Special Announcement! The ONE Identity Shift Every Woman Entrepreneur MUST Make

Speaker A: In this episode, you'll hear our special announcement how our podcast is changing to support the one identity shift every woman entrepreneur must make. Welcome to Burnout Proof Leadership, a podcast for midlife women in online business who've hit a revenue ceiling and are ready to stop doing it all. To step into your true leader identity and build a business that can grow without you running everything from the middle

Speaker B: foreign.

Speaker A: Polarity Spotlight Friday.

Speaker B: This is Michelle and Tracy, and we are your polarity power pair. So welcome back. If you've been here before and you're going to notice, today is a little bit of a different episode. Usually we hit you with some polarities, but today we've got something special to share with you, and it's not going to be our typical Polarity Spotlight. You know, we've been keeping something a little bit quiet in the behind the scenes and working really diligently to bring you something new. And we're super excited to share what we've been up to. So stay tuned for the next 10 minutes because we're going to talk about some things that are changing and some things that are not changing. And by the end, you're going to know how both will continue to serve you as our listener.

Speaker A: Yeah. And first, we want to ask a question. Have you ever felt called to just do something bigger, like you're being pulled for something greater, but you're also, at the same time, tempted to stay where it's comfortable and just what's working already? Well, that's exactly where we found ourselves.

Speaker B: Yeah. And that's a tension we've been navigating for a while, and it's really the foundation of today's Spotlight episode.

Speaker A: And before the announcement, we want to give a little context, because context is important. For the last six months, you know, it's really been incredible. Our podcast has been growing in ways that have just stopped us in our tracks. It's created great excitement, not only for Tracy and I, but our team. And the results have been absolutely incredible.

Speaker B: Yeah, we've been noted as being a top 2% podcast globally, and that comes from a, uh, a search engine called Listen notes, and that's 2% out of over 3 million podcasts that are listened to every day. And this is really a result of you, our listeners, listening to us has really been helpful in, in helping us to achieve that level of success. So we always want to start with a thank you to you first. And it's all the downloads you've done, the sharing and the feedback that really has made that, um, accomplishment possible. So. So thank you.

Speaker A: And really, this all started when Traci and I started shifting our content more towards midlife women entrepreneurs. And we focused on how important that leadership identity was and identity shifts that you need to take as a woman entrepreneur. Uh, we focused on team building, something we're both passionate about, and we have great history with and scaling differently. There's so much out there and how you can scale, but we really focused on what we've been learning about that. And we saw an almost immediate response in our downloads going up consistently and consistently. And last month, we broke all of our records. So it just really confirmed what we've been experiencing ourselves was showing up in us, talking about it in our podcast.

Speaker B: Yeah. And it's. You know, this has been a journey. Uh, a very interesting journey, I'd say. A journey we never expected to be on, to be quite honest with you, as business owners. And that might sound naive, but you've probably been there too, right? Like, what did I sign up for when I decided to own a business? And you evolve. As your business evolves, you evolve. And everything that you have learned to that, to each point in your transition, and your transformation provides kind of a foundation for you. And so we've been evolving, we've been changing, we've been learning new skills. We've had some significant and different experiences. Um, and what it. What it means to work and own a business, um, you know, in relationship to being in a corporate world, like as two different worlds. Right. And each of these experiences have helped us with our own identity shifts. And as we've been going through those shifts, just our, uh, who we're here to serve is becoming clearer and clearer and clearer. Um, and, you know, we just really kind of have been living what we are now feeling compelled to teach others. Yeah.

Speaker A: And that's. That is it, Tracy, what we are compelled to teach others and not just teach them from theory on how to do this, because we have been walking this journey ourself now for almost nine years. That's a lot of. Lot of lessons and a lot of wisdom packed in that. And we've lived in some messy middles, and we're still here. And it's. It's just like this is where we're supposed to be right now, and it feels really good. And that really just changed everything.

Speaker B: Yeah. And, you know, we've just been on this unexpected journey. Um, and, you know, as you evolve, what you want to share and how you want to show up in the world evolves to. We've had some Very valuable lessons about, you know, um, being in the weeds and doing all the work ourselves and uh, what it takes to shift into leadership as a business owner, what it means to develop a virtual team. You know, there's just so many things that we've learned that we have found extremely valuable along the way and feel now we're kind of in a position where we could leverage everything we Learned in our 20 years experience of building teams and what we've learned as entrepreneurs to guide others. And it just feels like we have been out of alignment for a little bit and now we're ready to kind of realign our uh, podcast, our message with our day to day reality in the world that we are living in now.

Speaker A: Yeah. So it's just really time to get honest with ourselves and honest with you, our listeners. And we just had to make a call and we had to make a decision, which is Tracy's word for the year. So we're like, we just have to decide to do this ever going in a new direction, um, with our name and we're going to be really fine tuning our messaging to you and looking at just how our brand reflects who we are today and how we can best serve you, our listeners, and the women that we serve.

Speaker B: Yeah. And as a clarity power pair, we can't ignore the polarity in the situation. So you know, you're going to get a little bit of clarity spotlight here. Right. And this is a perfect example of change and stability. And this is, this is a polarity every, every entrepreneur, man and woman face constantly is the change and stability polarity.

Speaker A: Yeah. And the reality is, is most people think it's an either or and it's really both. It's, it's, you know, it's not change or stability. You have to leverage both of these all the time.

Speaker B: Mhm. You know, if you have too much change and not, and not enough stability or no stability, then it's difficult to maintain a team because everything is so chaotic. They don't have structure, they don't know what to do next. Um, so it makes it really, really difficult. Uh, and you lose people and you lose followers too, because you're schizophrenic. They don't even know who you are. Right. And if you have too much stability and no change, then you just stop evolving, you stop growing. And that, you know, that has a significant negative impact as well.

Speaker A: And you know, when you really know how to have a clarity mindset and you're running a business, it gives you leadership wisdom that a lot of people don't have. It gives you that sense of knowing what to change and what to protect, um, what needs to evolve and what needs to stay the same. And that's what we've really been doing through this the last few months.

Speaker B: Mhm. So let's start talking about what is changing.

Speaker A: Well, here comes the drum roll. Our podcast name is changing and it is changing. The new name is from Doer to Leader. And it really reflects where we are meeting you right now in that pivotal moment between the role that you've created in building your business and really the leader who you now need to become to scale it. And this new name, from Doer to Leader launches on Wednesday, July 29th.

Speaker B: Yeah, and we're going to be really focused on midlife women entrepreneurs like ourselves, uh, and online businesses. So coaches, course creators, online experts. This is going to be a podcast specifically for you and for those that are ready to stop doing it all, stop doing everything, being that all star player, stop doing the things that other people can do and having you step in to your new identity and a new role so that you can lead differently, so you can coach and develop a team that can carry on and get all of the work of the business done without you having to be stuck in the middle. And I think, you know, it would be remiss to say, you know, there are times as a leader that you have to do. So this isn't, this isn't moving from doing to leading because you're going to do both. But this is about identity shifting. This is about, I'm no longer the all star player. I'm no longer the one that does it all to. I am a leader in my business. And, and so I just wanted to make that clarification because it is in itself you'll do both do and lead, but this is the identity change. And that's a biggie. It's a doozy.

Speaker A: Yeah. So just like you've been responding to, um, the topics we've been talking about for the last few months, we're going to just really hone in on that even more. What we've been learning, um, focusing still on leadership skills that you must have and as Tracy said, just building that team and building a team that lets your business grow so it doesn't need so much of you all the time and you can grow your business without always being that bottleneck.

Speaker B: Yeah. And it's, it's not even, you know, it's not just about delegating, it's about what you're giving to people and the ownership that they take for it. Right. And how you connect them. M. So there's lots of different ways in building a team and the different skills that you have to have to do that. And so for us, this isn't a reinvention. It's really just our own maturation, our own growth and development and bringing that to you, um, every week as we learn. And we are still learning. You know, that's the beauty. You're always on the journey, you're always evolving. Um, and we're just kind of really sharing with you who we are in our journey so that you can grow and evolve as well and, and not have to go through the. All the hard things that we have gone through.

Speaker A: Yeah. So change can also feel a little unsettling, a little like confusing sometimes. But we also want to tell you what's not changing, what's going to stay exactly the same.

Speaker B: Yeah. So we're still going to be here every Wednesday and we'll have, you know, 20 to 30 minute episodes. Some of them will have phenomenal guests and some of them will be us in our phenomenal brilliance. But we'll always be bringing you perspectives that we think will enlighten you, support you. We're going to be talking about real decisions that you have to make, challenges that you face every single day, tensions you experience and shifts that are necessary. And if you want to, um, want to make this identity shift itself. And we'll be having practical leadership conversations, um, and kind of just bringing you into the fold.

Speaker A: And every Friday we will be back here again having another polarity spotlight. This is something. Polarities are everywhere. They never go away. And we have learned how to leverage the polarities as women entrepreneurs so much over the last several years that we will bring that to you in a 10 minute fashion. Again, just stay into the 10 minutes short quick hits in real life application of how they show up in your business and your life.

Speaker B: Yeah. And you know, the Polarity Power pair isn't changing and neither is Michelle. Well, Michelle and Tracy are changing, but we're not changing. As far as leaving the podcast, we're still going to be here and uh, and we'll, you know, we'll be here to guide you along every single week. Twice a week.

Speaker A: Yes. And that was 100% non negotiable. Like we had to still show up as the Polarity Power Pair.

Speaker B: Yeah. So we want to kind of start to wrap things up by talking to the three different kind of kinds of people, groups of people that might be Listening today.

Speaker A: Yeah. So we're going to still talk to our long time listeners. We have had raving fans out there for many, many years and we just continue to thank you. You've really helped us build our podcast. So what today. And we're in the rank, the top 2% now because of you. And we're just really hope that you're proud of us too, of how this evolution has continued to evolve. And we can just still feel you just right there with us.

Speaker B: Yep. Cheering us on. And we want to welcome our new listeners. So if you're new to us, welcome. We're excited to have you here. This is the perfect time, uh, to be joining us. And, um, and you've joined us at the beginning of something that we feel is going to be very exciting and very beneficial to you and for all

Speaker A: those midlife women entrepreneurs out there, all of you, you know, if you've ever wondered, is there a show that really speaks exactly to me for where I'm at now and what I need, this is it, this podcast, you know, it's. It's really what you need. This is your show.

Speaker B: So welcome. Yeah. And you know, we're here to help you move beyond the six figures because that takes a different. It takes a different level from you and it takes leadership. A different level of leadership. And, you know, it requires some different skills and certainly a different identity from the doer to the leader. And that's really the shift that owning that shift is going to change and transform your business from something that you feel like you're trapped in to something that actually gives you your time back and your freedom. And that's significant. Right. And the transformation really begins here with us because we're here to support you through that.

Speaker A: And without beating a dead horse, we have been there, we have lived it, and now we're so excited to be walking along with you beside it.

Speaker B: Yeah. So thanks for trusting us. And we never want to take your time and attention for granted. And we are committed to m making every episode extremely valuable to serve you and your needs.

Speaker A: So update your podcast app for the new name. We don't want you to miss a single episode. That new name is from Doer to Leader.

Speaker B: There you go.

Speaker A: And share this episode with another midlife female woman entrepreneur. And Mark, July 29, like really big on your calendar because that is the first official From Doer to Leader podcast. And we've got something really special planned on that episode. And then join us next Friday for another Polarity Spotlight.

Speaker B: Yeah. So thanks for celebrating this milestone with us. We're excited to be on the journey and keep leveraging those polarities.

Speaker A: It.