Episode 109 - Organic List Growth + Email Marketing That Converts with Liz Wilcox

1 00:00:00,000 - > 00:00:02,080 SPEAKER_00: What if the problem isn't your visibility? 2 00:00:02,319 - > 00:00:05,759 What if it's what happens after somebody joins your email list? 3 00:00:06,000 - > 00:00:07,440 Because I see this all the time. 4 00:00:07,679 - > 00:00:10,160 People are growing their lists, they're getting subscribers, 5 00:00:10,320 - > 00:00:12,960 they're doing all the right things, but they're still not 6 00:00:12,960 - > 00:00:14,400 making consistent sales. 7 00:00:14,560 - > 00:00:16,239 So today we're fixing that. 8 00:00:16,480 - > 00:00:18,320 My friend Liz Wilcox is in the house. 9 00:00:18,399 - > 00:00:20,399 If you don't know her, you're gonna want to know her. 10 00:00:20,559 - > 00:00:23,280 She's the fresh princess of email marketing, and she has 11 00:00:23,280 - > 00:00:25,839 been teaching email marketing for years. 12 00:00:26,079 - > 00:00:28,879 We're gonna break down how to turn your email list into actual 13 00:00:28,879 - > 00:00:32,560 income without paid ads, without overthinking, and without 14 00:00:32,560 - > 00:00:34,399 writing perfect emails. 15 00:00:35,759 - > 00:00:38,320 Ready to grow your online business without losing your 16 00:00:38,320 - > 00:00:38,479 mind? 17 00:00:38,640 - > 00:00:40,240 You're in the right spot, my friend. 18 00:00:40,399 - > 00:00:42,880 Welcome to Create Your Online Business Success. 19 00:00:43,039 - > 00:00:45,119 I'm your host, Tracy Beavers. 20 00:00:45,200 - > 00:00:48,479 And this show is all about practical strategies, creative 21 00:00:48,479 - > 00:00:52,159 ideas, and sanity saving solutions that you can use right 22 00:00:52,159 - > 00:00:52,399 now. 23 00:00:52,560 - > 00:00:55,920 Let's crank up the dial on your business growth and make it fun. 24 00:00:56,079 - > 00:00:59,200 Let's create your online business success. 25 00:01:00,479 - > 00:01:04,079 Liz Wilcox, you are the jelly to my peanut butter when it comes 26 00:01:04,079 - > 00:01:06,000 to list growth and email marketing. 27 00:01:06,159 - > 00:01:09,120 Welcome back to the podcast and to my YouTube channel because 28 00:01:09,120 - > 00:01:10,799 we're going to broadcast this here too. 29 00:01:10,959 - > 00:01:12,000 How are ya? 30 00:01:12,640 - > 00:01:14,959 SPEAKER_01: I'm doing so great. 31 00:01:15,280 - > 00:01:19,840 Two-time guest, feeling on top of the world, feeling special. 32 00:01:20,719 - > 00:01:21,519 SPEAKER_00: Can't wait. 33 00:01:21,760 - > 00:01:22,319 I love it. 34 00:01:22,400 - > 00:01:26,319 So I just shared just a smidgen about you in the cold open with 35 00:01:26,319 - > 00:01:27,040 the listeners. 36 00:01:27,200 - > 00:01:29,840 Um, but I would love for you to give them the scoop. 37 00:01:30,079 - > 00:01:33,760 Tell us who you are, who you serve, how did you come to build 38 00:01:33,760 - > 00:01:35,359 your email marketing membership? 39 00:01:35,519 - > 00:01:37,120 Give us a little backstory. 40 00:01:37,680 - > 00:01:38,079 Yeah. 41 00:01:38,400 - > 00:01:43,200 SPEAKER_01: So, you know, I like Tracy said, peanut butter to 42 00:01:43,280 - > 00:01:43,760 jelly. 43 00:01:43,920 - > 00:01:47,519 So Tracy's all about list growth, those kinds of 44 00:01:47,519 - > 00:01:48,000 strategies. 45 00:01:48,079 - > 00:01:50,560 I'm all about once you have them on the list. 46 00:01:50,799 - > 00:01:52,799 What the heck do you even say? 47 00:01:52,959 - > 00:01:53,200 Right. 48 00:01:53,359 - > 00:01:54,879 Like that's that's hard. 49 00:01:54,959 - > 00:01:57,920 Just when you thought it was over, there's another obstacle, 50 00:01:58,079 - > 00:01:58,319 right? 51 00:01:58,480 - > 00:02:00,640 So that's why we work so well together. 52 00:02:00,879 - > 00:02:05,200 But I got into this and how I got so good at the content, the 53 00:02:05,200 - > 00:02:09,360 email content was I actually started as an RV travel blogger. 54 00:02:09,680 - > 00:02:13,439 And I just, you know, there was so much to do as a blogger. 55 00:02:13,520 - > 00:02:18,639 And I thought, wait, all of this is to get people on the email 56 00:02:18,639 - > 00:02:19,840 list to convert them over there. 57 00:02:19,919 - > 00:02:23,520 So I was like, I'm just gonna cut out all this stuff and grow 58 00:02:23,520 - > 00:02:24,319 my list, right? 59 00:02:24,479 - > 00:02:27,840 With the awesome things Tracy teaches us, and then I'll just 60 00:02:27,840 - > 00:02:28,960 email my people directly. 61 00:02:29,039 - > 00:02:31,919 So I got really good at emailing, getting people to 62 00:02:31,919 - > 00:02:35,120 click, open, reply, buy, all that jazz. 63 00:02:35,360 - > 00:02:37,520 And after a few years, all my blogging buddies, they were 64 00:02:37,599 - > 00:02:40,800 like, Liz, you make more money than all of us, but you don't 65 00:02:40,800 - > 00:02:41,840 even blog anymore. 66 00:02:42,000 - > 00:02:43,360 How are you doing that? 67 00:02:43,759 - > 00:02:45,520 And that's, you know, light bulb. 68 00:02:45,599 - > 00:02:49,199 That's when I realized, oh, snap, I think I know something 69 00:02:49,280 - > 00:02:49,840 you don't. 70 00:02:50,000 - > 00:02:52,560 I think I might actually be good at this. 71 00:02:52,879 - > 00:02:55,439 This is what I really should be teaching. 72 00:02:55,599 - > 00:02:57,199 So I sold that travel blog. 73 00:02:57,280 - > 00:02:59,840 I went all in on email marketing. 74 00:03:00,159 - > 00:03:02,719 And now I'm talking to Miss Tracy Beavers. 75 00:03:02,960 - > 00:03:03,599 SPEAKER_00: I love it. 76 00:03:03,759 - > 00:03:06,000 And you have the coolest,$9 a month. 77 00:03:06,080 - > 00:03:07,280 Yes, y'all heard that right. 78 00:03:07,439 - > 00:03:10,080 $9 a month email marketing membership. 79 00:03:10,240 - > 00:03:13,599 And for what Liz delivers in that membership, it's worth way 80 00:03:13,599 - > 00:03:14,639 more than$9 a month. 81 00:03:14,719 - > 00:03:17,280 But I love that she has that price point because she really 82 00:03:17,280 - > 00:03:22,560 cares about people being able to access the best content for not 83 00:03:22,560 - > 00:03:24,000 a million dollar price tag. 84 00:03:24,560 - > 00:03:24,879 SPEAKER_01: Yeah. 85 00:03:25,199 - > 00:03:26,960 Thanks for thanks for bringing that up. 86 00:03:27,120 - > 00:03:29,280 Tracy did say tell us about your membership. 87 00:03:29,439 - > 00:03:29,599 Yeah. 88 00:03:29,680 - > 00:03:29,919 Yeah. 89 00:03:30,000 - > 00:03:33,360 I started that a couple, a couple like a year or two into 90 00:03:33,520 - > 00:03:34,400 teaching email. 91 00:03:34,479 - > 00:03:36,639 But I again, I just knew my people. 92 00:03:36,800 - > 00:03:37,759 I knew what they needed. 93 00:03:37,840 - > 00:03:40,240 And that email content piece is hard. 94 00:03:40,319 - > 00:03:41,280 We already mentioned that. 95 00:03:41,360 - > 00:03:42,479 You know, we're five minutes in. 96 00:03:42,560 - > 00:03:44,000 Like, what the heck do you write? 97 00:03:44,319 - > 00:03:46,240 And I thought, oh, I I know what to write. 98 00:03:46,319 - > 00:03:47,039 I love talking. 99 00:03:47,199 - > 00:03:48,319 I love connecting. 100 00:03:48,560 - > 00:03:49,520 I love people. 101 00:03:49,840 - > 00:03:52,000 And so why don't I just write your emails for you? 102 00:03:52,080 - > 00:03:53,520 So it's an email temperature. 103 00:03:53,759 - > 00:03:56,800 It's been$9 since February 2021. 104 00:03:57,039 - > 00:04:00,719 I don't even think Coca-Cola can brag about having the same price 105 00:04:00,719 - > 00:04:02,240 as, you know, back then. 106 00:04:02,400 - > 00:04:04,159 So I feel pretty good about it. 107 00:04:04,319 - > 00:04:06,479 SPEAKER_00: And I I love my community so much. 108 00:04:06,800 - > 00:04:08,080 Well, and we love you too. 109 00:04:08,240 - > 00:04:08,479 All right. 110 00:04:08,560 - > 00:04:10,960 I always love to ask for a fun fact from every guest. 111 00:04:11,039 - > 00:04:14,960 So what's something quirky, quirky, fun, interesting that 112 00:04:14,960 - > 00:04:16,639 people might not know about you? 113 00:04:17,680 - > 00:04:24,160 SPEAKER_01: Fun fact about Liz Wilcox is that I really love to 114 00:04:24,160 - > 00:04:28,399 run and I've run over 50 miles more than one time. 115 00:04:28,720 - > 00:04:29,759 SPEAKER_00: Okay, that's insane. 116 00:04:29,920 - > 00:04:32,399 Was there like cash money or jewelry at the end? 117 00:04:32,480 - > 00:04:34,959 Because that's the only way my butt's moving over 50 miles. 118 00:04:35,439 - > 00:04:38,959 SPEAKER_01: Just a lot of pride and bragging rights. 119 00:04:39,680 - > 00:04:41,519 SPEAKER_00: Gosh, that is crazy. 120 00:04:41,759 - > 00:04:44,720 All right, let's jump into the discussion because I know my my 121 00:04:44,720 - > 00:04:45,759 listeners are waiting. 122 00:04:45,920 - > 00:04:48,000 So for um, let's talk about this really fast. 123 00:04:48,160 - > 00:04:50,639 You know, you and I know the answer, and the listeners and my 124 00:04:50,639 - > 00:04:52,879 YouTube audience have probably heard it a million times. 125 00:04:53,120 - > 00:04:56,959 But for somebody who is still focused only on building on 126 00:04:56,959 - > 00:05:01,279 social media, why does this email list matter now more than 127 00:05:01,279 - > 00:05:01,600 ever? 128 00:05:02,560 - > 00:05:06,879 SPEAKER_01: Y'all, now more than ever, like social media is just 129 00:05:06,879 - > 00:05:08,959 more media than social, right? 130 00:05:09,279 - > 00:05:12,879 Like, you know, we're we're scrolling, the algorithm is 131 00:05:12,879 - > 00:05:17,279 getting better and better at making us disassociate and just 132 00:05:17,279 - > 00:05:18,560 keep going, right? 133 00:05:18,800 - > 00:05:23,120 And it's honestly, and no shame, it's people like me trying to 134 00:05:23,120 - > 00:05:26,959 get your attention, trying to get you to click the link, or 135 00:05:27,120 - > 00:05:30,319 you know, I'm trying to grow followers so I can get a brand 136 00:05:30,319 - > 00:05:33,199 deal, so I can churn out brand deal content, right? 137 00:05:33,519 - > 00:05:36,720 And it's no shame in it, but it's it's just evolved, right? 138 00:05:36,800 - > 00:05:39,120 But here's the thing email hasn't. 139 00:05:39,439 - > 00:05:39,759 SPEAKER_00: Yeah. 140 00:05:40,000 - > 00:05:42,959 SPEAKER_01: Email has been around since 1979, okay? 141 00:05:43,120 - > 00:05:44,480 It ain't going nowhere. 142 00:05:44,959 - > 00:05:45,759 I know, right? 143 00:05:45,920 - > 00:05:50,160 It pre electronic mail predates the internet, y'all. 144 00:05:50,399 - > 00:05:51,439 I don't know if you knew that. 145 00:05:51,839 - > 00:05:52,399 Write it down. 146 00:05:53,040 - > 00:05:54,079 It is weird, right? 147 00:05:54,160 - > 00:05:56,160 Because you think it gets sent over the internet. 148 00:05:56,639 - > 00:05:57,279 Like how? 149 00:05:57,600 - > 00:05:58,000 I don't know. 150 00:05:58,160 - > 00:06:01,040 I don't get I don't get it, but all I know is 1979. 151 00:06:01,120 - > 00:06:02,560 Okay, it's looking up. 152 00:06:02,800 - > 00:06:06,639 But here's the thing about email because it hasn't changed and 153 00:06:06,639 - > 00:06:10,160 social media is evolving to just be this media piece. 154 00:06:10,399 - > 00:06:14,240 We can now get social in our emails. 155 00:06:14,480 - > 00:06:17,680 Tracy's so good at this connecting with people. 156 00:06:17,920 - > 00:06:20,079 You've probably met her in a Facebook group. 157 00:06:20,160 - > 00:06:23,199 She can do, she can do that in email, and so can you. 158 00:06:23,360 - > 00:06:25,839 And it's this place where it's protected. 159 00:06:26,000 - > 00:06:28,800 I don't want to, I don't want to use the word sacred, but maybe I 160 00:06:28,800 - > 00:06:28,959 will. 161 00:06:29,120 - > 00:06:32,560 Like it's not going anywhere, it's not changing. 162 00:06:32,800 - > 00:06:36,240 And so it's it's this familiar space, right? 163 00:06:36,480 - > 00:06:39,920 Where it's a very active form of communicating, right? 164 00:06:40,000 - > 00:06:43,759 When I'm on social, I'm just passively scrolling, you know. 165 00:06:44,160 - > 00:06:48,480 But when I'm in my inbox, I'm looking for the thing, right? 166 00:06:48,639 - > 00:06:50,480 Like, oh, where's that password? 167 00:06:50,720 - > 00:06:53,360 Oh, Tracy said her group program is open. 168 00:06:53,439 - > 00:06:54,560 I wanted to check that out. 169 00:06:54,639 - > 00:06:56,000 Let me find that, right? 170 00:06:56,160 - > 00:06:59,920 Liz, you know, what's what's Liz up to and her crazy antics 171 00:06:59,920 - > 00:07:00,079 today? 172 00:07:00,240 - > 00:07:01,199 Let me open that, right? 173 00:07:01,279 - > 00:07:03,839 It's a more active way of interacting online. 174 00:07:04,399 - > 00:07:07,759 And so I'm sharing all this because Tracy said something 175 00:07:07,759 - > 00:07:09,519 really important now more than ever. 176 00:07:10,000 - > 00:07:11,839 We need that connection piece. 177 00:07:12,079 - > 00:07:14,560 We all, I don't know if you feel it, I feel it. 178 00:07:14,720 - > 00:07:16,560 We all feel so isolated, right? 179 00:07:17,040 - > 00:07:20,000 We sit in, especially as entrepreneurs, right? 180 00:07:20,399 - > 00:07:25,120 But everybody that we just want this connection piece and email 181 00:07:25,439 - > 00:07:29,279 on top of you owning it versus owning your social media, can 182 00:07:29,279 - > 00:07:32,720 really be this intimate space where you can connect with the 183 00:07:32,720 - > 00:07:38,800 right people and grow those fans that are gonna fund your 184 00:07:38,800 - > 00:07:39,279 business. 185 00:07:39,600 - > 00:07:40,079 SPEAKER_00: Yeah. 186 00:07:40,319 - > 00:07:43,040 I want to do two to touch touch on two things that you 187 00:07:43,040 - > 00:07:43,439 mentioned. 188 00:07:43,680 - > 00:07:49,199 I love the word sacred because to me, when I land in your 189 00:07:49,199 - > 00:07:52,240 inbox, I feel like you've invited me into your living 190 00:07:52,240 - > 00:07:52,560 room. 191 00:07:52,800 - > 00:07:56,160 And I feel like when you send me an email, you've landed in my 192 00:07:56,160 - > 00:07:57,040 living room. 193 00:07:57,279 - > 00:08:01,519 And that's not something that I feel when I'm on the big, loud, 194 00:08:01,680 - > 00:08:05,439 noisy Facebook, LinkedIn, YouTube, whatever. 195 00:08:05,680 - > 00:08:11,040 Um, and then also we can have those conversations, human-being 196 00:08:11,279 - > 00:08:12,079 conversations. 197 00:08:12,240 - > 00:08:16,639 The businesses that will succeed in 2026, I've I will die on this 198 00:08:16,639 - > 00:08:17,040 hill. 199 00:08:17,199 - > 00:08:21,199 Though are the ones that will make the time and space to make 200 00:08:21,199 - > 00:08:25,199 those human connections and actually ask their audience, 201 00:08:25,360 - > 00:08:26,079 what do they want? 202 00:08:26,240 - > 00:08:27,279 What can I give you? 203 00:08:27,439 - > 00:08:30,560 And just be radically generous like you are in your community. 204 00:08:30,720 - > 00:08:33,440 That's one of the things that people love so much about you is 205 00:08:33,440 - > 00:08:35,200 everything you do for your members. 206 00:08:35,440 - > 00:08:39,919 So let's talk about your email list because I would love to 207 00:08:39,919 - > 00:08:43,759 know what has your email list, Liz Wilcox's email list, 208 00:08:43,919 - > 00:08:49,039 actually done for your business in terms of income, stability, 209 00:08:49,360 - > 00:08:49,919 freedom. 210 00:08:50,080 - > 00:08:52,879 I mean, I know the answer, but I want the listeners to hear it 211 00:08:52,960 - > 00:08:53,279 too. 212 00:09:36,420 - > 00:09:37,540 SPEAKER_01: Y'all, everything. 213 00:09:37,700 - > 00:09:39,860 Without email, I wouldn't have a business. 214 00:09:40,020 - > 00:09:43,379 I'm not on social selling in the DMs. 215 00:09:43,540 - > 00:09:48,340 You know, I don't have a podcast that, you know, is sponsored by 216 00:09:48,340 - > 00:09:51,300 dot dot dot that's giving me tens of thousands of dollars. 217 00:09:51,540 - > 00:09:54,180 It's just me and my little email list. 218 00:09:54,259 - > 00:09:55,540 And that's the way it's always been. 219 00:09:55,620 - > 00:09:58,740 I consider myself an email first business. 220 00:09:58,900 - > 00:10:02,420 All the rest of it can, you know, go to the wayside unless, 221 00:10:02,500 - > 00:10:03,860 you know, I got a hair at my butt. 222 00:10:03,940 - > 00:10:06,740 And it's like, yeah, okay, I'm like a real today, right? 223 00:10:06,900 - > 00:10:09,620 And that's what I shared at the beginning of this episode, 224 00:10:09,700 - > 00:10:09,940 right? 225 00:10:10,020 - > 00:10:12,820 I said, hey, you know, I when I was a blogger, I was like, wait 226 00:10:12,820 - > 00:10:14,660 a second, all this is for the email list. 227 00:10:14,740 - > 00:10:16,100 Let me just do that instead. 228 00:10:16,580 - > 00:10:18,180 And so it's given me everything. 229 00:10:18,340 - > 00:10:21,220 Y'all, to give you some perspective. 230 00:10:21,540 - > 00:10:26,020 Um, you know, when I first started, I think my first year I 231 00:10:26,020 - > 00:10:27,460 did a lot of copywriting. 232 00:10:27,620 - > 00:10:31,860 So I was taking clients, and that wasn't uh very email-based. 233 00:10:31,940 - > 00:10:34,420 You know, I would get a client or two from the small list that 234 00:10:34,420 - > 00:10:37,139 I was building, but mainly it worked on referrals, right? 235 00:10:37,220 - > 00:10:39,540 But I knew I wanted to be an email-first business. 236 00:10:39,620 - > 00:10:42,820 I knew I didn't want that feast or famine of client work. 237 00:10:42,900 - > 00:10:44,500 So I kept building the list. 238 00:10:44,740 - > 00:10:47,700 So that first year, I think I made$89,000. 239 00:10:48,180 - > 00:10:53,060 And most, I think$80,000 of it came from those clients, which 240 00:10:53,700 - > 00:10:57,379 let's say, let's say$20,000 of it came from the email list, 241 00:10:57,460 - > 00:10:57,620 right? 242 00:10:57,780 - > 00:11:02,420 So you know, it sounds odd $20,000 from an email list. 243 00:11:02,500 - > 00:11:03,540 Like, let's go, right? 244 00:11:03,620 - > 00:11:06,259 In my first year, this is what's possible when you know your 245 00:11:06,420 - > 00:11:07,780 offer and who you're talking to. 246 00:11:08,020 - > 00:11:11,300 The next year I made$189,000, right? 247 00:11:12,100 - > 00:11:16,259 And I I I can't remember the exact numbers, but I know it was 248 00:11:16,259 - > 00:11:20,420 at least half came from the email list from digital products 249 00:11:20,900 - > 00:11:22,180 and uh client work. 250 00:11:22,259 - > 00:11:25,940 I was still taking client work, but at that time I mainly was 251 00:11:25,940 - > 00:11:27,460 selling via the email list. 252 00:11:27,540 - > 00:11:30,820 I had a page on my site, I'd send it over to people, you 253 00:11:30,820 - > 00:11:31,860 know, in the newsletter. 254 00:11:31,940 - > 00:11:34,420 Hey, don't forget, I take one-on-one clients, blah, blah, 255 00:11:34,500 - > 00:11:34,820 blah. 256 00:11:35,060 - > 00:11:39,460 The year after that, it was like $360,000. 257 00:11:40,259 - > 00:11:40,420 Right. 258 00:11:40,660 - > 00:11:44,259 And that was the year that I quit client work. 259 00:11:44,580 - > 00:11:46,180 Zero dollars came from client work. 260 00:11:46,500 - > 00:11:49,860 All of it came from selling to the email list, selling my 261 00:11:49,860 - > 00:11:50,580 membership. 262 00:11:50,740 - > 00:11:55,139 I had some workshops, courses, you know, the typical online 263 00:11:55,300 - > 00:11:55,780 business. 264 00:11:55,940 - > 00:11:57,060 But y'all hear me. 265 00:11:57,220 - > 00:11:58,420 That took three years. 266 00:11:58,580 - > 00:12:02,500 And y'all, that took three years of crazy dedication. 267 00:12:02,660 - > 00:12:02,900 Okay. 268 00:12:03,379 - > 00:12:06,420 It's not enough to just email and then forget about it. 269 00:12:06,500 - > 00:12:07,860 You've got to do what Tracy says. 270 00:12:07,940 - > 00:12:09,540 You've got to build that email list. 271 00:12:09,620 - > 00:12:12,980 You've got to, you have to become your own leads growth 272 00:12:12,980 - > 00:12:14,100 strategist, okay? 273 00:12:14,259 - > 00:12:18,180 Like you've got to learn from people like Tracy and then go 274 00:12:18,340 - > 00:12:21,540 apply it and you know, move forward from there. 275 00:12:21,780 - > 00:12:27,460 So nowadays, many, many moons later, um, quite simply, I won't 276 00:12:27,460 - > 00:12:28,420 say easily, right? 277 00:12:28,500 - > 00:12:32,420 But quite simply, I make at least half a million dollars a 278 00:12:32,420 - > 00:12:36,740 year just selling my silly little$9 a month membership, 279 00:12:36,820 - > 00:12:36,980 right? 280 00:12:37,139 - > 00:12:41,460 I don't have uh a ton of you know products nowadays. 281 00:12:41,540 - > 00:12:42,660 I don't have an upsell. 282 00:12:42,740 - > 00:12:46,660 I I don't have an amazing group program like Tracy does, right? 283 00:12:46,820 - > 00:12:48,820 It's just my little$9 club. 284 00:12:48,900 - > 00:12:50,100 You can join it if you want. 285 00:12:50,259 - > 00:12:53,379 Half a million dollars and the email list, because I know 286 00:12:53,379 - > 00:12:54,180 that's what you're thinking. 287 00:12:54,259 - > 00:12:56,900 Well, you must have an email list of hundreds of thousands. 288 00:12:57,060 - > 00:12:57,220 Yeah. 289 00:12:57,460 - > 00:13:01,540 No, my email list today at the time of this recording, about 290 00:13:01,860 - > 00:13:03,460 13,000 people. 291 00:13:03,780 - > 00:13:04,660 SPEAKER_00: I love that. 292 00:13:04,820 - > 00:13:10,020 I love it that because I I also um I'm not into vanity metrics 293 00:13:10,020 - > 00:13:10,340 either. 294 00:13:10,500 - > 00:13:13,780 I don't care if I have a hundred thousand people following me on 295 00:13:13,780 - > 00:13:16,020 Instagram if it's if they're not on my list. 296 00:13:16,340 - > 00:13:21,700 And I also don't expect to have a zillion people on my list to 297 00:13:21,700 - > 00:13:22,420 have a great business. 298 00:13:22,500 - > 00:13:26,100 So I love that you shared that because that's really that's 299 00:13:26,100 - > 00:13:28,340 real, you know, it's real numbers. 300 00:13:28,500 - > 00:13:31,860 Um, tell us what are some of your favorite ways that you've 301 00:13:31,860 - > 00:13:33,940 grown your list to 13,000? 302 00:13:34,100 - > 00:13:35,460 Because that is work. 303 00:13:35,620 - > 00:13:37,860 It takes time and it takes intention. 304 00:13:38,100 - > 00:13:41,139 Um but my audience is always like, how do I find people? 305 00:13:41,220 - > 00:13:42,259 How do I get them on my list? 306 00:13:42,340 - > 00:13:43,700 What are your favorite ways, Liz? 307 00:13:44,020 - > 00:13:47,860 SPEAKER_01: I've got two ways that I very consistently show up 308 00:13:47,860 - > 00:13:49,620 and grow up in the email list. 309 00:13:49,860 - > 00:13:53,139 Number one, doing things like this, going on podcasts, private 310 00:13:53,139 - > 00:13:56,660 summits, private trainings and groups, things like that, you 311 00:13:56,660 - > 00:13:59,220 know, virtual speaking, we'll call it, right? 312 00:13:59,460 - > 00:14:01,940 I love doing that because I know I have a message. 313 00:14:02,100 - > 00:14:03,060 I know it's strong. 314 00:14:03,220 - > 00:14:06,180 And y'all, if you if you Google me, you could find some old 315 00:14:06,180 - > 00:14:06,740 podcasts. 316 00:14:06,820 - > 00:14:09,620 I'm a little rusty, but I'm saying the same things, right? 317 00:14:09,700 - > 00:14:09,940 Yeah. 318 00:14:10,100 - > 00:14:13,220 And so I know that there's more and more, always more people 319 00:14:13,220 - > 00:14:14,740 that need to hear my message. 320 00:14:14,900 - > 00:14:18,980 And I geek out over electronic mail so I don't get bored 321 00:14:19,220 - > 00:14:21,220 talking about this kind of stuff, right? 322 00:14:21,780 - > 00:14:25,379 Um, and then the second way is freebie swaps. 323 00:14:25,620 - > 00:14:28,660 Super simple, extremely low lift. 324 00:14:28,820 - > 00:14:30,900 Hey, Tracy, do you have a freebie? 325 00:14:30,980 - > 00:14:34,820 I can share it to my list if you share mine to yours. 326 00:14:35,139 - > 00:14:37,700 Again, incredibly simple. 327 00:14:37,860 - > 00:14:43,940 I did two just last week, and I got almost 400 leads from those 328 00:14:43,940 - > 00:14:46,340 two low lift things. 329 00:14:46,420 - > 00:14:50,259 And I, and for me, it was two people, so I just put them in 330 00:14:50,259 - > 00:14:51,139 one email. 331 00:14:51,300 - > 00:14:55,860 Yeah, and they both replied that they got hundreds of leads as 332 00:14:55,860 - > 00:14:56,100 well. 333 00:14:56,340 - > 00:15:02,100 Um so this year in 2026, I've gotten at least a thousand new 334 00:15:02,100 - > 00:15:06,580 leads just in the last 90 days from doing freebie swaps. 335 00:15:06,660 - > 00:15:11,139 So super low lift, lower lift than the 40 minutes it takes 336 00:15:11,220 - > 00:15:12,900 Tracy and I to record this, right? 337 00:15:12,980 - > 00:15:15,780 Because it's like, hey, here's my collab folder. 338 00:15:15,940 - > 00:15:17,379 Oh, what day are you gonna send? 339 00:15:17,540 - > 00:15:19,300 Okay, I can send the day before. 340 00:15:19,540 - > 00:15:20,660 Okay, sounds good. 341 00:15:20,900 - > 00:15:21,780 Report back. 342 00:15:21,860 - > 00:15:24,340 You know, is it's it's wicked simple. 343 00:15:24,660 - > 00:15:25,700 SPEAKER_00: Yeah, it really is. 344 00:15:25,860 - > 00:15:28,980 Is there a place that you like is there a directory that you go 345 00:15:28,980 - > 00:15:32,340 to to find freebie swaps, or is it just Azure meeting cool 346 00:15:32,340 - > 00:15:32,660 people? 347 00:15:33,300 - > 00:15:34,900 SPEAKER_01: Yeah, I think it's it's both. 348 00:15:35,060 - > 00:15:36,900 I I love to meet cool people. 349 00:15:36,980 - > 00:15:39,460 And of course, it might be a little simpler for me because 350 00:15:39,460 - > 00:15:40,660 I'm very meta, right? 351 00:15:40,740 - > 00:15:43,700 I get other business owners on my list. 352 00:15:44,020 - > 00:15:47,620 But when I was a travel blogger, I would go into Facebook groups 353 00:15:47,780 - > 00:15:52,820 uh where, you know, other other travel bloggers were, or, you 354 00:15:52,820 - > 00:15:55,700 know, even just travelers, and I'd say, Hey, does anybody have 355 00:15:55,700 - > 00:15:56,100 a blog? 356 00:15:56,180 - > 00:15:57,780 You want to grow together, right? 357 00:15:58,180 - > 00:16:01,220 So just not being afraid, and Tracy treat teaches this so 358 00:16:01,220 - > 00:16:04,420 well, not being afraid to put yourself out there and be 359 00:16:04,420 - > 00:16:08,259 genuine in your interactions is gonna get you uh really, really 360 00:16:08,259 - > 00:16:08,420 far. 361 00:16:08,500 - > 00:16:11,620 And there's another place, and Tracy, I gotta add you to this 362 00:16:11,780 - > 00:16:14,020 uh monetization mastermind. 363 00:16:14,100 - > 00:16:15,540 It's uh with a guy named John. 364 00:16:15,700 - > 00:16:18,420 He's got a little school thing, it's free to join. 365 00:16:18,660 - > 00:16:23,940 And I have found so many people this year with great lists to 366 00:16:23,940 - > 00:16:25,060 collaborate with. 367 00:16:25,220 - > 00:16:27,460 Um, so it's all about just putting the offer. 368 00:16:27,620 - > 00:16:31,620 I found that because I I emailed my list and I said, Hey, I'm 369 00:16:31,620 - > 00:16:33,060 looking for more of this. 370 00:16:33,300 - > 00:16:34,980 Do you know where I can go? 371 00:16:35,300 - > 00:16:37,460 And you know, they reached out to me. 372 00:16:37,620 - > 00:16:40,420 So just putting it out there is gonna be great. 373 00:16:40,580 - > 00:16:43,860 And again, if you're not B2B, you can still do this with your 374 00:16:43,860 - > 00:16:46,500 email list because chances are there are people that are 375 00:16:46,500 - > 00:16:49,780 following you that are doing similar things to you, or they 376 00:16:49,780 - > 00:16:54,740 say, Oh, I, you know, I I follow so-and-so over there. 377 00:16:54,980 - > 00:16:56,500 You should connect with them. 378 00:16:56,660 - > 00:16:58,820 Let me email them for you, right? 379 00:16:59,060 - > 00:17:01,300 That kind of stuff happens all the time. 380 00:17:01,620 - > 00:17:02,100 SPEAKER_00: Right. 381 00:17:02,420 - > 00:17:02,740 Okay. 382 00:17:03,379 - > 00:17:07,299 So we've convinced everybody to get growing on the email list. 383 00:17:07,379 - > 00:17:10,420 We've given them some great tips on how to grow it. 384 00:17:10,740 - > 00:17:13,859 Let's talk about the big question for people who say, but 385 00:17:13,859 - > 00:17:15,379 I don't know what to write. 386 00:17:15,700 - > 00:17:19,539 What do you actually send your email list on a regular basis? 387 00:17:19,859 - > 00:17:24,579 SPEAKER_01: Okay, so to get, you know, let's move away from 388 00:17:24,579 - > 00:17:28,259 practical and just talk about the thing, like what your reader 389 00:17:28,259 - > 00:17:29,379 needs to hear. 390 00:17:29,700 - > 00:17:29,859 SPEAKER_00: Yeah. 391 00:17:30,180 - > 00:17:32,339 SPEAKER_01: So that no matter what you're writing about that 392 00:17:32,339 - > 00:17:33,539 week, they're gonna open. 393 00:17:33,779 - > 00:17:37,379 Number one, they need to know that you are invested in them. 394 00:17:37,539 - > 00:17:37,859 Okay. 395 00:17:38,259 - > 00:17:38,980 Invest in them. 396 00:17:39,139 - > 00:17:42,099 Say, oh, I just spent an hour learning about email marketing. 397 00:17:42,259 - > 00:17:45,059 I, you know, got a new keyboard, I got a new laptop. 398 00:17:45,220 - > 00:17:48,099 All of those things are investments to write better 399 00:17:48,099 - > 00:17:48,659 emails, right? 400 00:17:48,740 - > 00:17:52,019 And you might be thinking, oh, well, I'm just a I I blog about 401 00:17:52,019 - > 00:17:52,579 sewing. 402 00:17:52,819 - > 00:17:53,539 Nobody cares. 403 00:17:53,699 - > 00:17:55,059 Yes, they do, baby. 404 00:17:55,299 - > 00:18:00,500 The same way they care about what new needles you have for 405 00:18:00,500 - > 00:18:02,339 your, you know, knitting project. 406 00:18:02,579 - > 00:18:05,619 They care if you are writing them emails, if you got a new 407 00:18:05,619 - > 00:18:06,259 computer, right? 408 00:18:06,339 - > 00:18:08,259 It's just exciting, it's just interesting. 409 00:18:08,740 - > 00:18:11,460 So show that you're invested in them and they will invest back 410 00:18:11,460 - > 00:18:11,939 into you. 411 00:18:12,099 - > 00:18:13,539 Number two, become relatable. 412 00:18:13,619 - > 00:18:16,500 So write things, and a lot of people will tell you to tell 413 00:18:16,500 - > 00:18:16,899 stories. 414 00:18:17,059 - > 00:18:20,259 I'm not one of those people, but little personal updates that are 415 00:18:20,259 - > 00:18:21,139 relatable. 416 00:18:21,460 - > 00:18:25,139 Uh, like right now, I'm recording this podcast episode. 417 00:18:25,220 - > 00:18:26,500 I'm fostering a dog. 418 00:18:26,659 - > 00:18:29,059 I can see the dog outside my window. 419 00:18:29,220 - > 00:18:30,899 She's supposed to be in the backyard. 420 00:18:31,059 - > 00:18:32,819 So I have no idea how she got out. 421 00:18:32,980 - > 00:18:33,619 She'll be fine. 422 00:18:33,699 - > 00:18:34,819 She's laying in the yard. 423 00:18:35,220 - > 00:18:38,019 Uh, you know, she doesn't, she knows she gets fed here, so 424 00:18:38,019 - > 00:18:38,980 she's not going anywhere. 425 00:18:39,139 - > 00:18:42,099 But how relatable is that that you're trying to do something 426 00:18:42,179 - > 00:18:45,139 and you see an emergency, but you can't do anything about it 427 00:18:45,139 - > 00:18:47,139 right now because you're recording live, right? 428 00:18:47,299 - > 00:18:47,619 Exactly. 429 00:18:47,779 - > 00:18:50,659 So that's relatable, just that emergency, right? 430 00:18:50,819 - > 00:18:53,859 Even if you don't have a dog, this exact situation hasn't 431 00:18:53,859 - > 00:18:54,659 happened to you. 432 00:18:54,899 - > 00:18:56,819 It's incredibly relatable, right? 433 00:18:56,980 - > 00:18:59,859 So again, we talked about being in showing you're invested, 434 00:19:00,019 - > 00:19:03,059 being relatable with short personal updates. 435 00:19:03,139 - > 00:19:05,859 Uh, you can also, you know, I'm I'm very pop culture. 436 00:19:05,939 - > 00:19:08,819 If you're watching on YouTube, you can see Childish Gambino, 437 00:19:08,980 - > 00:19:12,500 Fresh Prince, InSync, Steve Martin, Survivor in the back. 438 00:19:12,579 - > 00:19:13,699 I love pop culture. 439 00:19:13,859 - > 00:19:16,419 That's a way to relate to people because some people might say, 440 00:19:16,579 - > 00:19:17,859 Oh my gosh, I love in sync. 441 00:19:18,099 - > 00:19:20,740 Other people might say, like, oh, is that childish gambino? 442 00:19:20,899 - > 00:19:22,659 I I didn't know you'd listen to him, right? 443 00:19:22,819 - > 00:19:24,579 Everyone's gonna relate in a different way. 444 00:19:24,980 - > 00:19:31,460 So bringing pop culture or food beverages into uh your mix is 445 00:19:31,460 - > 00:19:32,339 really, really good. 446 00:19:32,579 - > 00:19:36,740 Uh so as far as what to write, let's break that all that down. 447 00:19:36,980 - > 00:19:40,019 So number one, greeting. 448 00:19:40,179 - > 00:19:44,179 Hey Tracy, hey Liz, hey Bandy, who's outside who's supposed to 449 00:19:44,179 - > 00:19:45,299 be inside, right? 450 00:19:45,460 - > 00:19:46,659 Talking to the dog. 451 00:19:46,980 - > 00:19:49,220 And then that short personal update. 452 00:19:49,460 - > 00:19:49,859 Uh-huh. 453 00:19:50,099 - > 00:19:50,980 Oh my gosh. 454 00:19:51,059 - > 00:19:55,619 Uh I sat down to write you, but I saw my dog was outside, so I 455 00:19:55,619 - > 00:19:56,339 got distracted. 456 00:19:56,500 - > 00:19:58,980 This was supposed to be sent out 20 minutes ago, but I had to 457 00:19:58,980 - > 00:19:59,939 chase her down the road. 458 00:20:00,099 - > 00:20:01,460 That's incredibly relatable. 459 00:20:01,619 - > 00:20:04,819 Just a short, y'all, that is the shortest of short stories. 460 00:20:04,980 - > 00:20:06,579 I didn't have to give you my dog's name. 461 00:20:06,659 - > 00:20:09,460 I didn't show you a picture, but it's again, we're relating. 462 00:20:09,539 - > 00:20:11,779 And then just segue into the content. 463 00:20:12,099 - > 00:20:14,500 Anyway, enough about my foster dog. 464 00:20:14,659 - > 00:20:17,779 What I really needed to share is this new podcast episode with 465 00:20:17,779 - > 00:20:21,139 Liz Wilcox on how to write a newsletter faster. 466 00:20:21,379 - > 00:20:21,699 SPEAKER_00: Yeah. 467 00:20:21,939 - > 00:20:25,139 SPEAKER_01: Skip to the skip to the 17-minute mark where she 468 00:20:25,139 - > 00:20:28,259 starts talking about her own foster dog, right? 469 00:20:28,419 - > 00:20:29,379 Whatever, right? 470 00:20:29,859 - > 00:20:32,980 And so we just wrote that newsletter in a few seconds, 471 00:20:33,139 - > 00:20:33,379 right? 472 00:20:33,619 - > 00:20:35,379 It really shouldn't be that hard. 473 00:20:35,460 - > 00:20:38,419 Again, greeting that personal update that shows you're 474 00:20:38,419 - > 00:20:40,980 invested in them or makes you more relatable. 475 00:20:41,299 - > 00:20:45,059 And then just segue into the content that you built 476 00:20:45,059 - > 00:20:46,500 specifically for them. 477 00:20:46,819 - > 00:20:48,099 SPEAKER_00: Yeah, I love that. 478 00:20:48,339 - > 00:20:49,939 I love the relatable piece. 479 00:20:50,099 - > 00:20:54,740 Um, my listeners know that I got a bird feeder, bird buddy camera 480 00:20:54,740 - > 00:20:58,339 for Christmas, and it has been the highlight of my life. 481 00:20:58,579 - > 00:21:01,220 I I am I am a bird watcher now. 482 00:21:01,299 - > 00:21:03,539 It's I know their songs, I know what they look like. 483 00:21:03,699 - > 00:21:05,939 My husband got me a brochure of birds of Arkansas. 484 00:21:06,099 - > 00:21:06,819 It's ridiculous. 485 00:21:06,980 - > 00:21:10,019 But I'll talk about the bird feeder camera and this squirrel 486 00:21:10,019 - > 00:21:12,980 that is raiding all the sunflower seeds out of it. 487 00:21:13,059 - > 00:21:15,779 And I hopefully my audience likes it, but it does definitely 488 00:21:15,779 - > 00:21:16,899 make me relatable. 489 00:21:17,139 - > 00:21:21,699 Um, what are some things that people are not doing after 490 00:21:21,699 - > 00:21:25,699 somebody joins their list that's actually costing them sales? 491 00:21:27,619 - > 00:21:30,419 SPEAKER_01: Well, in general, you don't have a proper week 492 00:21:30,579 - > 00:21:31,539 welcome sequence. 493 00:21:31,699 - > 00:21:31,939 Okay. 494 00:21:32,099 - > 00:21:34,980 When somebody joins your email list, you need to properly 495 00:21:34,980 - > 00:21:35,779 welcome them, right? 496 00:21:35,859 - > 00:21:39,299 The same way Tracy at the top of this episode, she said, Hey, 497 00:21:39,379 - > 00:21:42,099 today we're gonna talk about Liz or talk to Liz Wilcox. 498 00:21:42,179 - > 00:21:43,779 We share A, B, C, D, E, F, G. 499 00:21:44,019 - > 00:21:45,619 Okay, let's get into the show, right? 500 00:21:46,500 - > 00:21:50,019 We need to set expectations for our subscribers. 501 00:21:50,179 - > 00:21:52,899 This is something that I don't see a lot of people doing. 502 00:21:53,059 - > 00:21:57,220 Tell them exactly, hey, now that you're on this list, here's 503 00:21:57,220 - > 00:21:58,099 what's gonna happen. 504 00:21:58,819 - > 00:22:00,579 I'm gonna email you on this day. 505 00:22:00,740 - > 00:22:04,659 I'm gonna sell excuse me, I'm gonna send you free and paid 506 00:22:04,659 - > 00:22:05,139 products. 507 00:22:05,379 - > 00:22:08,579 I'm gonna offer you X and Y kind of tips, right? 508 00:22:08,740 - > 00:22:13,059 I'm gonna go live over on my Facebook uh page every Tuesday, 509 00:22:13,299 - > 00:22:14,419 whatever's true, right? 510 00:22:15,139 - > 00:22:16,899 SPEAKER_00: Set those expectations. 511 00:22:18,899 - > 00:22:20,419 Love it, love that. 512 00:22:20,579 - > 00:22:24,019 Um, and you helped me carve out my welcome sequence, and I'm 513 00:22:24,019 - > 00:22:26,179 very thankful for that because mine's stunk. 514 00:22:26,259 - > 00:22:28,339 For a long time I didn't have one, then it was just really 515 00:22:28,339 - > 00:22:31,859 stinky, but it's improved, and I love that, and thank you for 516 00:22:31,859 - > 00:22:32,019 that. 517 00:22:32,259 - > 00:22:35,460 All right, my listeners want to know a couple of things. 518 00:22:35,619 - > 00:22:38,980 Um, does the length of the email matter? 519 00:22:40,019 - > 00:22:42,339 Does the day or time you send it matter? 520 00:22:42,819 - > 00:22:44,899 Actually matter anymore. 521 00:22:45,220 - > 00:22:49,220 And then I'm hearing a lot of people get really hung up on the 522 00:22:49,220 - > 00:22:50,579 open rate, the click rate. 523 00:22:50,740 - > 00:22:51,779 Like what's important? 524 00:22:51,939 - > 00:22:52,659 Is it length? 525 00:22:52,740 - > 00:22:53,539 Is it day and time? 526 00:22:53,699 - > 00:22:54,419 What metrics? 527 00:22:54,500 - > 00:22:56,099 Like, how do we know this is working? 528 00:22:58,259 - > 00:23:00,659 SPEAKER_01: We're gonna go back to five minutes ago. 529 00:23:00,980 - > 00:23:05,460 We know it's working when our subscriber knows we're invested 530 00:23:05,460 - > 00:23:06,899 and knows we're relatable. 531 00:23:06,980 - > 00:23:10,819 Okay, so how does that translate to what Tracy just asked? 532 00:23:11,139 - > 00:23:12,419 Does the length matter? 533 00:23:12,579 - > 00:23:13,379 Yeah, sure. 534 00:23:13,619 - > 00:23:18,099 We don't want big long novels every single email unless you're 535 00:23:18,099 - > 00:23:20,500 a novelist and people just can't get enough, right? 536 00:23:20,659 - > 00:23:24,339 If you're Stephen King or aspiring, right? 537 00:23:24,500 - > 00:23:30,339 And your people gobble up every single word, then here's your 538 00:23:30,339 - > 00:23:31,379 permission slip, right? 539 00:23:31,460 - > 00:23:31,539 Right. 540 00:23:31,779 - > 00:23:33,299 Write those lengthy emails. 541 00:23:33,460 - > 00:23:38,019 But for the vast majority of us, and I say it with love, your 542 00:23:38,179 - > 00:23:38,899 people don't care. 543 00:23:39,139 - > 00:23:39,779 They don't care. 544 00:23:39,859 - > 00:23:42,980 That's why I said short personal update, segue into the content, 545 00:23:43,059 - > 00:23:43,299 right? 546 00:23:43,699 - > 00:23:45,460 But we do want to vary the length. 547 00:23:45,619 - > 00:23:49,379 If our emails are always a hundred words, that might get 548 00:23:49,379 - > 00:23:49,699 boring. 549 00:23:49,779 - > 00:23:51,059 It might get predictable, right? 550 00:23:51,139 - > 00:23:55,779 So maybe it's a hundred words for a few times, and then we up 551 00:23:55,779 - > 00:23:59,539 400, then 200, back to 100, 500. 552 00:23:59,699 - > 00:24:01,379 But there's no specific formula. 553 00:24:01,539 - > 00:24:05,939 Me saying don't don't pause this and go to your desk and write 554 00:24:05,939 - > 00:24:07,220 down what I just said, right? 555 00:24:07,460 - > 00:24:07,539 Right. 556 00:24:07,779 - > 00:24:10,740 Just know that you need to vary your content. 557 00:24:10,899 - > 00:24:11,859 That is important. 558 00:24:12,019 - > 00:24:17,220 As far as day and time, the best day and time is the day you get 559 00:24:17,220 - > 00:24:20,500 your butt in the seat and the timestamp on your clock. 560 00:24:20,579 - > 00:24:20,819 Okay. 561 00:24:20,980 - > 00:24:21,220 Right. 562 00:24:21,460 - > 00:24:23,139 Just start writing. 563 00:24:23,379 - > 00:24:27,139 Of course, you can optimize, but you can't optimize from nothing. 564 00:24:27,299 - > 00:24:28,980 You have to start, my love. 565 00:24:29,139 - > 00:24:30,019 You have to start. 566 00:24:30,179 - > 00:24:32,099 I'm getting fired up now, Tracy. 567 00:24:32,419 - > 00:24:35,619 Uh, you know, we we can't optimize zero, right? 568 00:24:35,939 - > 00:24:37,460 We learned that in like fifth grade. 569 00:24:37,539 - > 00:24:40,819 You can't multiply zero, you can't divide by zero, right? 570 00:24:41,059 - > 00:24:42,659 You cannot optimize zero. 571 00:24:42,740 - > 00:24:45,139 So just get writing, right? 572 00:24:45,619 - > 00:24:45,939 Okay. 573 00:24:46,099 - > 00:24:46,259 Yeah. 574 00:24:46,500 - > 00:24:50,659 And then as far as opens, clicks, whatever you've got 575 00:24:50,659 - > 00:24:54,740 going on right now, how can you get one percent better? 576 00:24:54,899 - > 00:24:55,220 Right. 577 00:24:55,539 - > 00:24:58,659 Every email we're just right, because we're not optimizing 578 00:24:58,659 - > 00:24:59,539 from zero anymore. 579 00:24:59,619 - > 00:25:00,899 We're sending those emails. 580 00:25:01,299 - > 00:25:08,179 So if we've got an email 36.2% open rate, I wonder if the next 581 00:25:08,179 - > 00:25:11,539 email I could get a 37% open rate, right? 582 00:25:11,779 - > 00:25:13,299 Gamify it for yourself. 583 00:25:13,460 - > 00:25:15,059 Ooh, yes, fun, right? 584 00:25:15,139 - > 00:25:16,419 Game, what can I do? 585 00:25:16,579 - > 00:25:20,179 Can I, is the subject line was that too short, too long? 586 00:25:20,339 - > 00:25:21,699 And you're gonna have to experiment. 587 00:25:21,779 - > 00:25:25,299 And the more you experiment, the more e by experiment, I mean 588 00:25:25,460 - > 00:25:26,339 send emails. 589 00:25:26,740 - > 00:25:30,259 The more emails you send, the more you're gonna say, Oh, yeah, 590 00:25:30,339 - > 00:25:32,500 I do think that subject line was too long. 591 00:25:32,740 - > 00:25:38,500 The next one I'm gonna make sure is only three words, not six, 592 00:25:38,819 - > 00:25:39,139 right? 593 00:25:39,619 - > 00:25:44,659 Um, or oh, well, I think this was a lower open rate because 594 00:25:44,659 - > 00:25:49,379 the last email I sent actually was kind of boring or you know, 595 00:25:49,619 - > 00:25:51,139 was too long, right? 596 00:25:51,460 - > 00:25:54,500 So why would they open this email if that one was too long 597 00:25:54,659 - > 00:25:56,339 or not relevant, right? 598 00:25:56,500 - > 00:26:00,579 So you've got to dissect your emails like that in order to get 599 00:26:00,659 - > 00:26:02,339 uh the opens and clicks up. 600 00:26:02,419 - > 00:26:05,939 But again, how can you just get 1% better or 0.1, right? 601 00:26:06,019 - > 00:26:11,460 Because the ESP is gonna give you 36.2%, 2.3% click rate. 602 00:26:11,539 - > 00:26:17,299 How can you get go from 2.3 to 2.5, 2.7, 3.0, right? 603 00:26:17,460 - > 00:26:18,179 And from there. 604 00:26:18,339 - > 00:26:23,460 So that's what is really, really important, just knowing to make 605 00:26:23,460 - > 00:26:27,699 those marginal differences to start to see that upwards creep, 606 00:26:27,859 - > 00:26:28,980 upward creep. 607 00:26:29,460 - > 00:26:31,859 SPEAKER_00: Those small differences are what compound 608 00:26:31,859 - > 00:26:32,339 over time. 609 00:26:32,500 - > 00:26:35,619 And I love the way you broke that down because that isn't 610 00:26:36,019 - > 00:26:39,939 that is not overwhelming at all for me to look at 36.2 and say, 611 00:26:40,099 - > 00:26:44,019 okay, Tracy Beavers, let's aim for 37.2 instead of putting 612 00:26:44,019 - > 00:26:46,099 pressure on myself and let's aim for 45%. 613 00:26:46,500 - > 00:26:49,939 And then when I don't hit 45%, like in the next email, then I'm 614 00:26:49,939 - > 00:26:50,259 mad. 615 00:26:50,419 - > 00:26:53,299 And so instead, I'm taking it in bite-sized chunks. 616 00:26:53,379 - > 00:26:53,859 I love that. 617 00:26:54,019 - > 00:26:54,579 That's amazing. 618 00:26:54,740 - > 00:26:55,779 That's so doable. 619 00:26:56,019 - > 00:26:58,500 Um, okay, one of the things that you and I've been talking about 620 00:26:58,500 - > 00:27:01,779 recently, because you have a summit coming up, uh, is uh 621 00:27:01,779 - > 00:27:04,740 getting our subscribers to reply to us. 622 00:27:04,980 - > 00:27:08,740 It helps, my understanding is it helps deliverability overall. 623 00:27:08,980 - > 00:27:11,699 And also what I love about it is what we were talking about 624 00:27:11,699 - > 00:27:13,460 earlier, that human connection. 625 00:27:13,699 - > 00:27:16,500 So, what are a couple of fun ways you've gotten people to 626 00:27:16,500 - > 00:27:17,939 reply back to you, Liz? 627 00:27:19,220 - > 00:27:20,259 SPEAKER_01: Oh my gosh. 628 00:27:20,579 - > 00:27:22,259 I love getting replies. 629 00:27:22,419 - > 00:27:23,699 It's so, so fun. 630 00:27:24,019 - > 00:27:26,819 And yes, it's great for deliverability, but it's also 631 00:27:26,819 - > 00:27:30,179 great for turning one-to-many into one-on-one, right? 632 00:27:30,259 - > 00:27:32,899 It's not about closing the deal, it's about opening up a 633 00:27:32,899 - > 00:27:34,099 conversation, right? 634 00:27:34,339 - > 00:27:40,419 And so some fun ways I've gotten uh replies are honestly replies 635 00:27:40,419 - > 00:27:43,059 that have nothing to do with what I'm talking about, right? 636 00:27:43,220 - > 00:27:44,980 My industry is email marketing. 637 00:27:45,139 - > 00:27:48,419 So I might say, you know, which do you prefer, the beach or 638 00:27:48,419 - > 00:27:48,740 mountains? 639 00:27:48,899 - > 00:27:49,699 Hit reply. 640 00:27:49,939 - > 00:27:50,500 Yeah, right. 641 00:27:50,579 - > 00:27:53,539 And so it's just again about opening the conversation. 642 00:27:53,699 - > 00:27:57,379 So if Tracy emails me back and says, Oh, I'm totally a 643 00:27:57,379 - > 00:28:01,859 mountains girly, I can reply back, oh wow, I'm, you know, I I 644 00:28:01,859 - > 00:28:04,419 prefer the beach, but I totally get the mountains. 645 00:28:04,579 - > 00:28:04,740 SPEAKER_00: Yeah. 646 00:28:04,980 - > 00:28:05,859 SPEAKER_01: Dot, dot, dot. 647 00:28:06,419 - > 00:28:11,460 By the way, if you ever need help with your email marketing, 648 00:28:11,779 - > 00:28:13,379 know that I'm here for you. 649 00:28:13,539 - > 00:28:13,779 SPEAKER_00: Yeah. 650 00:28:13,859 - > 00:28:17,299 SPEAKER_01: Uh, don't forget, I've got a podcast, a blog, and 651 00:28:17,299 - > 00:28:19,460 you can always just hit reply, right? 652 00:28:19,619 - > 00:28:22,899 You're just opening the conversation, right? 653 00:28:23,139 - > 00:28:25,139 Reminding them why they're on the list. 654 00:28:25,299 - > 00:28:28,019 It's fun to be on the list because we're talking beach or 655 00:28:28,019 - > 00:28:32,099 mountains, but you know, when it comes to brass tax, I can 656 00:28:32,099 - > 00:28:35,139 actually help you over here, right? 657 00:28:35,220 - > 00:28:35,379 Yeah. 658 00:28:35,539 - > 00:28:38,259 So that's a that's a really fun way to get replies. 659 00:28:38,500 - > 00:28:42,659 Also, inside email marketing membership, I I don't know if I 660 00:28:42,659 - > 00:28:45,539 will ever do better than this template. 661 00:28:45,699 - > 00:28:47,539 It was one of the first templates. 662 00:28:47,699 - > 00:28:49,859 So it stays in the membership, right? 663 00:28:50,179 - > 00:28:52,019 But it's called Pick a Number. 664 00:28:52,579 - > 00:28:55,379 And I, Tracy, have you ever used this one? 665 00:28:55,619 - > 00:28:57,379 I haven't, but I've seen it and I know. 666 00:28:57,779 - > 00:28:58,179 Oh, yeah. 667 00:28:58,259 - > 00:29:01,139 People use it all the time because I it's my absolute 668 00:29:01,139 - > 00:29:02,419 favorite inside the membership. 669 00:29:02,579 - > 00:29:07,299 So this is especially great, number one, if you are, you 670 00:29:07,299 - > 00:29:10,179 know, you just feel like your list is dead or you there's 671 00:29:10,179 - > 00:29:12,899 nothing you can do to get them to reply. 672 00:29:13,139 - > 00:29:16,579 And also if you're a service provider, this is really, really 673 00:29:16,579 - > 00:29:16,899 good. 674 00:29:17,220 - > 00:29:20,099 And so it's pick a number and it's like, hey, I'm thinking of 675 00:29:20,099 - > 00:29:23,220 a number one to 50, one to a hundred, whatever you want to 676 00:29:23,220 - > 00:29:23,460 say. 677 00:29:23,939 - > 00:29:29,539 Uh, anybody that replies back with the right number is gonna 678 00:29:29,539 - > 00:29:30,099 win a prize. 679 00:29:30,179 - > 00:29:31,619 Now you get to pick the prize, right? 680 00:29:31,699 - > 00:29:33,460 Especially if you're a service provider, it could be a 681 00:29:33,460 - > 00:29:38,259 one-on-one, it could be, you know, a 20, 25-minute audit, you 682 00:29:38,259 - > 00:29:42,099 know, like whatever you would normally charge for, but maybe 683 00:29:42,099 - > 00:29:45,139 some people are a little hesitant to purchase is kind of 684 00:29:45,139 - > 00:29:47,139 what you would want to give away, right? 685 00:29:47,379 - > 00:29:48,659 Uh, but here's the beauty. 686 00:29:48,819 - > 00:29:51,220 Number one, nobody ever guesses it, right? 687 00:29:51,299 - > 00:29:52,980 One to 50, like you got 50. 688 00:29:53,059 - > 00:29:55,139 That's those are terrible odds to guess, right? 689 00:29:55,220 - > 00:29:56,659 Especially if you do one to a hundred. 690 00:29:57,299 - > 00:29:59,059 But you're getting so many. 691 00:29:59,220 - > 00:30:01,460 So that means you can for service. 692 00:30:01,539 - > 00:30:03,699 I mentioned that because service providers, you might be thinking 693 00:30:03,699 - > 00:30:05,779 I can't give away a hundred of those. 694 00:30:05,939 - > 00:30:08,019 It's like, well, nobody's gonna actually guess sweetheart. 695 00:30:08,179 - > 00:30:08,819 Don't stress. 696 00:30:09,220 - > 00:30:09,299 SPEAKER_00: Right. 697 00:30:09,539 - > 00:30:12,179 SPEAKER_01: Um, you know, and if they do, then you get on the 698 00:30:12,179 - > 00:30:12,419 call. 699 00:30:12,500 - > 00:30:15,059 But here's the thing, you can also pick who you want to get on 700 00:30:15,059 - > 00:30:15,619 a call with. 701 00:30:15,859 - > 00:30:18,419 If there's somebody that replies back, like, I'm hearing from 702 00:30:18,419 - > 00:30:21,699 Tracy, I'm hearing from Shahara, she's emailed me a few times, 703 00:30:21,779 - > 00:30:25,059 but we, you know, we've never gotten to the book button, 704 00:30:25,299 - > 00:30:25,539 right? 705 00:30:25,699 - > 00:30:25,859 SPEAKER_00: Right. 706 00:30:26,179 - > 00:30:29,460 SPEAKER_01: And she could guess seven, and my number was 58. 707 00:30:29,699 - > 00:30:29,859 Yeah. 708 00:30:30,019 - > 00:30:30,179 Right. 709 00:30:30,339 - > 00:30:32,819 And I could say, Hey, your number is seven, but I know 710 00:30:32,819 - > 00:30:33,779 we've been talking a lot. 711 00:30:33,859 - > 00:30:36,259 I want to just give this to you anyway. 712 00:30:36,659 - > 00:30:39,539 Oh my gosh, today, right? 713 00:30:39,699 - > 00:30:39,859 Yeah. 714 00:30:40,019 - > 00:30:42,419 Like you are now a superhero. 715 00:30:42,659 - > 00:30:43,059 Yes. 716 00:30:43,299 - > 00:30:48,099 You are now like the creme de la creme inside their inbox, right? 717 00:30:48,179 - > 00:30:49,460 And they are gonna hop on that call. 718 00:30:49,539 - > 00:30:51,779 It's not gonna be a no-call, no show, right? 719 00:30:51,939 - > 00:30:52,179 Right. 720 00:30:52,419 - > 00:30:56,740 You are giving them a gift, they are excited about it, right? 721 00:30:56,980 - > 00:31:00,500 And so I just love this pick a number for that reason. 722 00:31:00,579 - > 00:31:03,139 And of course, you can use this if you're e-commerce, if you're 723 00:31:03,220 - > 00:31:04,019 digital products. 724 00:31:04,099 - > 00:31:06,899 You know, I've used it before and I was I was like, oh, you 725 00:31:07,139 - > 00:31:09,379 get a free month into my membership. 726 00:31:09,619 - > 00:31:12,259 I was giving away those left and right. 727 00:31:12,419 - > 00:31:15,220 Okay, you know, like here's the link, here's the coupon, here's 728 00:31:15,220 - > 00:31:16,579 the link, here's the coupon, right? 729 00:31:16,740 - > 00:31:19,299 Because it's it's it's long-term strategy, right? 730 00:31:19,460 - > 00:31:23,460 It's if I can get more people in and they're feeling good, 731 00:31:23,779 - > 00:31:26,659 they're feeling like, oh, I am I'm getting the deal of this. 732 00:31:26,740 - > 00:31:28,179 I didn't even get the number right. 733 00:31:28,339 - > 00:31:28,579 Right. 734 00:31:28,740 - > 00:31:33,139 But I'm in, baby, because Liz loves me, and I do, right? 735 00:31:33,539 - > 00:31:35,859 Yeah, it's it's it's win-win. 736 00:31:36,179 - > 00:31:38,500 SPEAKER_00: So yeah, I love those are some really fun ways 737 00:31:38,500 - > 00:31:39,379 to get replies. 738 00:31:39,699 - > 00:31:40,259 Love that. 739 00:31:40,339 - > 00:31:41,220 That's so exciting. 740 00:31:41,379 - > 00:31:43,699 All right, I know we have only a few more minutes left. 741 00:31:44,019 - > 00:31:46,419 I want to ask you this just for fun question. 742 00:31:46,819 - > 00:31:46,980 Okay. 743 00:31:47,220 - > 00:31:50,019 If you if you could tell your younger self one thing about 744 00:31:50,019 - > 00:31:51,699 business, what would it be? 745 00:31:56,819 - > 00:32:00,819 SPEAKER_01: One thing about business to my younger self is 746 00:32:00,819 - > 00:32:03,859 that it's not for them, it's for you. 747 00:32:04,500 - > 00:32:04,819 Right? 748 00:32:04,980 - > 00:32:08,819 When I was growing up, anybody who was, y'all, I didn't even 749 00:32:08,819 - > 00:32:11,379 know what the word entrepreneur meant when I started my blog. 750 00:32:11,460 - > 00:32:12,899 I literally had to Google it. 751 00:32:13,139 - > 00:32:14,740 I literally had to Google it. 752 00:32:14,899 - > 00:32:16,179 I'm really ashamed to admit that. 753 00:32:16,500 - > 00:32:17,779 You don't even know how to spell it. 754 00:32:18,179 - > 00:32:18,500 Right. 755 00:32:18,659 - > 00:32:22,099 Ten years ago, I was like, entrepreneur, I I think I know 756 00:32:22,099 - > 00:32:23,539 what that is, but let me Google it. 757 00:32:23,619 - > 00:32:23,939 Okay. 758 00:32:24,179 - > 00:32:27,939 So I wish I would have, or if I could tell myself something, it 759 00:32:27,939 - > 00:32:31,299 would be like this is not a them situation, Liz. 760 00:32:31,379 - > 00:32:32,659 This is a you situation. 761 00:32:32,899 - > 00:32:34,819 This is for you. 762 00:32:35,379 - > 00:32:36,980 You can do this. 763 00:32:37,220 - > 00:32:41,139 Entrepreneur means owning a business, starting a company, 764 00:32:41,299 - > 00:32:46,179 and it is for you, baby, because you are creative, you can write, 765 00:32:46,419 - > 00:32:49,059 and you are great at problem solving. 766 00:32:49,220 - > 00:32:52,339 And that's what it takes to make it in this business, email 767 00:32:52,339 - > 00:32:53,859 marketing and beyond. 768 00:32:54,099 - > 00:32:56,740 And baby, that's you all day. 769 00:32:57,059 - > 00:32:58,339 SPEAKER_00: Yeah, I love that. 770 00:32:58,500 - > 00:32:59,379 Baby, that is you all. 771 00:32:59,619 - > 00:33:00,419 SPEAKER_01: You listening. 772 00:33:00,579 - > 00:33:00,899 Yeah. 773 00:33:01,139 - > 00:33:03,220 Yes, baby, that is you all day. 774 00:33:03,460 - > 00:33:04,740 SPEAKER_00: Yes, I love it. 775 00:33:05,059 - > 00:33:08,099 Liz, I always love the time we get to spend together. 776 00:33:08,259 - > 00:33:12,500 And I know that um my listeners who are not in your email 777 00:33:12,500 - > 00:33:14,419 marketing membership are gonna want to jump in. 778 00:33:14,500 - > 00:33:18,819 So I put my affiliate link into the show notes for that for 779 00:33:18,819 - > 00:33:19,139 them. 780 00:33:19,379 - > 00:33:20,819 Um, do you want to share? 781 00:33:21,299 - > 00:33:23,779 We talked about it has templates, but you also have 782 00:33:23,779 - > 00:33:26,500 monthly, is it monthly live QA's or is it quarterly? 783 00:33:27,139 - > 00:33:27,379 Okay. 784 00:33:27,539 - > 00:33:27,699 Yeah. 785 00:33:27,939 - > 00:33:29,779 And those are super valuable. 786 00:33:30,019 - > 00:33:30,339 SPEAKER_01: Yes. 787 00:33:30,500 - > 00:33:31,139 Oh my gosh. 788 00:33:31,299 - > 00:33:34,899 If you just come for the QA, which I call the big sender 789 00:33:34,899 - > 00:33:35,619 circle, right? 790 00:33:35,699 - > 00:33:37,939 So when you join, you become a big sender, right? 791 00:33:38,099 - > 00:33:41,379 Because we don't overthink email, we do not go to our list, 792 00:33:41,460 - > 00:33:42,899 and we just hit send. 793 00:33:43,059 - > 00:33:46,579 So when you join with Tracy's affiliate link, you are gonna 794 00:33:46,579 - > 00:33:49,299 become a big sender, which means you're gonna send emails out 795 00:33:49,299 - > 00:33:51,460 every single week because I'm sending you a template. 796 00:33:51,619 - > 00:33:54,179 You're gonna show up to the big sender circles where you're 797 00:33:54,179 - > 00:33:55,859 gonna ask me any questions. 798 00:33:56,019 - > 00:34:00,099 You can get the, you know, the feel for for other people. 799 00:34:00,339 - > 00:34:02,500 Other people can help you out too. 800 00:34:02,579 - > 00:34:05,299 It's a really super interactive community. 801 00:34:05,460 - > 00:34:08,579 We also do quarterly guest experts where we come in and 802 00:34:08,579 - > 00:34:12,260 bring in uh, you know, other aspects of business to help you 803 00:34:12,260 - > 00:34:15,699 out, which is insane because it's nine dollars. 804 00:34:16,260 - > 00:34:18,260 You get all that for nine dollars. 805 00:34:18,500 - > 00:34:21,780 And on top of the weekly newsletter templates, you also 806 00:34:21,780 - > 00:34:25,940 get sales email templates, pre-launch templates, welcome 807 00:34:25,940 - > 00:34:27,860 sequence templates, all that good stuff. 808 00:34:28,019 - > 00:34:28,340 SPEAKER_00: Yeah. 809 00:34:28,579 - > 00:34:31,539 Y'all go grab this before she comes to her senses and raises 810 00:34:31,539 - > 00:34:32,500 the price. 811 00:34:33,860 - > 00:34:34,659 Oh my gosh. 812 00:34:35,059 - > 00:34:36,579 All right, you're so welcome. 813 00:34:36,740 - > 00:34:39,059 All right, my friends, if you are ready to grow your email 814 00:34:39,059 - > 00:34:41,699 list and attract consistent clients without relying on paid 815 00:34:41,699 - > 00:34:43,220 ads, you know that's my jam. 816 00:34:43,300 - > 00:34:45,780 And I have developed a weekly newsletter that I think is 817 00:34:45,780 - > 00:34:46,340 pretty fun. 818 00:34:46,579 - > 00:34:49,780 It's got practical visibility strategies, but not boring 819 00:34:49,780 - > 00:34:54,019 marketing stuff and simple list building ideas, real world 820 00:34:54,019 - > 00:34:57,139 stuff, the the behind the scenes of my business, and sometimes I 821 00:34:57,139 - > 00:34:59,059 talk about my dog and my bird feeder camera. 822 00:34:59,139 - > 00:35:01,940 But I'd love for you to come and join me in the inbox. 823 00:35:02,019 - > 00:35:06,659 Go to tracybeavers.biz forward slash newsletter and plan to 824 00:35:06,659 - > 00:35:07,860 jump in and join me. 825 00:35:08,179 - > 00:35:11,539 Liz, anything else you want to share before we land the plane? 826 00:35:12,019 - > 00:35:14,579 I just can't wait to see what people do with the email. 827 00:35:14,900 - > 00:35:16,500 Yes, I know, me too. 828 00:35:16,659 - > 00:35:19,940 I hope that they have taken to heart what you and I have both 829 00:35:19,940 - > 00:35:23,219 been sharing about the importance of having that list 830 00:35:23,219 - > 00:35:25,940 so you can have those conversations, being in the 831 00:35:25,940 - > 00:35:30,500 living room of your client, um, nurturing them, showing them how 832 00:35:30,500 - > 00:35:32,739 much you really care, because we really do. 833 00:35:32,900 - > 00:35:35,219 And I think you do a beautiful job of that. 834 00:35:35,619 - > 00:35:36,659 Thank you so much. 835 00:35:36,900 - > 00:35:39,380 Oh, and before I forget, where can everybody find you to 836 00:35:39,380 - > 00:35:40,259 connect with you? 837 00:35:40,500 - > 00:35:41,539 SPEAKER_01: Oh, yeah, of course. 838 00:35:41,619 - > 00:35:44,420 Uh I know Tracy's gonna put the link for the membership in the 839 00:35:44,420 - > 00:35:44,980 show notes. 840 00:35:45,139 - > 00:35:47,619 But if you just want to get some samples, you want to get going 841 00:35:47,619 - > 00:35:50,099 on that welcome sequence we talked about, you can go 842 00:35:50,099 - > 00:35:53,860 directly to lizwilcox.com, hit the hot pink button in the top 843 00:35:53,860 - > 00:35:54,579 right hand corner. 844 00:35:54,659 - > 00:35:56,739 It's gonna give you a welcome sequence already written for 845 00:35:56,739 - > 00:35:56,819 you. 846 00:35:56,980 - > 00:36:00,900 Three newsletter samples from that$9 membership and 52 subject 847 00:36:00,900 - > 00:36:03,699 lines for a year full of prompts. 848 00:36:03,940 - > 00:36:04,579 I love it. 849 00:36:04,739 - > 00:36:06,420 SPEAKER_00: All right, my friends, you hear me say this 850 00:36:06,420 - > 00:36:07,059 every single week. 851 00:36:07,219 - > 00:36:08,179 Don't go it alone. 852 00:36:08,340 - > 00:36:10,179 Being an entrepreneur is freaking hard. 853 00:36:10,420 - > 00:36:12,900 Some days everybody's buying what you're selling, and other 854 00:36:12,900 - > 00:36:15,699 days you feel like nobody can even remember or spell your 855 00:36:15,699 - > 00:36:16,019 name. 856 00:36:16,179 - > 00:36:18,179 And if you think you're alone, you're not. 857 00:36:18,420 - > 00:36:20,739 You need to get into a community of support. 858 00:36:20,980 - > 00:36:24,019 Liz has an awesome free Facebook group called the Email Sound 859 00:36:24,019 - > 00:36:24,500 Booth. 860 00:36:24,739 - > 00:36:25,779 Go join it. 861 00:36:25,940 - > 00:36:29,059 Meet me there, tag me in the group and tell me you're there. 862 00:36:29,219 - > 00:36:31,539 Come join my free Facebook group, be a confident 863 00:36:31,619 - > 00:36:35,139 entrepreneur, but just don't sit in your house not knowing what 864 00:36:35,139 - > 00:36:38,980 to do or say or think, because there are communities that will 865 00:36:38,980 - > 00:36:41,059 support you in ways you could never imagine. 866 00:36:41,139 - > 00:36:43,299 And the links for everything will be in the show notes 867 00:36:43,380 - > 00:36:44,019 waiting for you. 868 00:36:44,179 - > 00:36:46,019 Have a great balance of the week and weekend. 869 00:36:46,099 - > 00:36:48,500 And remember, when one of us rises, we all rise. 870 00:36:48,659 - > 00:36:50,980 So that is why we have got to keep cheering each other on. 871 00:36:51,219 - > 00:36:52,819 Liz, thanks again. 872 00:36:53,860 - > 00:36:56,819 Hey, thanks for tuning in to create your online business 873 00:36:56,819 - > 00:36:57,139 success. 874 00:36:57,539 - > 00:37:01,139 I hope you found today's episode packed with actionable tips and 875 00:37:01,139 - > 00:37:01,779 inspiration. 876 00:37:01,940 - > 00:37:04,900 And listen, if you want to dive even deeper with me and connect 877 00:37:04,900 - > 00:37:08,579 with a community of like-minded entrepreneurs that totally get 878 00:37:08,579 - > 00:37:11,779 you and understand what you're building, then join us in my 879 00:37:11,779 - > 00:37:12,900 free Facebook group. 880 00:37:13,139 - > 00:37:16,340 You get to promote your offers anytime, network with other 881 00:37:16,340 - > 00:37:19,779 entrepreneurs just like you, and possibly find some lucrative 882 00:37:19,779 - > 00:37:20,739 collaborations. 883 00:37:20,980 - > 00:37:24,579 Just search for Be a Confident Entrepreneur, get visible, grow 884 00:37:24,579 - > 00:37:27,219 your email list and your income over in Facebook. 885 00:37:27,380 - > 00:37:30,659 Or, if it's easier, just click the link in the show notes. 886 00:37:30,819 - > 00:37:32,739 We cannot wait to welcome you in. 887 00:37:32,900 - > 00:37:36,739 Let's stay connected so we can create your online business 888 00:37:36,739 - > 00:37:38,340 success together.