Cash Machines · 2026-02-19 · 26 min
In this episode of Confessions of a B2B Entrepreneur, Tom Hunt is joined by Nick Hague, host of the World's Greatest Business Thinkers podcast and Author of the book B2B Customer Experience. They discuss Nick’s 24-year journey of scaling B2B International from a bedroom startup into a global powerhouse with ten offices and £20m in revenue. Nick details the "marketing obsession" and relentless brand building required to maintain growth through multiple recessions, sharing tactical stories of the early-stage hustle used to secure major contracts with brands like Renault. The episode dives into the complexities of navigating a four-year earn-out within a global corporate structure following an acquisition by Dentsu and explores Nick’s evolution into a full-time podcaster and his transition into the padel sports market.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How to Build a B2B Podcast That Drives Pipeline with Tom Hunt (Growth Activated)82 / 100
The "OnlyFans" Cash Machine56 / 100
The "Flying V Group" Cash Machine77 / 100
$4.5m ARR, $0 Raised: Tom Hunt on Building Fame (Getting to Aha!)74 / 100
The "Software Finder" Cash Machine70 / 100
