Highlights: AI Adoption, The Human Side of Marketing, and Seamless CX

Episode notes

This episode features conversations from season 2 of Good Data, Better Marketing. In this episode, you’ll hear expert advice on AI adoption and ROI, the human side of marketing, and tips on achieving a seamless customer experience. We also have an exciting announcement from your host, Kailey Raymond! - Episode Timestamps: ‍*(01:08) - Special announcement ‍*(01:52) - AI adoption and ROI with Morgan Norman, Ilan Frank, and Pete Housely ‍*(11:33) - The human side of marketing with Kristen Maa, Ali Miller, and Andrew Mok ‍*(19:28) - Building best-in-class customer experiences with Patricia Corsi, Jessica Jensen, and Tiffany Perkins-Munn - “This next wave of AI is how do you get everyone to adopt it and start to tinker with it? It doesn't mean that it's going to work perfectly for them, but they're going to push the envelope of what it is, getting back to you of what those features might be or how it would work better for their workflow.” - Morgan Norman “We're continuing to really leverage all of the signals and all that wonderful first party data, to drive better outcomes and more efficient outcomes for CPGs. Altogether, it feels like the recipe for trust is not just great products.

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