Straight To Voicemail
Hosted by Share Your Genius
What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answers - one voicemail at a time. Join us each week for quick hits of insights from b2b marketers and leaders.
113 episodes · publishes weekly · latest 2026-06-25
Rank
#713
Substance
25.3
/ 100
Scored 2026-06
Updated monthly
Across the index
#713 of 848
Substance
Top 84%
outscores 16% of the index
Why it scores where it does
Straight To Voicemail ranks #713 on The B2B Podcast Index with a substance score of 25.3 out of 100, scored across 3 recent episodes. It scores highest on guest caliber and insight density. Liesel Mertes is a legitimate practitioner - a founder running a consulting firm and speaking circuit on workplace empathy - which edges her above a pure thought-leader, but the transcript reveals no evidence of scaling a B2B function at a large org or delivering measurable client outcomes at scale.
The five-dimension breakdown
Averaged across 3 recently scored episodes, with cited evidence.
Insight Density
5.3 / 20The episode offers a couple of usable tactical tips (calendar reminders for follow-up, stoplight check-ins) and one concrete statistic, but the bulk of the runtime is preamble, generalities, and a marketing close. The density of genuinely non-obvious ideas is low for even a 9-minute episode.
“plan for your follow up and empathy in your calendar. If you are a manager or a teammate and something hard has happened, reach out the first day and on that first day, put in a reminder for a week later and a month later”
“as much as we're talking about AI and what we should give to like artificial intelligence, we are also implicitly talking about what we should keep, what is really a human advantage at work”
Originality
5.0 / 20The 'empathy avatars' framing (Cheer Up Cheryl, Commiserating Candace) is a mildly distinctive construct, but the core argument - empathy drives retention and trust - is entirely standard workplace-culture content. The AI angle is touched on briefly but not developed into any contrarian or first-principles claim.
“there are some things that we get in our own way with empathy. I call these the empathy avatars. They're these default postures we take in response to other people's pain”
“the way that you care for people shows up in the bottom line of your business”
Guest Caliber
8.0 / 20Liesel Mertes is a legitimate practitioner - a founder running a consulting firm and speaking circuit on workplace empathy - which edges her above a pure thought-leader, but the transcript reveals no evidence of scaling a B2B function at a large org or delivering measurable client outcomes at scale.
“I hear this all the time when I speak at conferences. Maybe one out of every three people that comes up to me says something like, if my last boss had only sat in a session like this, I would still be there”
“She's the founder of Handle With Care, and she has spent years helping organizations navigate these types of situations”
Specificity & Evidence
4.7 / 20One named, sourced statistic (Business Solver empathy at work study: 82% / 76%) is the episode's only concrete evidence; references to Forbes and HBR are invoked but unattributed. There are no named client companies, dollar-figure outcomes, or detailed case studies - just illustrative anecdotes.
“82% of respondents would switch jobs for increased empathy and 76 directly related the presence or absence of empathy to their bottom line”
“These are being gathered by really reputable sources, places like Forbes or Harvard Business Review”
Conversational Craft
2.3 / 20The format is a prepared voicemail monologue responding to a single question - there is literally no back-and-forth, no follow-up questions, no host pushback, and no probing of any claim. The host's intro is essentially a marketing read for the guest; the guest's reply is a pre-structured mini-presentation ending in a website plug.
“I called Liesl and I asked her a really simple question. How do you balance empathy and outcomes?”
“So thank you for the question. You've got what it takes.”
Standout episodes
- 31
- 27
- 18
Rank over time
First period on the Index - history builds from here.
Episodes
3 scored on substance · 60 tracked in total.
- 18 / 100
The Crawl, Walk, Run Approach to AI Automation | Paul Kortman, Connex Digital
2026-06-25 · 5 min
- 31 / 100
How do you balance empathy and business results? | Liesel Mertes, Founder & Workplace Empathy Consultant, Handle With Care Consulting
2026-06-23 · 9 min
- 27 / 100
How is AI changing B2B buying behavior and making partnerships more important for distribution and trust? | Bryn Jones, Co-Founder, PartnerStack
2026-06-16 · 5 min
Frequently asked
- What is Straight To Voicemail's substance score?
- Straight To Voicemail scores 25.3 out of 100 for substance and ranks #713 on The B2B Podcast Index. That puts it ahead of 16% of the B2B podcasts we rank and #15 of 15 in Customer Success. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
- Is Straight To Voicemail worth listening to?
- Straight To Voicemail is ranked on The B2B Podcast Index with a substance score of 25.3/100. See the five-dimension breakdown above to judge whether it fits what you're after.
- Who hosts Straight To Voicemail?
- Straight To Voicemail is hosted by Share Your Genius.
- How often does Straight To Voicemail publish?
- Straight To Voicemail publishes weekly, has 113 episodes, released its most recent episode on 2026-06-25.
- Which Straight To Voicemail episode should I start with?
- Our highest-scoring recent episode is "How do you balance empathy and business results? | Liesel Mertes, Founder & Workplace Empathy Consultant, Handle With Care Consulting" (31/100) - a good place to start.
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