234. The CFO as a Storyteller: Making KPIs Count with Matt Topham
CFO 4.0 Podcast · 2025-07-08 · 53 min
Episode notes
Send us your thoughts In this episode of CFO 4.0 , Hannah Munro is joined by Matt Topham, Director of Practical CFO, to explore what makes a modern CFO truly effective—from KPIs to strategic decision-making. Key topics covered: Matt’s unconventional journey to CFO The realities of working as a fractional CFO and identifying clients ready for change How to use KPIs like productivity, overhead rate, and LTV to CAC to guide decisions Why speed and imperfection often beat precision in fast-moving environments Managing cash, growth, and risk Practical tips for new CFOs on building meaningful KPIs and driving strategic clarity Links mentioned: Matt's Linkedin Learn more about Practical CFO Explore other CFO 4.0 Podcast episodes here .