Hosted by Julie Hood
Creating and marketing online courses sounds like it's difficult. But it doesn't have to be! Each week Julie Hood breaks down what it takes to create and sell amazing online courses. She'll share shortcuts, success stories and secrets to go from idea to completed course to successful sales - in no time flat!
244 episodes · publishes weekly · latest 2025-08-20 · ~17 min/episode
Rank
#5917
Substance
34.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5917 of 6182
Substance
Top 96%
outscores 4% of the index
Course Creators HQ...All About Online Courses ranks #5917 on The B2B Podcast Index with a substance score of 34.0 out of 100, scored across 1 recent episode. It scores highest on insight density and originality. The episode cycles through nine mindset clichés ('you only need to be a few steps ahead,' 'selling is helping,' 'build it and they will come') with no novel framing, no mechanism-level explanation, and no practitioner-specific nuance. Advice a B2B operator would find actionable is essentially absent.
Averaged across 1 recently scored episode, with cited evidence.
The episode cycles through nine mindset clichés ('you only need to be a few steps ahead,' 'selling is helping,' 'build it and they will come') with no novel framing, no mechanism-level explanation, and no practitioner-specific nuance. Advice a B2B operator would find actionable is essentially absent.
“you only need to be a few steps ahead of the person that you're trying to help”
“great courses need just as much great marketing in order to make them work”
Every 'story' here is a well-worn trope recycled verbatim from creator-economy content: build-it-and-they-will-come, perfectionism monster, selling-is-helping, saturation-means-demand. There is no contrarian argument or first-principles reasoning anywhere in the episode.
“if my course is good it will sell itself and this reminds me of that whole thing about build it and they will come”
“when you see saturation, the good news is that means there's plenty of demand”
This is a solo monologue episode with no guest. The host is a mid-tier solo practitioner who references taking on a few corporate clients and having once avoided marketing classes in college; there is no external voice, no operator at scale, and no demonstrated authority beyond running a small course-creation podcast.
“I took on a couple new corporate clients, which have been wonderful”
“when I was in college, I avoided all the marketing classes”
The only concrete figures offered are '100 engaged subscribers' as a vague benchmark and a self-referential mention of her own '24 course creator' product; there are no named companies, no conversion data, no dollar figures, and no cited research anywhere in the episode.
“you'd be amazed if you have a hundred engaged subscribers, how well that can convert”
“it was the 24 course creator which was not a concept that has that has been very popular”
The episode is an uninterrupted solo monologue; there is no interview, no dialogue, no follow-up questioning, and no opportunity for productive disagreement. The host's rhetorical self-questions are superficial and serve as transitions rather than intellectual probes.
“Have you ever noticed what is it you're saying to yourself all day long?”
“I'm curious if any of these ideas resonate with you”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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