Closing the Deal with Fexingo · 2026-07-19 · 7 min
In this episode, Lucas and Luna explore a counterintuitive sales strategy: winning a deal by asking the buyer to let the rep sell a product at a loss. They unpack a real case where a software sales rep from a mid-market CRM company proposed a deal that would lose his own firm money on the first year - but structured it to create a lock-in that generated massive long-term value. The hosts break down the math behind the strategy, the psychology of the buyer's trust, and why this approach only works when the rep has deep knowledge of the buyer's cost structure. They also discuss the risks and when this tactic can backfire. A fresh angle on negotiation that challenges the assumption that every deal must be profitable upfront. #UnprofitableDeal #SalesStrategy #Negotiation #LongTermValue #BuyerPsychology #CostStructure #CRM #SoftwareSales #SalesRep #Revenue #Business #FexingoBusiness #BusinessPodcast #SalesPodcast #ClosingTheDeal #LucasAndLuna #SalesTactics #WinWin Keep every episode free: buymeacoffee.com/fexingo
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