Episode 108 - Visibility Isn’t Enough: The CEO Shift You Need to Actually Scale with Michelle Mitchell

1 00:00:00,000 - > 00:00:02,319 SPEAKER_02: One of the things slowing down your business isn't 2 00:00:02,319 - > 00:00:06,400 your visibility, your strategy, or your audience, but you. 3 00:00:08,400 - > 00:00:12,640 Not in a you're doing it wrong kind of way, but in a you've 4 00:00:12,720 - > 00:00:16,079 outgrown the role you're still trying to play kind of way. 5 00:00:16,480 - > 00:00:17,679 Because here's the truth. 6 00:00:17,920 - > 00:00:20,640 You can grow your email list, you can increase your 7 00:00:20,640 - > 00:00:23,760 visibility, and you can even bring in more leads because my 8 00:00:23,760 - > 00:00:26,559 friends, you've got me in your ear, and that's my that's my 9 00:00:26,559 - > 00:00:27,120 jam. 10 00:00:27,359 - > 00:00:30,640 But if you're still operating like the doer instead of the 11 00:00:30,640 - > 00:00:34,240 CEO, you're gonna feel stuck no matter how much effort you put 12 00:00:34,240 - > 00:00:34,399 in. 13 00:00:34,640 - > 00:00:37,039 Today's conversation is going to be gold. 14 00:00:37,200 - > 00:00:39,039 This is with my friend Michelle Mitchell. 15 00:00:39,200 - > 00:00:42,159 It's all about identifying when you've become the bottleneck in 16 00:00:42,159 - > 00:00:45,600 your business and how to step into your next level as a CEO 17 00:00:45,600 - > 00:00:47,439 without everything unraveling. 18 00:00:47,600 - > 00:00:50,320 And let me tell you, I have known Michelle for a long time 19 00:00:50,320 - > 00:00:50,560 now. 20 00:00:50,719 - > 00:00:53,520 First as a student in my Business Visibility Made Easy 21 00:00:53,520 - > 00:00:56,799 program, and now as an alum in our Business Visibility Made 22 00:00:56,799 - > 00:00:58,320 Easy Alumni Mastermind. 23 00:00:58,479 - > 00:01:02,159 And let me tell you, she does not hold back in the best way 24 00:01:02,159 - > 00:01:02,799 possible. 25 00:01:04,400 - > 00:01:06,879 Ready to grow your online business without losing your 26 00:01:06,879 - > 00:01:07,120 mind? 27 00:01:07,280 - > 00:01:08,879 You're in the right spot, my friend. 28 00:01:09,040 - > 00:01:11,519 Welcome to Create Your Online Business Success. 29 00:01:11,680 - > 00:01:13,599 I'm your host, Tracy Beavers. 30 00:01:13,840 - > 00:01:17,120 And this show is all about practical strategies, creative 31 00:01:17,120 - > 00:01:20,719 ideas, and sanity-saving solutions that you can use right 32 00:01:20,719 - > 00:01:20,959 now. 33 00:01:21,120 - > 00:01:24,480 Let's crank up the dial on your business growth and make it fun. 34 00:01:24,640 - > 00:01:27,760 Let's create your online business success. 35 00:01:28,719 - > 00:01:31,840 Michelle Mitchell, I am thrilled you are here. 36 00:01:32,159 - > 00:01:34,719 Why have I not had you on my show sooner? 37 00:01:34,959 - > 00:01:36,000 I I don't know. 38 00:01:36,079 - > 00:01:37,439 I can't even answer that question. 39 00:01:37,519 - > 00:01:38,879 But I'm glad you're here today. 40 00:01:39,120 - > 00:01:42,079 And I just shared You're welcome. 41 00:01:42,319 - > 00:01:45,200 I just shared with our listeners just a little bit about you and 42 00:01:45,200 - > 00:01:46,560 kind of what we're going to talk about. 43 00:01:46,719 - > 00:01:50,159 But I always like my to ask my guests to give the whole scoop. 44 00:01:50,319 - > 00:01:51,519 Like, who are you? 45 00:01:51,680 - > 00:01:53,519 Where did what who do you serve? 46 00:01:53,680 - > 00:01:54,799 What do you do? 47 00:01:55,200 - > 00:01:57,840 Why did you choose to be an entrepreneur like us? 48 00:01:58,000 - > 00:01:59,519 This is just crazy. 49 00:02:00,400 - > 00:02:01,920 SPEAKER_00: Why did I choose? 50 00:02:02,159 - > 00:02:02,560 Right. 51 00:02:02,799 - > 00:02:03,120 Okay. 52 00:02:03,280 - > 00:02:04,879 Hi, my name is Michelle Mitchell. 53 00:02:04,959 - > 00:02:07,280 I'm the CEO and founder of Mitchell Consulting. 54 00:02:07,359 - > 00:02:10,719 We are a small boutique accounting firm and we help 55 00:02:10,719 - > 00:02:15,520 female founders in the in the service provider space. 56 00:02:15,680 - > 00:02:18,000 Uh so that's who we serve. 57 00:02:18,639 - > 00:02:24,240 Um and you know, I started this business 15 years ago. 58 00:02:24,479 - > 00:02:28,319 I was like a lonely old like bookkeeper. 59 00:02:28,639 - > 00:02:31,120 My background is actually in accounting. 60 00:02:31,280 - > 00:02:33,039 I have I have a degree in accounting. 61 00:02:33,120 - > 00:02:37,919 I worked in corporate in accounting, and you know, I 62 00:02:37,919 - > 00:02:44,960 heard the words um, you've been downsized that started me on a 63 00:02:44,960 - > 00:02:46,080 new path. 64 00:02:46,479 - > 00:02:48,000 SPEAKER_02: I've heard those words. 65 00:02:48,639 - > 00:02:49,120 Yes. 66 00:02:49,360 - > 00:02:53,439 SPEAKER_00: I was downsized, and at the time, and this goes way 67 00:02:53,439 - > 00:02:54,080 back now. 68 00:02:54,319 - > 00:02:56,879 At the time I was pregnant with our second child. 69 00:02:57,039 - > 00:02:57,680 Yeah. 70 00:02:58,080 - > 00:03:01,520 So, you know, I don't know what else to do. 71 00:03:01,680 - > 00:03:03,360 Like, I didn't know what else to do. 72 00:03:03,439 - > 00:03:05,199 I had this corporate background. 73 00:03:05,360 - > 00:03:07,439 Now I have these two little babies. 74 00:03:07,599 - > 00:03:07,840 Yeah. 75 00:03:08,000 - > 00:03:09,039 You know, what do I do? 76 00:03:09,199 - > 00:03:10,240 I stayed at home. 77 00:03:10,400 - > 00:03:11,759 I stayed at home for a while. 78 00:03:11,919 - > 00:03:18,240 I did you, nice, but because I'm an overachiever, overthinker, 79 00:03:18,400 - > 00:03:19,759 over everything, right? 80 00:03:19,919 - > 00:03:20,159 Yes. 81 00:03:20,319 - > 00:03:24,240 I'm like, I can't just like twiddle my thumbs and just take 82 00:03:24,240 - > 00:03:25,199 care of these kids. 83 00:03:25,360 - > 00:03:25,680 Yeah. 84 00:03:25,919 - > 00:03:29,759 So I my first business I opened was a daycare. 85 00:03:30,000 - > 00:03:30,879 SPEAKER_01: No way, really? 86 00:03:31,039 - > 00:03:32,159 I didn't know that. 87 00:03:32,719 - > 00:03:33,759 SPEAKER_00: So fun fact. 88 00:03:36,800 - > 00:03:38,240 I hated it. 89 00:03:41,120 - > 00:03:45,120 I love taking care of my own children, but taking care of 90 00:03:45,199 - > 00:03:47,120 other people's children, not so much fun. 91 00:03:47,520 - > 00:03:47,840 Right. 92 00:03:48,000 - > 00:03:52,240 But I did that for a good two years, probably while my 93 00:03:52,240 - > 00:03:54,479 daughter was still young. 94 00:03:54,719 - > 00:03:55,039 Uh-huh. 95 00:03:55,360 - > 00:04:01,680 Um, and that just, you know, I, you know, you got to make money, 96 00:04:01,840 - > 00:04:05,439 you got to explain like what you were doing to people. 97 00:04:05,840 - > 00:04:10,159 And you know, I had clients, I had clients, I had babies to 98 00:04:10,159 - > 00:04:10,719 serve, right? 99 00:04:10,879 - > 00:04:11,919 Families to serve. 100 00:04:12,159 - > 00:04:12,400 Yeah. 101 00:04:12,560 - > 00:04:15,280 Um, but then I joined Mary Kay. 102 00:04:15,680 - > 00:04:16,480 SPEAKER_02: Did you really? 103 00:04:16,639 - > 00:04:17,759 I didn't know this either. 104 00:04:18,079 - > 00:04:19,439 Fun fact number two. 105 00:04:19,759 - > 00:04:20,800 SPEAKER_00: Fun fact number two. 106 00:04:21,360 - > 00:04:26,480 I have been a Mary Kay consultant since 2001, I think. 107 00:04:26,879 - > 00:04:27,519 No way. 108 00:04:28,079 - > 00:04:34,399 Yes, but Mary Kay taught me a lot about business, yes, a lot 109 00:04:34,399 - > 00:04:38,000 about how to present yourself, how to present your products, 110 00:04:38,240 - > 00:04:42,000 how to sell the benefits of your products, yeah, and not 111 00:04:42,000 - > 00:04:43,360 necessarily the product. 112 00:04:43,519 - > 00:04:48,240 You had to get people over the price consciousness of it and 113 00:04:48,240 - > 00:04:50,639 share with them what the benefits were. 114 00:04:50,879 - > 00:04:51,120 Right. 115 00:04:51,519 - > 00:04:56,639 I was able to stand in front of groups of people and teach, and 116 00:04:57,199 - > 00:05:00,079 you know, which I naturally love teaching. 117 00:05:00,319 - > 00:05:00,959 Right. 118 00:05:01,279 - > 00:05:03,759 So those were my beginnings. 119 00:05:03,920 - > 00:05:06,240 So why did I start Mitchell Consulting? 120 00:05:06,319 - > 00:05:06,639 Yeah. 121 00:05:07,040 - > 00:05:12,160 Is my husband kept telling me, you need to start a bookkeeping 122 00:05:12,160 - > 00:05:12,399 firm. 123 00:05:12,480 - > 00:05:14,240 I'm like, I don't do bookkeeping. 124 00:05:14,399 - > 00:05:17,759 Well, you need to start a bookkeeping company. 125 00:05:18,399 - > 00:05:20,319 I don't like that, sir. 126 00:05:20,480 - > 00:05:22,639 Right, you know, because I was corporate. 127 00:05:22,800 - > 00:05:25,519 I was corporate and I didn't really didn't know how to do 128 00:05:25,519 - > 00:05:28,160 small business accounting or bookkeeping. 129 00:05:28,319 - > 00:05:31,279 At least I thought I didn't, but I I actually did. 130 00:05:31,439 - > 00:05:31,839 Yeah. 131 00:05:32,000 - > 00:05:35,040 And he was, you know, in economic development. 132 00:05:35,199 - > 00:05:40,480 So he would send me these little nonprofits, you know, and I cut 133 00:05:40,480 - > 00:05:46,399 teeth helping nonprofits set up and learn QuickBooks and all of 134 00:05:46,399 - > 00:05:46,720 that. 135 00:05:47,199 - > 00:05:50,879 So that started my journey to Mitchell Consulting, which has 136 00:05:50,879 - > 00:05:52,240 now been 15 years. 137 00:05:52,480 - > 00:05:53,759 Oh my gosh. 138 00:05:54,240 - > 00:05:56,000 SPEAKER_02: So it's really all your husband's fault. 139 00:05:56,079 - > 00:05:59,600 He really just kind of got you got too close to the edge of the 140 00:05:59,600 - > 00:06:00,720 pool and he pushed you in. 141 00:06:01,279 - > 00:06:02,399 SPEAKER_00: He pushed me in. 142 00:06:02,879 - > 00:06:04,879 And now I know. 143 00:06:05,120 - > 00:06:10,079 And now I cannot be employed by anyone for anything ever again. 144 00:06:10,240 - > 00:06:11,040 Like I know. 145 00:06:11,360 - > 00:06:12,160 I'm ruined. 146 00:06:12,319 - > 00:06:13,279 I'm ruined now. 147 00:06:13,759 - > 00:06:14,480 SPEAKER_02: I am too. 148 00:06:14,639 - > 00:06:18,800 In fact, when I have a bad day and I say to myself, I think 149 00:06:18,800 - > 00:06:19,199 this is it. 150 00:06:19,279 - > 00:06:20,240 This is the end of the business. 151 00:06:20,319 - > 00:06:20,879 This is where it ends. 152 00:06:20,959 - > 00:06:22,079 I'm gonna have to go get a job. 153 00:06:22,240 - > 00:06:24,959 Or I just get mad and go, I'm just gonna go get a job. 154 00:06:25,199 - > 00:06:29,199 Then I actually, Michelle, I actually walk myself through 155 00:06:29,199 - > 00:06:30,160 what that means. 156 00:06:30,399 - > 00:06:35,600 First of all, I haven't written a resume in oh my, I don't even 157 00:06:35,600 - > 00:06:36,240 know how many years. 158 00:06:36,319 - > 00:06:37,920 I don't even know where my resume is. 159 00:06:38,079 - > 00:06:39,680 I don't know how to write one. 160 00:06:39,920 - > 00:06:42,959 And then then you would have to, okay, then you'd have, you know 161 00:06:43,040 - > 00:06:44,399 me, I don't fix the back of my hair. 162 00:06:44,560 - > 00:06:46,240 Right now, the back of my hair is not fixed. 163 00:06:46,480 - > 00:06:48,879 I don't want to just that alone. 164 00:06:49,120 - > 00:06:54,000 Just and then putting on actual pants with shoes that match, and 165 00:06:54,319 - > 00:06:57,120 you know, pants that have buttons, not yoga pants, and 166 00:06:57,120 - > 00:07:00,319 yeah, not being able to wear my slippers and not being able to 167 00:07:00,319 - > 00:07:01,680 go out and walk my dog when I want. 168 00:07:01,759 - > 00:07:04,319 I'm like, no, I can't do that. 169 00:07:04,560 - > 00:07:05,040 SPEAKER_00: Right. 170 00:07:05,199 - > 00:07:06,480 Yeah, exactly. 171 00:07:06,720 - > 00:07:10,000 And then getting in your car in the morning is cold and you 172 00:07:10,000 - > 00:07:14,560 gotta drive someplace to like check into a job just so people 173 00:07:14,560 - > 00:07:16,399 can see whether or not you were on time. 174 00:07:16,560 - > 00:07:17,439 Like I know. 175 00:07:17,839 - > 00:07:19,759 SPEAKER_02: And then putting up with people you don't really 176 00:07:19,759 - > 00:07:22,560 want to be with all day long, coming in out of your office. 177 00:07:22,879 - > 00:07:24,480 Oh no, kill me now. 178 00:07:24,720 - > 00:07:26,560 Okay, exactly. 179 00:07:27,040 - > 00:07:28,720 Oh my stars, we have so much in common. 180 00:07:28,800 - > 00:07:29,120 I love it. 181 00:07:29,199 - > 00:07:31,759 And the all and the listeners are probably all like, Yes, 182 00:07:31,920 - > 00:07:34,240 yeah, we feel the same way. 183 00:07:34,399 - > 00:07:34,879 I love it. 184 00:07:35,040 - > 00:07:38,399 Yes, I am so excited about the topic we're talking about today 185 00:07:38,639 - > 00:07:40,480 because um I've known you for a while. 186 00:07:40,560 - > 00:07:43,439 I shared that with the listeners in the in the cold open. 187 00:07:43,680 - > 00:07:46,639 First as a student in my business visibility made easy 188 00:07:46,639 - > 00:07:49,920 program, and now as an alum in the alumni mastermind. 189 00:07:50,160 - > 00:07:54,480 And one thing I know about you for sure is that you are a great 190 00:07:54,480 - > 00:07:59,439 listener, you are a great observer, observer, and you 191 00:07:59,439 - > 00:08:03,199 deliver, you're the kind of person that kind of sits and 192 00:08:03,199 - > 00:08:07,439 listens and processes and doesn't say you're not the 193 00:08:07,439 - > 00:08:09,040 biggest voice in the room. 194 00:08:09,680 - > 00:08:13,279 And when you open your mouth, we all lean in. 195 00:08:13,519 - > 00:08:18,480 It's like you'd say what we need to hear when we need to hear it, 196 00:08:18,720 - > 00:08:22,079 all with love, but we all know it's coming. 197 00:08:22,160 - > 00:08:24,800 It's like I it happened this morning on the alum call. 198 00:08:24,879 - > 00:08:27,120 You had this look on your face when I was it when I said 199 00:08:27,120 - > 00:08:28,720 something about I can't remember what. 200 00:08:28,879 - > 00:08:31,759 Oh, we were helping somebody, and I saw the look on your face. 201 00:08:31,839 - > 00:08:33,200 I'm like, Michelle's got something to say. 202 00:08:33,360 - > 00:08:35,919 And sure enough, you did. 203 00:08:36,080 - > 00:08:36,960 I was like, I know it. 204 00:08:37,360 - > 00:08:38,559 But I love that about you. 205 00:08:38,639 - > 00:08:39,039 I really do. 206 00:08:39,200 - > 00:08:42,320 Do you hear that a lot from people that you are this great, 207 00:08:42,399 - > 00:08:46,240 like it's like you're just downloading it all and 208 00:08:46,240 - > 00:08:50,480 processing it, and then you just come up with I know I do hear 209 00:08:50,639 - > 00:08:52,080 hear that from people a lot. 210 00:08:52,320 - > 00:08:56,159 SPEAKER_00: I hear it like, especially when I'm speaking, 211 00:08:56,399 - > 00:08:59,759 like when when I have a speaking engagement, yeah. 212 00:09:00,159 - > 00:09:07,519 And because I'm an observer, I am like from the very beginning 213 00:09:07,519 - > 00:09:11,840 of my life, I've always wanted to be in the background. 214 00:09:12,080 - > 00:09:15,120 Yes, I have never wanted to be out front. 215 00:09:15,360 - > 00:09:17,840 SPEAKER_02: We are such opposites, yeah. 216 00:09:18,000 - > 00:09:20,559 SPEAKER_00: I was afraid to be out front. 217 00:09:20,960 - > 00:09:27,120 I almost failed speech class because I didn't want to be out 218 00:09:27,120 - > 00:09:27,519 front. 219 00:09:27,759 - > 00:09:34,960 Oh, but going through life and learning how to be in it's my 220 00:09:34,960 - > 00:09:39,120 zone, like I sit in the back of the room and I observe. 221 00:09:39,279 - > 00:09:43,759 I observe people, I observe what they say, I observe how they 222 00:09:43,759 - > 00:09:47,679 react to things, and then I guess I put it through this 223 00:09:47,679 - > 00:09:48,639 filter of mine. 224 00:09:48,799 - > 00:09:51,519 Yeah, and I never know what's gonna come out of my mouth, 225 00:09:51,679 - > 00:09:52,080 Tracy. 226 00:09:52,480 - > 00:09:56,559 I promise you, because I have not thought of it before I speak 227 00:09:56,879 - > 00:09:57,200 it. 228 00:09:57,759 - > 00:09:58,720 I have not. 229 00:09:59,120 - > 00:10:01,919 It just like it just comes out. 230 00:10:02,080 - > 00:10:06,639 I hope it's delivered in love, like you said, uh, because I 231 00:10:06,639 - > 00:10:10,080 never want to hurt anyone's feeling, but I also want to tell 232 00:10:10,080 - > 00:10:10,879 them the truth. 233 00:10:11,360 - > 00:10:15,600 Why are why am I why do people hide the truth from people? 234 00:10:15,919 - > 00:10:20,559 You know, so I want to speak it in love, but also give people 235 00:10:20,559 - > 00:10:24,399 the truth that no one else seems to be telling them. 236 00:10:24,720 - > 00:10:26,000 SPEAKER_02: Yes, yes. 237 00:10:26,240 - > 00:10:28,799 You do you do do that with love though, Michelle. 238 00:10:28,879 - > 00:10:29,440 You really do. 239 00:10:29,519 - > 00:10:31,840 It's this, it's the way you deliver it, but I love that you 240 00:10:31,840 - > 00:10:33,919 don't know what's gonna come out of your mouth because girl, I'm 241 00:10:33,919 - > 00:10:34,159 the same. 242 00:10:34,559 - > 00:10:36,000 SPEAKER_00: Tracy, I don't. 243 00:10:36,240 - > 00:10:38,799 I have no idea what's coming out of my mouth. 244 00:10:39,360 - > 00:10:40,000 SPEAKER_02: I love it. 245 00:10:40,159 - > 00:10:43,120 It's usually uh most of the time, it's really good stuff. 246 00:10:43,279 - > 00:10:45,519 Like I can't remember a time when you said anything and it 247 00:10:45,600 - > 00:10:47,200 and it made me go, what did she just say? 248 00:10:47,440 - > 00:10:50,559 SPEAKER_00: Yeah, a lot of people tell me I'm like an old 249 00:10:50,559 - > 00:10:54,320 soul, like you just you just spit wisdom. 250 00:10:54,480 - > 00:10:56,320 SPEAKER_03: And I'm like, how? 251 00:10:56,879 - > 00:11:00,080 SPEAKER_00: Yeah, but I've been I have been in the game a long 252 00:11:00,080 - > 00:11:00,399 time. 253 00:11:00,720 - > 00:11:01,919 Yes, yes. 254 00:11:02,480 - > 00:11:07,200 SPEAKER_02: So let's talk about being a CEO, because I think we 255 00:11:07,200 - > 00:11:10,000 have some listeners, in fact, I know we have some listeners, 256 00:11:10,480 - > 00:11:15,120 that when I say, Are you a CEO, they probably go, I don't know, 257 00:11:15,360 - > 00:11:16,000 am I? 258 00:11:16,159 - > 00:11:18,639 They're thinking about themselves as a business owner, 259 00:11:18,720 - > 00:11:20,799 or they maybe they still have that employee mindset. 260 00:11:20,960 - > 00:11:26,080 I know it took me a while to realize, oh dang, I am the CEO, 261 00:11:26,240 - > 00:11:29,600 like it or not, because I'm the only one here, right? 262 00:11:30,000 - > 00:11:34,639 Um, so when it comes to being a CEO, the bottleneck in the 263 00:11:34,639 - > 00:11:39,200 business, yeah, at what point when my my I'm trying to get my 264 00:11:39,200 - > 00:11:44,080 question out, at what point does a business owner realize that 265 00:11:44,080 - > 00:11:45,039 they're the bottleneck? 266 00:11:45,200 - > 00:11:49,120 Like what are some signs that we need to watch for that we're 267 00:11:49,120 - > 00:11:52,559 overlooking and we're trying to figure out why the business 268 00:11:52,559 - > 00:11:55,279 isn't growing, why the income isn't growing, what kind of a 269 00:11:55,279 - > 00:11:55,919 problem do we have? 270 00:11:56,080 - > 00:11:58,399 And it turns out it's us. 271 00:11:58,639 - > 00:11:59,600 It's us. 272 00:12:00,159 - > 00:12:03,200 SPEAKER_00: We get in our own way all of the time. 273 00:12:03,360 - > 00:12:06,399 I get in my own way all of the time. 274 00:12:06,559 - > 00:12:10,960 Yeah, and one of the signs of knowing whether or not you're 275 00:12:10,960 - > 00:12:15,519 the bottleneck of the business is that when you hand something 276 00:12:15,519 - > 00:12:21,679 off to someone else to do, but yet you don't really like you 277 00:12:21,679 - > 00:12:23,679 don't really hand it off. 278 00:12:23,840 - > 00:12:29,039 Yeah, you come back and check with me, come back before, ask 279 00:12:29,039 - > 00:12:30,000 me questions. 280 00:12:30,720 - > 00:12:33,600 So you're not really handing it off, right? 281 00:12:33,759 - > 00:12:41,279 And then what that feels like is when you're in bed and you wake 282 00:12:41,279 - > 00:12:45,679 up in the middle of the night, yeah, and that thing is just 283 00:12:45,679 - > 00:12:50,399 like right there, yeah, it's right there, you can't sleep 284 00:12:50,799 - > 00:12:53,759 like oh, did I forget to do? 285 00:12:54,080 - > 00:12:59,759 Yeah, you probably did because you didn't fully delegate it to 286 00:12:59,759 - > 00:13:03,120 the person who should actually own it and not you. 287 00:13:03,279 - > 00:13:06,879 That's why it's waking you up, yeah, yeah. 288 00:13:07,279 - > 00:13:08,799 SPEAKER_02: Yeah, okay. 289 00:13:09,120 - > 00:13:14,399 So if we are still thinking about the thing to the point 290 00:13:14,399 - > 00:13:20,080 where we're losing sleep and we're double checking, then we 291 00:13:20,080 - > 00:13:28,080 are essentially micromanaging something that we it's like you 292 00:13:28,080 - > 00:13:29,919 either delegate it or you don't. 293 00:13:30,480 - > 00:13:31,120 You know what I mean? 294 00:13:31,200 - > 00:13:33,200 Like if you're gonna micromanage it, you might as well have just 295 00:13:33,200 - > 00:13:34,000 kept it, right? 296 00:13:34,320 - > 00:13:35,039 Exactly. 297 00:13:35,360 - > 00:13:35,759 Yeah. 298 00:13:36,159 - > 00:13:36,480 Okay. 299 00:13:36,799 - > 00:13:36,960 unknown: Yeah. 300 00:13:37,279 - > 00:13:40,639 SPEAKER_02: So why do we why do we struggle to let go of it? 301 00:13:41,120 - > 00:13:45,200 You know, why why do we especially as women, why do we 302 00:13:45,200 - > 00:13:47,600 struggle to completely take our fingers off of it? 303 00:13:48,559 - > 00:13:51,120 SPEAKER_00: Um, because we raise children. 304 00:13:52,879 - > 00:13:53,440 Yeah. 305 00:13:54,240 - > 00:13:59,679 And we may have uh spouses or significant others that this is 306 00:14:00,320 - > 00:14:06,159 okay, I'm gonna send my husband to the store to get something, 307 00:14:06,879 - > 00:14:11,120 but yet I didn't give him enough details for him to actually be 308 00:14:11,200 - > 00:14:15,840 to be independent in the grocery store to get the things I need 309 00:14:16,159 - > 00:14:20,720 because I didn't give him all the information he needed. 310 00:14:20,960 - > 00:14:26,000 And I didn't say, well, if they're out of X, it's okay for 311 00:14:26,000 - > 00:14:27,039 you to get Y. 312 00:14:27,600 - > 00:14:30,480 That's why he's calling you and texting you while he's at the 313 00:14:30,480 - > 00:14:33,759 grocery store, or that's why he doesn't want to go for you. 314 00:14:34,080 - > 00:14:36,480 SPEAKER_02: Are you are you living in my house right now? 315 00:14:36,639 - > 00:14:38,720 Because my precious husband will call me. 316 00:14:38,799 - > 00:14:41,919 I always invariably when he's at the store and my phone rings, 317 00:14:42,000 - > 00:14:44,639 I'm like, they're out of whatever it was, and he doesn't 318 00:14:44,639 - > 00:14:45,279 know what to do. 319 00:14:45,600 - > 00:14:48,240 So okay, I need to do a better job preparing him. 320 00:14:48,559 - > 00:14:49,360 SPEAKER_00: Exactly. 321 00:14:49,679 - > 00:14:54,480 Or when you give a team member something to do and you find an 322 00:14:54,480 - > 00:14:57,200 error, like you're just checking it, right? 323 00:14:57,360 - > 00:15:02,559 You find an error and you fix it without telling them because 324 00:15:02,639 - > 00:15:06,879 it's faster that way, because it's faster that way, but how 325 00:15:06,879 - > 00:15:13,200 are they gonna grow as the person who owns the task when 326 00:15:13,200 - > 00:15:17,120 you it keeps like you keep interjecting yourself, checking 327 00:15:17,120 - > 00:15:17,759 their work? 328 00:15:18,080 - > 00:15:20,080 How do you think they feel? 329 00:15:20,639 - > 00:15:22,399 I wouldn't know that about it. 330 00:15:23,519 - > 00:15:25,200 And guess what you're doing? 331 00:15:26,000 - > 00:15:30,399 You are paying them to do a job that you keep taking back. 332 00:16:15,220 - > 00:16:17,940 SPEAKER_02: Y'all, I told you, Michelle does not hold back and 333 00:16:17,940 - > 00:16:19,940 she comes at you with the stuff you need to hear. 334 00:16:20,100 - > 00:16:21,060 Did y'all just hear that? 335 00:16:21,220 - > 00:16:24,820 We are paying somebody to do a job that we're not actually 336 00:16:24,820 - > 00:16:25,780 letting them do. 337 00:16:26,100 - > 00:16:28,420 We need to needlepoint that on a pillow. 338 00:16:29,780 - > 00:16:30,420 SPEAKER_00: Yeah. 339 00:16:30,900 - > 00:16:31,700 SPEAKER_02: Oh my gosh. 340 00:16:31,860 - > 00:16:32,100 Okay. 341 00:16:32,180 - > 00:16:35,139 Well, that makes sense though, because as women and we're 342 00:16:35,139 - > 00:16:37,620 raising children, we are constantly having to check on 343 00:16:37,620 - > 00:16:38,180 the children. 344 00:16:38,340 - > 00:16:38,660 You know? 345 00:16:39,139 - > 00:16:42,180 Like if you tell them to go take a bath, you actually have to 346 00:16:42,180 - > 00:16:45,940 say, turn the water on, use the soap, put the shampoo in your 347 00:16:45,940 - > 00:16:47,139 hair, rinse it out. 348 00:16:47,300 - > 00:16:50,340 Otherwise, they'll just, I don't even know what, half the time. 349 00:16:50,580 - > 00:16:52,900 SPEAKER_00: They just stand there and let the water run out 350 00:16:52,980 - > 00:16:53,060 of. 351 00:16:54,340 - > 00:16:55,620 SPEAKER_02: Oh my gosh. 352 00:16:55,940 - > 00:17:00,420 So, okay, for the for the women founders who actually have a 353 00:17:00,420 - > 00:17:04,099 fear of letting go, but Michelle, what if they don't get 354 00:17:04,099 - > 00:17:04,660 the job right? 355 00:17:04,819 - > 00:17:06,339 But Michelle, what if they screw it up? 356 00:17:06,500 - > 00:17:08,019 But Michelle, what if, what if, what if? 357 00:17:08,099 - > 00:17:09,539 And we have this fear. 358 00:17:09,859 - > 00:17:10,180 Yeah. 359 00:17:10,500 - > 00:17:11,619 How do we move past that? 360 00:17:11,700 - > 00:17:13,299 What would you say to help us do that? 361 00:17:13,539 - > 00:17:14,099 SPEAKER_00: Yeah. 362 00:17:14,420 - > 00:17:18,900 Then you implement guardrails or training wheels, right? 363 00:17:20,339 - > 00:17:22,579 Into the delegation process. 364 00:17:22,900 - > 00:17:29,700 So as you are getting stronger as a leader, your team member is 365 00:17:29,700 - > 00:17:32,500 learning how to trust what you say. 366 00:17:33,539 - > 00:17:33,859 Right? 367 00:17:34,259 - > 00:17:34,740 Yeah. 368 00:17:34,980 - > 00:17:40,900 So if we put guardrails in place so that you know they're not 369 00:17:40,900 - > 00:17:46,899 fully on their own, they can come back to you, but they still 370 00:17:46,899 - > 00:17:51,619 understand that they own the task or the process, right? 371 00:17:51,779 - > 00:17:52,099 Okay. 372 00:17:53,220 - > 00:17:59,220 And those training wheels are just feedback loops for you to 373 00:17:59,220 - > 00:18:04,099 give them feedback on their performance. 374 00:18:04,419 - > 00:18:04,740 Okay. 375 00:18:04,980 - > 00:18:08,659 Not for you to take it back over and redo their work. 376 00:18:09,220 - > 00:18:09,539 Okay. 377 00:18:10,659 - > 00:18:12,019 Feedback loops. 378 00:18:12,259 - > 00:18:12,819 Got it. 379 00:18:12,980 - > 00:18:18,259 So we need to schedule time with the people we're delegating 380 00:18:18,259 - > 00:18:19,059 things to. 381 00:18:19,299 - > 00:18:22,339 This can be in your business and at home. 382 00:18:23,220 - > 00:18:25,619 What will the feedback loop look like? 383 00:18:25,939 - > 00:18:27,699 SPEAKER_02: Ooh, give us an example. 384 00:18:28,259 - > 00:18:32,419 SPEAKER_00: So the feedback loop, like it could be maybe you 385 00:18:32,419 - > 00:18:36,819 have a one-on-one with them to review work that they have 386 00:18:36,819 - > 00:18:40,659 already done, you know, and you're just giving them 387 00:18:40,659 - > 00:18:41,460 feedback. 388 00:18:41,699 - > 00:18:46,099 You're not fixing their work, you're not redoing their work. 389 00:18:46,500 - > 00:18:48,740 They still own the task. 390 00:18:49,059 - > 00:18:49,379 SPEAKER_02: Okay. 391 00:18:49,859 - > 00:18:51,220 SPEAKER_00: You're just checking in. 392 00:18:51,299 - > 00:18:56,579 And eventually you don't have to have as many feedback loops in 393 00:18:56,579 - > 00:19:01,220 place so that they can come back to you and ask questions for 394 00:19:01,220 - > 00:19:02,179 clarification. 395 00:19:02,419 - > 00:19:07,699 And for you, as the leader, you're becoming stronger on how 396 00:19:07,699 - > 00:19:12,659 you're actually uh identifying, giving them all of the 397 00:19:12,659 - > 00:19:16,179 information that they need, all of the permissions. 398 00:19:16,579 - > 00:19:21,379 Because sometimes we tell our team members what to do, but yet 399 00:19:21,539 - > 00:19:25,619 they don't have the permission to actually execute it. 400 00:19:25,939 - > 00:19:26,259 SPEAKER_01: Okay. 401 00:19:27,539 - > 00:19:29,059 SPEAKER_00: We're missing that step. 402 00:19:29,460 - > 00:19:33,859 But yet we're gonna say you own the outcome of this, but we 403 00:19:33,859 - > 00:19:35,619 haven't given them the permission. 404 00:19:36,019 - > 00:19:36,579 Interesting. 405 00:19:36,740 - > 00:19:38,500 Do they have access to the credit card? 406 00:19:38,659 - > 00:19:43,699 Do they have access to the account, the software, whatever 407 00:19:43,699 - > 00:19:45,299 it is, the file? 408 00:19:46,740 - > 00:19:48,819 We gotta give them everything. 409 00:19:48,980 - > 00:19:52,339 It's called information, permission, and outcome. 410 00:19:52,500 - > 00:19:56,980 Okay, and until we complete that, those three steps, we 411 00:19:56,980 - > 00:20:00,259 really have delegated because they don't know what they're 412 00:20:00,259 - > 00:20:00,740 doing. 413 00:20:01,059 - > 00:20:01,539 SPEAKER_02: Got it. 414 00:20:01,699 - > 00:20:05,779 Okay, so it's information, permission, and outcome. 415 00:20:06,099 - > 00:20:06,500 SPEAKER_00: Yes. 416 00:20:06,740 - > 00:20:07,939 SPEAKER_02: Okay, those three steps. 417 00:20:08,099 - > 00:20:09,699 SPEAKER_00: Okay, those three steps. 418 00:20:09,939 - > 00:20:14,740 And then put your feedback loops in place and your guardrails so 419 00:20:14,740 - > 00:20:18,259 that you have a point in time where the two of you can come 420 00:20:18,259 - > 00:20:18,740 together. 421 00:20:18,819 - > 00:20:24,019 And this could be, you know, one-on-one via Zoom or in 422 00:20:24,019 - > 00:20:29,299 person, or it could be a async. 423 00:20:29,859 - > 00:20:30,659 What do you call it? 424 00:20:30,899 - > 00:20:32,019 Is it asynchronous? 425 00:20:32,740 - > 00:20:34,019 Asynchronous, yes. 426 00:20:34,099 - > 00:20:39,379 Like in sync words, yeah, yes, or like in Slack or a messaging 427 00:20:39,379 - > 00:20:41,619 app or Voxer or something like that. 428 00:20:41,779 - > 00:20:45,619 Yeah, you know, so just have those things in place and then 429 00:20:46,419 - > 00:20:50,659 have those things in place so that your team member learns and 430 00:20:50,659 - > 00:20:52,980 you are also learning as the leader. 431 00:20:53,699 - > 00:20:56,819 And then eventually you can take those guardrails off. 432 00:20:57,220 - > 00:20:57,699 Uh-huh. 433 00:20:58,019 - > 00:20:59,779 And they can just execute. 434 00:21:00,179 - > 00:21:02,259 SPEAKER_02: You don't have to be involved. 435 00:21:02,740 - > 00:21:05,220 And then, of course, if they have a question, a big, a big 436 00:21:05,299 - > 00:21:06,500 urgent thing, they'll come back. 437 00:21:06,659 - > 00:21:11,379 But what you've done doing your um your three steps is you've 438 00:21:11,379 - > 00:21:13,220 gained confidence as a leader. 439 00:21:13,460 - > 00:21:13,779 Yes. 440 00:21:14,019 - > 00:21:19,859 And they've gained confidence as your teammate and confidence in 441 00:21:19,859 - > 00:21:20,899 their own work. 442 00:21:21,220 - > 00:21:21,859 Yes. 443 00:21:22,579 - > 00:21:23,859 And I got it. 444 00:21:23,939 - > 00:21:24,099 Yeah. 445 00:21:24,179 - > 00:21:24,339 Yeah. 446 00:21:24,579 - > 00:21:28,339 SPEAKER_00: And they're also learning how you like to see 447 00:21:28,339 - > 00:21:29,460 things, right? 448 00:21:29,779 - > 00:21:30,019 Yeah. 449 00:21:30,179 - > 00:21:31,379 They're also learning that. 450 00:21:31,539 - > 00:21:34,899 Because a lot of times as leaders, we do things so quick 451 00:21:34,899 - > 00:21:37,619 and so fast, and they're always in our head. 452 00:21:37,859 - > 00:21:43,139 And we don't always, you know, write down in our SOPs the 453 00:21:43,139 - > 00:21:46,740 little um preferences we might have. 454 00:21:46,980 - > 00:21:47,460 Right. 455 00:21:47,699 - > 00:21:53,059 And the preferences we might have don't stop the task from 456 00:21:53,059 - > 00:21:57,059 being completed, but it's just not the way we would prefer for 457 00:21:57,059 - > 00:22:01,139 it to be completed, which is why we're going back to redo work. 458 00:22:01,779 - > 00:22:02,659 Got it. 459 00:22:03,139 - > 00:22:04,179 Oh my gosh. 460 00:22:04,500 - > 00:22:09,299 SPEAKER_02: So I realize that when I'm the bottleneck in my 461 00:22:09,299 - > 00:22:13,299 business, um, it it shows up as frustration. 462 00:22:13,539 - > 00:22:16,259 It shows up as me feeling overwhelmed. 463 00:22:16,579 - > 00:22:22,099 It shows up as a to-do list that looks like a scroll of a 464 00:22:22,099 - > 00:22:23,939 thousand things that are on it. 465 00:22:24,740 - > 00:22:28,500 But can this also affect my numbers and my finances? 466 00:22:28,980 - > 00:22:29,939 Absolutely. 467 00:22:30,179 - > 00:22:31,059 Tell me how. 468 00:22:31,379 - > 00:22:34,339 SPEAKER_00: And this is the point I really want people to 469 00:22:34,339 - > 00:22:34,980 understand. 470 00:22:35,379 - > 00:22:39,939 Because, like I said earlier, you're paying someone to do a 471 00:22:39,939 - > 00:22:42,339 task or a process or a system. 472 00:22:42,740 - > 00:22:47,299 Them for you, and if you it keeps coming back to you, like 473 00:22:47,939 - > 00:22:52,099 that efficiency on your financial statement shows up. 474 00:22:52,339 - > 00:22:54,339 Your net profit dips. 475 00:22:54,659 - > 00:22:54,980 Okay. 476 00:22:55,619 - > 00:22:56,179 Right? 477 00:22:56,419 - > 00:23:00,819 You have less net profit because you're not allowing them to do 478 00:23:00,819 - > 00:23:04,099 the work you have hired them to do. 479 00:23:04,339 - > 00:23:04,740 Uh-huh. 480 00:23:05,139 - > 00:23:09,859 So therefore, it's taking them, it's taking them longer to do 481 00:23:09,859 - > 00:23:15,299 the work, is taking you longer and pulling you away from the 482 00:23:15,299 - > 00:23:18,099 things that actually matter in the business. 483 00:23:18,339 - > 00:23:18,740 Yes. 484 00:23:18,980 - > 00:23:23,539 So it's showing up on poor performance on your financials 485 00:23:23,859 - > 00:23:27,059 because you're paying out money, but you're not getting the 486 00:23:27,059 - > 00:23:31,139 top-line result that you're looking for, right? 487 00:23:31,299 - > 00:23:35,460 It's the impact on the revenue part of the business, but yet 488 00:23:35,460 - > 00:23:40,819 your expenses are exploding because this person can't 489 00:23:40,819 - > 00:23:46,899 complete their task or task, or you are not working on the 490 00:23:46,899 - > 00:23:51,859 income generating activities because you're micromanaging the 491 00:23:51,859 - > 00:23:55,059 person who you're paying to do the thing. 492 00:23:55,220 - > 00:23:55,539 Right. 493 00:23:55,699 - > 00:23:56,019 Yeah. 494 00:23:56,179 - > 00:23:56,659 Yeah. 495 00:23:56,980 - > 00:23:57,059 unknown: Yeah. 496 00:23:59,539 - > 00:23:59,859 SPEAKER_02: Yeah. 497 00:24:00,019 - > 00:24:00,339 Yeah. 498 00:24:00,579 - > 00:24:03,539 What would you say to someone who says, okay, that sounds 499 00:24:03,539 - > 00:24:06,259 great, Michelle, but I can't afford to hire anybody? 500 00:24:06,500 - > 00:24:11,859 And they just, it's almost like, because you and I both know when 501 00:24:11,859 - > 00:24:14,980 you this happened to me when I hired my first assistant, even 502 00:24:14,980 - > 00:24:18,579 if it was just for a few hours a week, that brain space that got 503 00:24:18,579 - > 00:24:21,220 freed up for me allowed me to make more money. 504 00:24:21,460 - > 00:24:25,220 Now, can I explain in quantifiable terms exactly how 505 00:24:25,220 - > 00:24:25,859 that happened? 506 00:24:26,099 - > 00:24:28,899 I probably could if I went back and analyzed the crap out of it. 507 00:24:28,980 - > 00:24:32,179 But what would you say to somebody who says, I'm scared to 508 00:24:32,179 - > 00:24:34,259 hire because it's an extra expense? 509 00:24:34,500 - > 00:24:34,980 It is. 510 00:24:35,220 - > 00:24:38,740 And I don't know if that person's gonna do the thing that 511 00:24:38,740 - > 00:24:40,419 I want them to do like I'm doing it. 512 00:24:40,500 - > 00:24:43,220 And I don't know if that's actually gonna make me extra 513 00:24:43,220 - > 00:24:43,379 money. 514 00:24:43,539 - > 00:24:45,699 I mean, I know these are the things that my listeners are 515 00:24:45,699 - > 00:24:46,179 thinking. 516 00:24:47,220 - > 00:24:48,419 SPEAKER_00: Yeah, absolutely. 517 00:24:48,579 - > 00:24:50,099 And and I hear that. 518 00:24:50,259 - > 00:24:51,299 I hear you. 519 00:24:51,539 - > 00:24:55,779 But the brain space that it frees up for you because you 520 00:24:55,779 - > 00:25:01,379 have properly delegated something to a team member, like 521 00:25:01,619 - > 00:25:07,059 you can be one, it it allows you to become more creative. 522 00:25:07,299 - > 00:25:08,259 Yes, it did. 523 00:25:08,419 - > 00:25:09,220 Okay, yeah. 524 00:25:10,019 - > 00:25:11,460 That was one thing that happened to me. 525 00:25:11,939 - > 00:25:18,339 Your creativity will increase because your to-do list is not 526 00:25:18,339 - > 00:25:18,980 full. 527 00:25:19,220 - > 00:25:22,419 Like this was my to-do list last week, like for real. 528 00:25:23,299 - > 00:25:25,699 SPEAKER_01: That little bitty list was your whole week. 529 00:25:26,579 - > 00:25:31,379 SPEAKER_02: Girl, because I knew it's a full-size piece of paper. 530 00:25:32,899 - > 00:25:33,859 Okay, all right. 531 00:25:34,099 - > 00:25:36,819 I'm so jealous right now because you should see my to-do list. 532 00:25:36,899 - > 00:25:39,939 It's as full as a full size eight by 11 piece of paper and 533 00:25:39,939 - > 00:25:40,659 it's full. 534 00:25:41,939 - > 00:25:47,699 SPEAKER_00: Yes, so it frees you up so that you have white space. 535 00:25:48,099 - > 00:25:48,339 unknown: Yes. 536 00:25:48,579 - > 00:25:51,859 SPEAKER_00: Do you understand what white space can give you 537 00:25:52,500 - > 00:25:56,339 freedom of time to think? 538 00:25:57,220 - > 00:26:03,379 And a lot of times we can't quantify that uh white space on 539 00:26:03,379 - > 00:26:09,939 our calendar, but it definitely impacts the top line and the 540 00:26:09,939 - > 00:26:13,460 bottom line of your business if you don't have that free space. 541 00:26:13,699 - > 00:26:20,019 So, yes, monetarily, it's an increased expense, absolutely. 542 00:26:20,259 - > 00:26:25,139 Yeah, but what was what will that do to free you up? 543 00:26:26,099 - > 00:26:29,939 So then I want to talk about pricing. 544 00:26:30,579 - > 00:26:34,980 So if you don't have the bandwidth or the space or the 545 00:26:34,980 - > 00:26:40,500 margin to hire someone, now we need to look at pricing. 546 00:26:40,819 - > 00:26:47,699 Okay, because if you don't have enough capacity in your pricing 547 00:26:47,699 - > 00:26:50,179 structure, you can't hire anyone. 548 00:26:51,779 - > 00:26:53,059 SPEAKER_02: That's a good point. 549 00:26:53,299 - > 00:26:57,939 And you and I both know that as women, we do not set our prices 550 00:26:57,939 - > 00:26:58,740 where we need to. 551 00:26:58,980 - > 00:27:00,980 SPEAKER_00: Oh, no, absolutely not. 552 00:27:01,299 - > 00:27:05,939 I mean, I still get challenged, like from coaches, I still get 553 00:27:06,659 - > 00:27:08,819 and I'm the one challenging other people. 554 00:27:08,980 - > 00:27:14,500 Like I challenge other people in their pricing, and I I still 555 00:27:14,500 - > 00:27:15,699 have room to grow. 556 00:27:16,099 - > 00:27:18,899 And this has been years, right? 557 00:27:19,139 - > 00:27:23,299 Yeah, we're leaving money on the table because we don't even 558 00:27:23,299 - > 00:27:29,299 realize our true value that we can bring someone else. 559 00:27:29,539 - > 00:27:30,259 SPEAKER_02: Yeah, yeah. 560 00:27:30,579 - > 00:27:31,539 SPEAKER_00: That's why we're leaving. 561 00:27:32,259 - > 00:27:36,659 Yeah, that's why we're leaving money on the table and we don't 562 00:27:36,659 - > 00:27:39,539 have enough bandwidth to hire help. 563 00:27:39,779 - > 00:27:40,419 unknown: Yeah. 564 00:27:41,299 - > 00:27:41,619 SPEAKER_02: Yeah. 565 00:27:41,779 - > 00:27:42,259 Yeah. 566 00:27:42,740 - > 00:27:43,939 That right there. 567 00:27:44,579 - > 00:27:45,059 Yeah. 568 00:27:45,220 - > 00:27:45,539 Wow. 569 00:27:45,699 - > 00:27:47,299 Yeah, the pricing is a big deal. 570 00:27:47,460 - > 00:27:53,859 So, so if we feel like we don't have the money to hire somebody 571 00:27:53,939 - > 00:27:56,740 even for a few hours a week, that's when you're saying and 572 00:27:56,740 - > 00:27:58,899 suggesting we need to be looking at our pricing. 573 00:27:59,139 - > 00:27:59,379 Absolutely. 574 00:27:59,779 - > 00:28:02,419 We need to be considering raising the pricing in order to 575 00:28:02,419 - > 00:28:03,619 free up the money. 576 00:28:03,859 - > 00:28:04,419 SPEAKER_00: Yes. 577 00:28:04,659 - > 00:28:04,899 Okay. 578 00:28:05,139 - > 00:28:07,619 Yeah, that's the only way you're going to free it up because I 579 00:28:07,619 - > 00:28:09,379 guarantee you're pricing too low. 580 00:28:09,699 - > 00:28:10,500 SPEAKER_02: Guarantee it. 581 00:28:10,819 - > 00:28:11,139 Right. 582 00:28:11,299 - > 00:28:11,619 Wow. 583 00:28:11,779 - > 00:28:12,899 Yeah, most of us are. 584 00:28:12,980 - > 00:28:16,099 And we see that in our alum mastermind too, Michelle, when 585 00:28:16,099 - > 00:28:19,379 we've got um another alum that's wanting to create an offer and 586 00:28:19,379 - > 00:28:19,859 price it. 587 00:28:20,099 - > 00:28:23,139 And most of the time we're we're all in the room going, wait a 588 00:28:23,139 - > 00:28:24,179 minute, what was the price? 589 00:28:24,339 - > 00:28:26,500 Why, yeah, why is it only$37? 590 00:28:27,220 - > 00:28:30,099 Hold on, you know, and exactly, yeah. 591 00:28:30,259 - > 00:28:32,740 But where it's it's a scary thing to charge more money. 592 00:28:33,460 - > 00:28:34,099 SPEAKER_00: Scary thing. 593 00:28:34,339 - > 00:28:34,740 Yeah. 594 00:28:35,059 - > 00:28:38,659 But um, there's always someone out there that's going to pay 595 00:28:38,659 - > 00:28:39,299 the price. 596 00:28:39,539 - > 00:28:40,259 Always. 597 00:28:40,579 - > 00:28:43,299 You are hunting in the wrong field. 598 00:28:44,259 - > 00:28:45,539 Ah, okay. 599 00:28:45,779 - > 00:28:48,259 Yeah, you're hunting in the wrong field, right? 600 00:28:48,500 - > 00:28:50,099 Yeah, yeah. 601 00:28:50,579 - > 00:28:57,699 So we then we go back to okay, then who really is our ideal 602 00:28:57,699 - > 00:28:58,339 client? 603 00:28:58,579 - > 00:28:58,899 Right. 604 00:28:59,220 - > 00:29:04,659 The client that is willing, that has the problem that we can 605 00:29:04,659 - > 00:29:13,539 solve, has the resources to pay the price, but gives us the 606 00:29:13,539 - > 00:29:15,939 bandwidth so that we can hire. 607 00:29:16,259 - > 00:29:20,659 This is all like this all works together. 608 00:29:20,980 - > 00:29:21,379 Yes. 609 00:29:21,619 - > 00:29:23,299 It all works together. 610 00:29:24,099 - > 00:29:26,740 SPEAKER_02: I can see that now, the way you're describing it. 611 00:29:26,899 - > 00:29:28,980 I know my listeners are going, okay. 612 00:29:29,460 - > 00:29:32,419 Yeah, they can see that full circle thing. 613 00:29:32,659 - > 00:29:38,899 So when it comes to stepping into the CEO role, what is one 614 00:29:39,220 - > 00:29:45,779 thing we can do first today to step into that role without 615 00:29:45,779 - > 00:29:47,220 everything falling apart? 616 00:29:47,539 - > 00:29:50,339 Because that's that's a worry that we all have is okay, I'm 617 00:29:50,339 - > 00:29:53,699 gonna be, I'm the CEO, I'm stepping into it, I'm gonna hire 618 00:29:53,699 - > 00:29:55,299 and do what Michelle did. 619 00:29:57,299 - > 00:30:02,099 How I mean, how do we keep that fear from popping up again? 620 00:30:02,419 - > 00:30:04,179 SPEAKER_00: Oh, the fear is gonna come up. 621 00:30:04,419 - > 00:30:04,980 Oh, great. 622 00:30:05,139 - > 00:30:06,019 Okay, thanks. 623 00:30:06,980 - > 00:30:08,819 The fear is gonna be there. 624 00:30:09,379 - > 00:30:13,059 But if you follow the process, like and you have really 625 00:30:13,059 - > 00:30:20,259 identified where your bottleneck truly is so that you can step 626 00:30:20,259 - > 00:30:26,579 back and have white space, but yet have the actual activity and 627 00:30:26,579 - > 00:30:34,419 the task um continue to go on in your business, like it you're 628 00:30:34,419 - > 00:30:35,699 gonna be afraid. 629 00:30:35,939 - > 00:30:41,859 Yeah, you're gonna be afraid, but with the training wheels, 630 00:30:42,019 - > 00:30:45,220 with the right framework, you are able to do it. 631 00:30:45,379 - > 00:30:49,859 Now then you think about okay, then who is the hire? 632 00:30:50,259 - > 00:30:50,899 Yes. 633 00:30:51,460 - > 00:30:52,899 Who do you hire? 634 00:30:53,699 - > 00:30:54,899 What is it? 635 00:30:55,220 - > 00:31:00,579 And until you identify what's actually on your plate and what 636 00:31:00,579 - > 00:31:06,980 you can safely remove from you doing the task and the bill and 637 00:31:06,980 - > 00:31:10,579 the business not falling apart, that's your first hire. 638 00:31:10,819 - > 00:31:14,740 But until you analyze that, you don't know, right? 639 00:31:15,059 - > 00:31:16,659 So I can't give a blanket. 640 00:31:16,740 - > 00:31:19,220 A lot of people say hire a VA first. 641 00:31:19,539 - > 00:31:21,539 Maybe that's not the first hire. 642 00:31:22,259 - > 00:31:25,139 My first hire was another bookkeeper. 643 00:31:25,220 - > 00:31:27,699 Like I needed another accountant. 644 00:31:27,939 - > 00:31:32,899 Yeah, I needed somebody that could actually service my 645 00:31:32,899 - > 00:31:36,419 clients while I was stepping back, right? 646 00:31:36,579 - > 00:31:42,899 Right, yeah, and I did it slow and slow, I did because I was 647 00:31:42,899 - > 00:31:45,379 afraid until I learned these frameworks. 648 00:31:45,539 - > 00:31:49,619 Yeah, I was afraid, I was operating out of fear. 649 00:31:51,699 - > 00:31:56,500 So I would suggest as the leader, like you need to work on 650 00:31:56,500 - > 00:31:58,179 your leadership first. 651 00:32:00,019 - > 00:32:04,419 Get stronger in that first, and then you can bring someone onto 652 00:32:04,419 - > 00:32:07,299 the team that can help you execute. 653 00:32:07,619 - > 00:32:08,659 SPEAKER_02: Got it, got it. 654 00:32:08,819 - > 00:32:12,899 I love what you suggested is that we don't we don't need to 655 00:32:12,899 - > 00:32:15,779 listen to all the voices that say, you need a VA, you need 656 00:32:15,779 - > 00:32:18,019 this, your first tire should be XYZ. 657 00:32:18,179 - > 00:32:20,259 Um, because it's going to be different for all of us. 658 00:32:20,419 - > 00:32:20,740 Yes. 659 00:32:20,899 - > 00:32:25,379 And so you're suggesting your suggestion of just get quiet, 660 00:32:25,859 - > 00:32:29,699 think about your business, how you want it to go, what your 661 00:32:29,699 - > 00:32:33,939 vision is for it, and what truly is on your plate that doesn't 662 00:32:33,939 - > 00:32:35,299 have to be on your plate. 663 00:32:35,779 - > 00:32:38,899 Um, what is what are the things that only Michelle can do? 664 00:32:38,980 - > 00:32:40,740 What are the things that only Tracy can do? 665 00:32:40,899 - > 00:32:42,179 Like this interview right here. 666 00:32:42,339 - > 00:32:44,500 I am the only one who can do this, and you're the only one 667 00:32:44,500 - > 00:32:45,460 who could be the guest. 668 00:32:45,699 - > 00:32:46,419 Exactly. 669 00:32:46,740 - > 00:32:47,220 Right. 670 00:32:47,539 - > 00:32:51,139 And then you know, but what when it comes to writing an email, if 671 00:32:51,139 - > 00:32:54,500 I've got somebody on my team that knows my voice, that's 672 00:32:54,659 - > 00:32:57,619 that's not necessarily something that Tracy has to do. 673 00:32:57,939 - > 00:32:58,819 Exactly. 674 00:32:59,059 - > 00:33:00,659 Yeah, love that. 675 00:33:01,299 - > 00:33:05,779 So when it comes to the clients that you've worked with, I would 676 00:33:05,779 - > 00:33:09,220 love it if you could think of a moment where you had a client 677 00:33:09,379 - > 00:33:13,220 and you literally saw the light bulb go on and they went, Oh my 678 00:33:13,220 - > 00:33:14,980 gosh, I'm the bottleneck. 679 00:33:15,699 - > 00:33:19,619 And then what shifted for them after that and what evolved for 680 00:33:19,619 - > 00:33:20,740 them after that? 681 00:33:21,939 - > 00:33:23,619 SPEAKER_00: Yeah, sometimes, okay. 682 00:33:23,779 - > 00:33:29,619 I have I have this client, and sometimes, especially when you 683 00:33:29,619 - > 00:33:33,699 meet a new, a new leader, right? 684 00:33:33,859 - > 00:33:39,460 They they haven't really called themselves a CEO yet, but they 685 00:33:39,460 - > 00:33:42,740 are a glorified expert in their business. 686 00:33:44,099 - > 00:33:46,419 I'm the only one that can do this. 687 00:33:46,819 - > 00:33:48,419 I am the only one. 688 00:33:48,659 - > 00:33:54,500 My clients would never listen to someone else, right? 689 00:33:55,779 - > 00:34:03,859 And when they realize that their client actually will listen to 690 00:34:03,859 - > 00:34:07,220 someone else, and they're like, What? 691 00:34:07,699 - > 00:34:11,619 I have been spending all of my time trying to make this client 692 00:34:11,619 - > 00:34:15,780 happy and me show up when I didn't have to. 693 00:34:16,019 - > 00:34:16,500 What? 694 00:34:16,740 - > 00:34:18,260 What do you mean, Michelle? 695 00:34:18,420 - > 00:34:20,579 Like how? 696 00:34:21,220 - > 00:34:22,579 Yeah, yeah. 697 00:34:22,980 - > 00:34:26,980 So I especially when it comes to one-on-one client work, because 698 00:34:26,980 - > 00:34:28,179 that's what I did, right? 699 00:34:28,420 - > 00:34:28,820 Right. 700 00:34:29,059 - > 00:34:34,179 Um, I had to train my clients for that. 701 00:34:34,579 - > 00:34:40,820 And when I train new CEOs for that, now I'm like, it's a like 702 00:34:40,980 - > 00:34:43,780 you just have someone else in the room when you're talking to 703 00:34:43,780 - > 00:34:44,260 your client. 704 00:34:44,420 - > 00:34:46,260 Hey, this is my new team member. 705 00:34:46,420 - > 00:34:48,500 They're just gonna be on the back end listening. 706 00:34:48,900 - > 00:34:54,019 And eventually you can actually transfer it to the new team 707 00:34:54,019 - > 00:34:55,139 member over time. 708 00:34:55,380 - > 00:34:55,779 SPEAKER_02: Yeah. 709 00:34:56,099 - > 00:34:59,380 SPEAKER_00: When they realize how easy that is, they're like, 710 00:34:59,619 - > 00:35:03,619 oh my God, do you know how much time that frees up? 711 00:35:03,940 - > 00:35:06,259 Yeah, yeah, for sure. 712 00:35:06,420 - > 00:35:07,539 To go get more business. 713 00:35:08,019 - > 00:35:10,420 Yes, to go get more business, right? 714 00:35:10,659 - > 00:35:13,699 And now it's the two of you delivering. 715 00:35:13,860 - > 00:35:17,539 Yeah, you have just doubled your capacity, right? 716 00:35:18,099 - > 00:35:18,500 SPEAKER_02: Right. 717 00:35:18,739 - > 00:35:20,900 SPEAKER_00: And you still have white space. 718 00:35:21,460 - > 00:35:27,619 So when I teach clients how to do it this way, they're like, I 719 00:35:27,619 - > 00:35:29,380 can't believe that worked. 720 00:35:30,579 - > 00:35:32,259 I can't believe that worked. 721 00:35:32,579 - > 00:35:33,860 I'm like, yeah. 722 00:35:34,179 - > 00:35:40,739 And I always I always go back to um uh KPMG, which is an 723 00:35:40,739 - > 00:35:41,940 accounting firm, right? 724 00:35:42,579 - > 00:35:44,659 Who knows who KPMG is? 725 00:35:44,819 - > 00:35:48,739 I don't know who KPMG is, but they talk to accountants, the 726 00:35:48,739 - > 00:35:51,460 clients talk to other accountants all day long. 727 00:35:51,699 - > 00:35:52,900 Yeah, all day long. 728 00:35:53,219 - > 00:35:54,739 They don't need KPMG. 729 00:35:54,900 - > 00:35:55,539 Where are they? 730 00:35:55,699 - > 00:35:56,259 Who are they? 731 00:35:56,420 - > 00:35:59,059 I know them three dudes at, right? 732 00:35:59,460 - > 00:36:04,340 I know, but yet they trust the other accountants who work for 733 00:36:04,340 - > 00:36:05,460 KPMG. 734 00:36:05,779 - > 00:36:09,380 Like, yeah, mind blowing. 735 00:36:09,619 - > 00:36:09,940 Right. 736 00:36:10,179 - > 00:36:14,179 No, and that's yeah, and as a small business owner, it can be 737 00:36:14,179 - > 00:36:15,380 the same for you too. 738 00:36:16,179 - > 00:36:16,739 SPEAKER_02: It can. 739 00:36:16,900 - > 00:36:17,219 Yeah. 740 00:36:17,539 - > 00:36:21,860 When you when you introduce it the right way, you know, um, I 741 00:36:21,860 - > 00:36:26,179 have a wonderful assistant and I've started um asking her to 742 00:36:26,179 - > 00:36:29,139 step in for customer service type things, you know, if 743 00:36:29,139 - > 00:36:31,699 somebody can't log in or they can't find their password or 744 00:36:31,699 - > 00:36:34,259 they can't find remember their username or you know, they're 745 00:36:34,259 - > 00:36:37,299 just stuck in something that's easy for her to fix. 746 00:36:37,460 - > 00:36:39,539 And it has freed up more space for me. 747 00:36:39,699 - > 00:36:42,819 And and it's just that, and here's the thing, it's just that 748 00:36:42,819 - > 00:36:47,460 one email that I could have spent the time to handle and 749 00:36:47,460 - > 00:36:48,099 help. 750 00:36:48,259 - > 00:36:52,980 Um, but just by passing it off, I don't know, it's it's it's 751 00:36:52,980 - > 00:36:57,940 hard to put into words, but it's like, okay, that's gone. 752 00:36:58,259 - > 00:37:00,259 I can get back to what I need to be doing. 753 00:37:00,579 - > 00:37:01,219 SPEAKER_00: It is. 754 00:37:02,179 - > 00:37:06,179 And you know, the other thing, Tracy, that when you learn how 755 00:37:06,179 - > 00:37:13,299 to do this, uh if something ever happened in your life where you 756 00:37:13,299 - > 00:37:14,819 needed to step away. 757 00:37:15,059 - > 00:37:21,940 Yeah, when it's just you and everything relies on you, you 758 00:37:21,940 - > 00:37:23,539 can't step away. 759 00:37:23,779 - > 00:37:24,099 No. 760 00:37:24,420 - > 00:37:26,420 SPEAKER_02: I mean, you can, but you're not gonna have a business 761 00:37:26,579 - > 00:37:27,139 standard. 762 00:37:27,539 - > 00:37:28,179 SPEAKER_00: Exactly. 763 00:37:28,420 - > 00:37:29,299 Exactly. 764 00:37:29,539 - > 00:37:29,940 SPEAKER_02: Yeah. 765 00:37:30,259 - > 00:37:34,259 SPEAKER_00: So you are like putting in an insurance policy 766 00:37:34,259 - > 00:37:36,819 when you can expand beyond yourself. 767 00:37:37,139 - > 00:37:37,779 SPEAKER_02: Yeah. 768 00:37:38,019 - > 00:37:38,340 Yeah. 769 00:37:38,420 - > 00:37:41,299 And I've had that happen to me when my dad passed away. 770 00:37:41,460 - > 00:37:46,340 There was a good, a good two weeks, uh uh prior, pretty much 771 00:37:46,340 - > 00:37:48,819 three weeks, that I just was good for nothing. 772 00:37:48,980 - > 00:37:54,340 I mean, I um even though he had lived a long life and he we he 773 00:37:54,340 - > 00:37:57,219 was not suffering anymore and all those good things, there was 774 00:37:57,219 - > 00:37:59,219 so much to help my mom with. 775 00:37:59,539 - > 00:38:02,739 And I just did not have the energy or the I just the 776 00:38:02,739 - > 00:38:05,539 business was the last thing on my mind, but thank goodness I 777 00:38:05,539 - > 00:38:09,380 had a great assistant that could step in and at least get the 778 00:38:09,380 - > 00:38:10,739 social media content out there. 779 00:38:10,819 - > 00:38:12,579 And then I could return a few emails. 780 00:38:12,739 - > 00:38:15,460 And, you know, thankfully I have wonderful people in my free 781 00:38:15,460 - > 00:38:16,019 Facebook group. 782 00:38:16,099 - > 00:38:19,299 And I basically posted and said, y'all take care of each other. 783 00:38:19,539 - > 00:38:20,980 I'll be back in a couple of weeks. 784 00:38:21,059 - > 00:38:23,539 And everybody stepped up and took care of, you know, the 785 00:38:23,539 - > 00:38:24,099 community. 786 00:38:24,340 - > 00:38:27,779 But yeah, I I you just never know when stuff like that's 787 00:38:27,779 - > 00:38:28,579 gonna happen. 788 00:38:28,819 - > 00:38:32,819 Um, you know, I you and I both know Nikita Williams, who who 789 00:38:32,819 - > 00:38:35,940 teaches business owners how to navigate with chronic illness. 790 00:38:36,259 - > 00:38:39,619 Um, so it could be a chronic illness diagnosis, it could be 791 00:38:39,779 - > 00:38:43,059 you have a new baby and you want to take some time off baby. 792 00:38:43,219 - > 00:38:47,139 It could be like my husband and I, we have a trip planned and I 793 00:38:47,139 - > 00:38:50,500 want to go to Scotland and spend 10 days and not think about the 794 00:38:50,500 - > 00:38:50,980 business. 795 00:38:51,139 - > 00:38:53,460 But yeah, so I I get what you're saying. 796 00:38:53,539 - > 00:38:55,779 We just never know when life is gonna show up. 797 00:38:55,940 - > 00:38:56,259 SPEAKER_00: Yeah. 798 00:38:56,659 - > 00:38:58,500 And we need to have you never know. 799 00:38:58,659 - > 00:38:59,460 You never know. 800 00:38:59,699 - > 00:39:03,139 So put the systems in place when things are going well. 801 00:39:04,019 - > 00:39:04,340 Yes. 802 00:39:04,579 - > 00:39:10,500 Instead of when things when when it hits the fan and it's do or 803 00:39:10,500 - > 00:39:10,739 die. 804 00:39:10,900 - > 00:39:14,259 Like, do I take care of myself or my family? 805 00:39:14,420 - > 00:39:14,739 Yeah. 806 00:39:14,900 - > 00:39:18,819 Or or do I white knuckle it with the business? 807 00:39:19,059 - > 00:39:19,619 Yeah. 808 00:39:19,860 - > 00:39:20,259 Yeah. 809 00:39:20,500 - > 00:39:26,980 You know, do it before you need to, and then you can have both. 810 00:39:28,019 - > 00:39:28,500 SPEAKER_01: Yeah. 811 00:39:28,659 - > 00:39:29,139 SPEAKER_03: Yeah. 812 00:39:29,940 - > 00:39:30,259 SPEAKER_02: Okay. 813 00:39:30,579 - > 00:39:32,659 A couple of questions just for fun. 814 00:39:33,619 - > 00:39:37,619 If you could tell your younger self one thing about business, 815 00:39:37,940 - > 00:39:39,219 what would it be? 816 00:39:40,259 - > 00:39:41,860 SPEAKER_00: Stop being afraid. 817 00:39:44,500 - > 00:39:45,860 I kid you not. 818 00:39:46,420 - > 00:39:51,299 Really, in my journal for years, uh-huh, I would write down, I 819 00:39:51,299 - > 00:39:53,219 have no idea what I'm doing. 820 00:39:53,460 - > 00:39:55,860 I have no idea what I'm doing. 821 00:39:56,819 - > 00:39:58,340 SPEAKER_02: But I never quit. 822 00:39:58,659 - > 00:40:00,819 That is so honest, and I love it. 823 00:40:00,900 - > 00:40:04,099 And I hope the listeners were like, oh my gosh, she's me. 824 00:40:04,259 - > 00:40:05,380 She understands me. 825 00:40:05,699 - > 00:40:06,420 SPEAKER_00: I am you. 826 00:40:06,579 - > 00:40:09,940 I really am you because I have been there at all stages. 827 00:40:10,179 - > 00:40:10,819 SPEAKER_02: Yeah. 828 00:40:11,299 - > 00:40:12,340 Oh my gosh. 829 00:40:12,500 - > 00:40:15,299 That reminds me of bringing our babies home. 830 00:40:15,460 - > 00:40:18,980 And I was just like, did this not come with an owner's manual? 831 00:40:19,059 - > 00:40:23,460 Uh, you know, and raising those children, you never wanted to 832 00:40:23,460 - > 00:40:24,980 tell them you didn't know what the heck you were doing. 833 00:40:25,219 - > 00:40:28,500 I'm like, no, behind closed doors, my husband and I'd be 834 00:40:28,500 - > 00:40:29,779 like, I don't know what we're doing to you. 835 00:40:29,860 - > 00:40:30,980 And he's like, I don't have a clue. 836 00:40:31,139 - > 00:40:33,699 And I'm like, okay, well, let's put on a brave face and go out 837 00:40:33,699 - > 00:40:35,219 there and act like we do. 838 00:40:36,340 - > 00:40:36,900 SPEAKER_01: Right. 839 00:40:37,860 - > 00:40:38,579 SPEAKER_02: Oh my gosh. 840 00:40:38,739 - > 00:40:39,940 But that's an honest answer. 841 00:40:40,019 - > 00:40:43,380 And I, and I appreciate that honesty so much because um one 842 00:40:43,380 - > 00:40:46,179 of the, you know this about me, one of the things that gets my 843 00:40:46,179 - > 00:40:50,500 goat in the online space is the highlight reels. 844 00:40:50,980 - > 00:40:54,179 And everybody acting like they've got their stuff together 845 00:40:54,340 - > 00:40:56,179 and everything they touch turns to gold. 846 00:40:56,259 - > 00:41:00,980 And I had a hundred thousand dollar launch and behind the 847 00:41:00,980 - > 00:41:04,579 scenes, they're probably not feeling that, you know, but 848 00:41:04,579 - > 00:41:06,019 they're not talking about it. 849 00:41:06,259 - > 00:41:06,739 Exactly. 850 00:41:07,539 - > 00:41:10,739 And so that's why I love these honest conversations, is because 851 00:41:10,739 - > 00:41:15,059 if we can normalize the fact that we're all afraid on some 852 00:41:15,059 - > 00:41:18,900 level, as many years as as I've had in this business, I still 853 00:41:18,900 - > 00:41:20,099 have like this week. 854 00:41:20,340 - > 00:41:21,299 I'm a little worried. 855 00:41:21,380 - > 00:41:25,460 I looked at my numbers from Q1 and I'm like, a little lower 856 00:41:25,460 - > 00:41:26,980 than Q1 last year. 857 00:41:27,860 - > 00:41:30,900 You know, and then the mind starts to go, oh, is this where 858 00:41:30,900 - > 00:41:31,219 it ends? 859 00:41:31,380 - > 00:41:32,579 Do I have to get the resume out? 860 00:41:32,659 - > 00:41:33,219 You know what I mean? 861 00:41:33,299 - > 00:41:35,380 All the silly stuff we say to ourselves. 862 00:41:35,940 - > 00:41:37,139 SPEAKER_00: Tracy, you're right. 863 00:41:37,219 - > 00:41:40,579 That's a silly thing to say to yourself because you're amazing 864 00:41:40,739 - > 00:41:42,819 and you will never quit doing this. 865 00:41:42,980 - > 00:41:43,779 Like, no. 866 00:41:44,019 - > 00:41:44,500 SPEAKER_02: I know. 867 00:41:44,659 - > 00:41:45,380 I can't. 868 00:41:45,619 - > 00:41:46,259 I can't. 869 00:41:46,420 - > 00:41:49,460 But but my point is, I and I want the listeners to hear this. 870 00:41:49,619 - > 00:41:53,699 Michelle has been an entrepreneur for many years, 871 00:41:53,860 - > 00:41:55,139 longer than I have. 872 00:41:55,460 - > 00:41:58,340 And I and y'all know how long I've been doing this. 873 00:41:58,420 - > 00:42:04,099 And for both of us to say at any given day, we feel like there 874 00:42:04,099 - > 00:42:05,779 are some things we still need to figure out. 875 00:42:05,940 - > 00:42:08,019 I think that's a beautiful thing to share. 876 00:42:08,340 - > 00:42:08,819 All right. 877 00:42:08,980 - > 00:42:10,659 Let me ask you this fun question. 878 00:42:10,819 - > 00:42:11,139 Okay. 879 00:42:11,779 - > 00:42:15,380 If you had to rebuild your business from scratch tomorrow, 880 00:42:15,940 - > 00:42:18,179 what is the very first thing you would do? 881 00:42:20,019 - > 00:42:23,139 SPEAKER_00: Oh, Tracy. 882 00:42:25,219 - > 00:42:30,340 I would really think about what I wanted to do, not what my not 883 00:42:30,420 - > 00:42:31,940 what your husband told you to do. 884 00:42:32,259 - > 00:42:32,980 Exactly. 885 00:42:33,619 - > 00:42:34,980 That's exactly it. 886 00:42:35,139 - > 00:42:35,779 Yeah. 887 00:42:37,299 - > 00:42:38,259 SPEAKER_01: Oh goodness. 888 00:42:39,539 - > 00:42:41,539 SPEAKER_00: But you have a successful business, so we have 889 00:42:41,539 - > 00:42:42,579 to be happy about that. 890 00:42:42,900 - > 00:42:43,059 Yeah. 891 00:42:43,380 - > 00:42:43,860 I do. 892 00:42:44,019 - > 00:42:48,019 But I have a love-hate relationship with an accounting 893 00:42:48,019 - > 00:42:48,420 firm. 894 00:42:48,659 - > 00:42:49,539 I really do. 895 00:42:49,779 - > 00:42:51,059 Yeah, I understand. 896 00:42:51,219 - > 00:42:55,940 But I have learned so much from the clients I have served over 897 00:42:55,940 - > 00:42:59,539 the years, the groups I have been a part of. 898 00:42:59,779 - > 00:43:04,340 And it has just developed me into the that's why I talk about 899 00:43:04,340 - > 00:43:08,259 the CEO stuff because nobody talked to me about that. 900 00:43:08,500 - > 00:43:09,860 I didn't know about that. 901 00:43:10,099 - > 00:43:14,900 Even though I I have three degrees, like nobody told me 902 00:43:14,900 - > 00:43:15,380 about that. 903 00:43:15,539 - > 00:43:15,779 Yeah. 904 00:43:15,940 - > 00:43:19,860 And I want everybody else to know it's normal to not know 905 00:43:19,860 - > 00:43:22,420 what you're doing in a business. 906 00:43:22,659 - > 00:43:23,779 It's normal. 907 00:43:24,420 - > 00:43:26,420 And it's normal to be scared. 908 00:43:27,539 - > 00:43:28,420 SPEAKER_02: It's normal. 909 00:43:28,739 - > 00:43:29,299 It is. 910 00:43:29,460 - > 00:43:33,219 We just have to get in communities of support and know, 911 00:43:33,299 - > 00:43:35,940 and that's where we're going to realize we're not alone. 912 00:43:36,340 - > 00:43:40,500 And then, you know, get some confidence and make the next 913 00:43:40,500 - > 00:43:41,219 right decision. 914 00:43:41,299 - > 00:43:44,099 And then we'll make make another right decision and we'll make 915 00:43:44,099 - > 00:43:44,980 another right decision. 916 00:43:45,059 - > 00:43:47,299 And you know, like my grandfather always said, just 917 00:43:47,299 - > 00:43:48,579 take it one day at a time, sis. 918 00:43:48,819 - > 00:43:49,779 Just one day at a time. 919 00:43:49,940 - > 00:43:53,139 And so I try to remind myself of that as well. 920 00:43:53,460 - > 00:43:56,179 Michelle, I have loved having you here, and I know the 921 00:43:56,179 - > 00:43:57,219 listeners have too. 922 00:43:57,460 - > 00:43:59,059 You brought something fun for them. 923 00:43:59,219 - > 00:44:00,980 And I have the link in the show notes. 924 00:44:01,059 - > 00:44:02,980 It looks like it's a really cool assessment. 925 00:44:03,059 - > 00:44:04,819 Do you want to tell everybody about it? 926 00:44:05,139 - > 00:44:08,819 SPEAKER_00: Yeah, this is um basically a bottleneck 927 00:44:08,819 - > 00:44:13,860 assessment so that you can become more aware of your own 928 00:44:13,860 - > 00:44:16,980 self, whether or not you're the bottleneck, right? 929 00:44:17,059 - > 00:44:17,219 Right. 930 00:44:17,539 - > 00:44:20,819 You probably already know, but to what degree am I the 931 00:44:20,819 - > 00:44:21,619 bottleneck? 932 00:44:22,500 - > 00:44:23,860 So it's very simple. 933 00:44:24,019 - > 00:44:28,179 Um, I didn't mention before, but I I was in the Run Like 934 00:44:28,259 - > 00:44:30,980 Clockwork program, and this comes from them. 935 00:44:31,219 - > 00:44:31,539 SPEAKER_01: Yeah. 936 00:44:31,699 - > 00:44:37,299 SPEAKER_00: Um, and they helped me not be the bottleneck of my 937 00:44:37,299 - > 00:44:37,779 business. 938 00:44:37,940 - > 00:44:40,019 So I'm just passing it forward. 939 00:44:40,259 - > 00:44:40,579 Right. 940 00:44:40,739 - > 00:44:43,380 And you teach the clockwork, uh I do. 941 00:44:43,539 - > 00:44:45,940 I am a certified coach with the clockwork program. 942 00:44:46,179 - > 00:44:51,460 So I do teach the clockwork frameworks because it was a game 943 00:44:51,460 - > 00:44:52,980 changer for me. 944 00:44:53,380 - > 00:44:53,860 SPEAKER_02: Yeah. 945 00:44:54,179 - > 00:44:55,299 A game changer. 946 00:44:55,699 - > 00:44:56,259 That's amazing. 947 00:44:56,340 - > 00:44:59,539 And I know a couple of our alums in the mastermind are working 948 00:44:59,539 - > 00:45:01,219 with you to do the same thing. 949 00:45:01,460 - > 00:45:05,779 So you guys listening, if you feel like, oh, I may be the 950 00:45:05,779 - > 00:45:09,219 problem, then I want you to connect with Michelle and see if 951 00:45:09,219 - > 00:45:12,179 hiring her to help you is the solution. 952 00:45:12,340 - > 00:45:14,739 And in fact, so that begs the next question. 953 00:45:14,900 - > 00:45:17,059 Michelle, where can everybody find you to connect with you? 954 00:45:17,139 - > 00:45:18,099 Where's the best place? 955 00:45:18,340 - > 00:45:21,139 Yeah, the best place is on LinkedIn, actually. 956 00:45:21,460 - > 00:45:23,299 SPEAKER_00: Um, connect with me on LinkedIn. 957 00:45:23,460 - > 00:45:26,579 I do have an Instagram, but you know how that is. 958 00:45:26,900 - > 00:45:27,380 I do too. 959 00:45:27,699 - > 00:45:29,139 I am Michelle Mitchell. 960 00:45:29,299 - > 00:45:29,539 Uh-huh. 961 00:45:29,699 - > 00:45:31,219 So you can follow me over there. 962 00:45:31,299 - > 00:45:36,900 I very rarely post, but I I'll I'll reach your like I'll reach 963 00:45:36,900 - > 00:45:37,619 your messages. 964 00:45:37,860 - > 00:45:42,659 So yeah, either place is where you can find me hanging out. 965 00:45:43,059 - > 00:45:43,460 SPEAKER_02: I love it. 966 00:45:43,539 - > 00:45:45,860 So LinkedIn first, Instagram, maybe. 967 00:45:45,940 - > 00:45:47,219 That's how I feel about it too. 968 00:45:47,380 - > 00:45:47,699 Yeah. 969 00:45:47,940 - > 00:45:49,539 SPEAKER_00: Yeah, exactly. 970 00:45:50,019 - > 00:45:50,900 SPEAKER_02: All right, my friends. 971 00:45:50,980 - > 00:45:52,179 Here's what I want you to do now. 972 00:45:52,340 - > 00:45:55,940 Speaking of getting into a community where you can know 973 00:45:55,940 - > 00:45:59,059 that you are not alone in this roller coaster, I want you to 974 00:45:59,059 - > 00:46:00,340 come join my free Facebook group. 975 00:46:00,420 - > 00:46:02,340 It's called Be a Confident Entrepreneur. 976 00:46:02,500 - > 00:46:04,739 Get visible, grow your email list and your income. 977 00:46:04,819 - > 00:46:06,340 The link is in the show notes. 978 00:46:06,659 - > 00:46:09,460 We have over 4,000 online entrepreneurs. 979 00:46:09,539 - > 00:46:11,460 So you're definitely not going to be alone. 980 00:46:11,619 - > 00:46:14,739 And we offer some really cool monthly events like free 981 00:46:14,739 - > 00:46:18,099 networking sessions the first Friday of every month and live 982 00:46:18,099 - > 00:46:21,059 QA strategy sessions with me on a specific topic. 983 00:46:21,219 - > 00:46:25,539 And you're actually encouraged to post and ask for help or give 984 00:46:25,539 - > 00:46:28,900 feedback to someone else that's stuck in the area of your 985 00:46:28,900 - > 00:46:29,539 expertise. 986 00:46:29,699 - > 00:46:31,059 So I want you to come join us. 987 00:46:31,139 - > 00:46:33,059 And you know, I say this every single week. 988 00:46:33,219 - > 00:46:35,940 Don't try to do this thing by yourself because being an 989 00:46:35,940 - > 00:46:37,139 entrepreneur is freaking hard. 990 00:46:37,219 - > 00:46:39,539 It's scary, just like Michelle and I were talking about. 991 00:46:39,699 - > 00:46:42,179 Some days everybody wants to buy what you're selling, and other 992 00:46:42,179 - > 00:46:44,579 days you're wondering, does anybody even know my name? 993 00:46:44,819 - > 00:46:47,380 And if you feel like you're alone in that, you're not. 994 00:46:47,699 - > 00:46:50,980 So get into a community of support, a community where 995 00:46:50,980 - > 00:46:55,139 everybody has your back, and you will know that you actually are 996 00:46:55,139 - > 00:46:57,779 fully equipped to make your business successful. 997 00:46:57,940 - > 00:47:00,099 I want you to have a great balance of the week and weekend. 998 00:47:00,179 - > 00:47:02,099 And remember, when one of us rises, we all rise. 999 00:47:02,259 - > 00:47:04,500 So that is why we've got to keep sharing each other on. 1000 00:47:04,739 - > 00:47:06,259 Michelle, I have loved this. 1001 00:47:06,420 - > 00:47:09,059 Is there anything you would like to share before we go? 1002 00:47:10,659 - > 00:47:12,340 SPEAKER_00: Uh thanks for having me. 1003 00:47:12,579 - > 00:47:16,819 And I just want to say, you know, it can feel lonely as an 1004 00:47:16,819 - > 00:47:17,779 entrepreneur. 1005 00:47:18,259 - > 00:47:23,139 So get involved in a group, a community that can help you 1006 00:47:23,139 - > 00:47:24,340 along your journey. 1007 00:47:24,900 - > 00:47:25,860 So yeah. 1008 00:47:26,179 - > 00:47:26,819 SPEAKER_02: Love that. 1009 00:47:26,980 - > 00:47:29,860 All right, my friends, we will see you next week. 1010 00:47:30,819 - > 00:47:33,779 Hey, thanks for tuning in to create your online business 1011 00:47:33,779 - > 00:47:34,099 success. 1012 00:47:34,500 - > 00:47:38,099 I hope you found today's episode packed with actionable tips and 1013 00:47:38,099 - > 00:47:38,739 inspiration. 1014 00:47:38,900 - > 00:47:41,860 And listen, if you want to dive even deeper with me and connect 1015 00:47:41,860 - > 00:47:45,539 with a community of like-minded entrepreneurs that totally get 1016 00:47:45,539 - > 00:47:48,739 you and understand what you're building, then join us in my 1017 00:47:48,739 - > 00:47:49,860 free Facebook group. 1018 00:47:50,019 - > 00:47:53,299 You get to promote your offers anytime, network with other 1019 00:47:53,299 - > 00:47:56,739 entrepreneurs just like you, and possibly find some lucrative 1020 00:47:56,739 - > 00:47:57,699 collaborations. 1021 00:47:57,940 - > 00:48:01,539 Just search for Be a Confident Entrepreneur, get visible, grow 1022 00:48:01,539 - > 00:48:04,179 your email list and your income over in Facebook. 1023 00:48:04,340 - > 00:48:07,619 Or, if it's easier, just click the link in the show notes. 1024 00:48:07,779 - > 00:48:09,699 We cannot wait to welcome you in. 1025 00:48:09,860 - > 00:48:13,699 Let's stay connected so we can create your online business 1026 00:48:13,699 - > 00:48:15,299 success together.