65. Series 2 | Ep 28 How to Start a Podcast to Build an Audience and Grow Your B2B Tech Company, with Tom Hunt, CEO & Founder at Fame.so

Episode notes

Podcasts have been around for a long time now, and yet they’re still growing in popularity with each passing year. In fact, over the past three years, the number of podcast listeners in the UK has reportedly increased from 13.3 million in 2019 to 21.2 million in 2022. But a more recent trend has seen B2B tech companies using podcasts as a form of content marketing, leveraging them to build relevant audiences and generate demand for their products or services. In this episode, Tom Hunt - CEO / Founder of Fame.so , shares in-depth guidance to help you launch a successful podcast that will attract more customers and grow your business. They cover; The benefits of starting a podcast today How to decide on the topic or theme to base your podcast around The equipment Tom suggests to buy that sounds great but doesn't break the bank How to book guests onto your newly launched podcast What podcast format works best Practical tips to grow your listeners Strategies to help your podcast be more profitable Tom's No.1 Tip for existing podcasters And so much more... Market Mentors is

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• In Pursuit of Freedom | Chris Walker, S3E2ProfitLed Podcast · on B2B marketing92 / 100
• The power of specialization: how niching can unlock a global market - #59The Consulting Pulse by CMap · on content marketing87 / 100
• 218: Build a marketing career that survives AI as a deep generalist with Tata MaytesyanHumans of Martech · on content marketing86 / 100
• From HBS Dropout to Successful SaaS Exit with Palash Soni, CEO of GoldcastSaaS Scaling Secrets · on B2B marketing85 / 100
• Why Most PE-Backed Companies Are Invisible to AI SearchThe Private Equity Podcast, by Raw Selection · on content marketing84 / 100
• How Business Owners Can Avoid Selling Out and Protect Their Legacy with Angelo D’AmicoThe Art of Succession · on content marketing84 / 100

• 105. Series 4 | Episode 5. The Current State of SaaS Brand Building and AI in B2B Marketing, with Michelle Huff, CMO at Alteryx67 / 100
• 104. Series 4 | Episode 4. Is B2B Content Marketing Still Worth It in 2025? With Araminta Robertson, Founder & MD of Mint Studios65 / 100
• 103. Series 4 | Episode 3. How to Build Trust and Drive Growth with B2B Influencer Marketing, with Vahbiz Cooper, Digital Marketing Manager at Demandbase54 / 100
• 102. Series 4 | Episode 2. Demand-Gen Strategies to Drive B2B Startup Success, with Kartik Krishnan, B2B GTM Leader84 / 100
• 101. Series 4 | Episode 1. Reality of Job Searching as a Senior B2B Tech Marketer Today with Lisa Vecchio, Enterprise Marketing Director at Veed.io