234. The CFO as a Storyteller: Making KPIs Count with Matt Topham

Episode notes

Send us your thoughts In this episode of CFO 4.0 , Hannah Munro is joined by Matt Topham, Director of Practical CFO, to explore what makes a modern CFO truly effective - from KPIs to strategic decision-making. Key topics covered: Matt’s unconventional journey to CFO The realities of working as a fractional CFO and identifying clients ready for change How to use KPIs like productivity, overhead rate, and LTV to CAC to guide decisions Why speed and imperfection often beat precision in fast-moving environments Managing cash, growth, and risk Practical tips for new CFOs on building meaningful KPIs and driving strategic clarity Links mentioned: Matt's Linkedin Learn more about Practical CFO Explore other CFO 4.0 Podcast episodes here .

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Episode #26 - Founder-Led Scale in a PE-Backed World w/ Chuck CantonThe LAB: Value Creation in Private Equity · on Digital transformation81 / 100
• E08: Ilya Kravtsov - Serial Entrepreneurship & AI BankingTrue Founder Stories · on Digital transformation78 / 100
• ERP134 - Navigating Rapid Change in the MSP ChannelEvolved Radio · on Digital transformation77 / 100
• Ep. 61 | Rethinking ROI: Balancing Innovation and Stability in Business The Resolution Room · on Digital transformation75 / 100
• Why leaders need to create space for thinkingThe Digital Lighthouse · on Digital transformation75 / 100
• Navigating Global Customers: Sudi Navile on Customer Success and AI InnovationCustomer Success: Pivot Your Career · on Digital transformation71 / 100

• 280. CFOs CFO | How to Delegate Like a CFO: Strengths, Ownership & Fractional Support with Sara Daw61 / 100
• 279. How AI, Demographics and Change Are Reshaping Finance Careers with Clive Webb79 / 100
• 277. First 100 Days as a CFO: The Career Strategies Every New CFO Needs to Know with John Lees73 / 100
• 275. Why culture beats technology in transformation with Tomas Hollingsworth57 / 100
• 274. CFO 4.0 Revisited | CFO Stories: How to become a data-driven CFO with Glenn Hopper65 / 100