Cash Machines · 2024-12-26 · 26 min
In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Kevin White, the Head of Marketing at Common Room, to dissect the ever-evolving world of B2B marketing strategies. They'll explore the power of "signals" in the buying process and how to effectively align your marketing and sales efforts for maximum impact. With 15+ years of experience in both B2C and B2B marketing, Kevin delivers invaluable insights on adapting your approach to thrive in today's dynamic landscape.
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