it39 / 100
• 4 B2B video ad trends for 202666 / 100
• Why I spent half a million dollars on brand